ponce city market (atlanta, ga)

COMMUNITY OF CONSUMERS

OPPORTUNITY AWAITSTISHA MALEY404.931.0338 | Tisha.Maley@JamestownLP.com

Ponce City Market presents an unparalleled opportunity to reach a new submarket of underserved customers

in Atlanta’s urban core. These eager, hip, a!uent customers range from stylish young students to established professionals and

families to empty nesters in sprawling, gracious homes. They are all well-traveled innovators who value sophisticated design

and seek experiences instead of commodities. They crave places with a soul, where they belong, that are created just for them.

Ponce City Market.

THE SOUTHEAST’S MOST DYNAMIC CONSUMERS

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278

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236

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75

75

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20

20

20

85

85

85

75

400

PERIMETER MALL

LENOX SQUARE

Ponce De Leon Ave NE

Peac

htre

e St N

E

Peachtre

e Rd

NW

North Ave NW

8529

19

DOWNTOWN

MIDTOWN

BUCKHEAD

DECATUR

5 MILES

3 MILES

PRIMARY TRADE AREA

SECONDARY TRADE AREA

INCO

ME D

ISTR

IBUT

ION $100,000 OR MORE

$75,000-$99,999

$50,000-$74,999

$30,000-$49,999

LESS THAN $30,000

PONCE CITY MARKET TOTAL TRADE AREA PRIMARY TRADE AREA SECONDARY TRADE AREA

TOTAL POPULATION 216,697 127,943 88,754

POP. GROWTH 2012-2017 6.4% 7.0% 5.9%

TOTAL HHS 100,460 66,280 34,180

HOUSEHOLDS $75,000> 35,651 23,774 11,877

HOUSEHOLDS $100,000> 26,110 17,704 8,406

DAYTIME POP. 235,909 122,905 113,004

UNIVERSITY ENROLLMENT 38,199 19,112 19,087

AFFLUENT, DENSE, DIVERSE & UNDERSERVED

Emory Uni

Ponce de Leon Ave. NE

Freedom Pkwy.

Briarcli!

Rd. N

E

North Ave.

Piedmont Ave. N

E

Peac

htre

e St.

NE

Centennial Olympic Park

Georgia StateUniversity

Georgia Institute of Technology Fox

Theatre

Fourth Ward Park

PIEDMONTHEIGHTS

ANSLEY PARK

The Carter Center

Memorial Dr. SE

Mor

elan

d Av

e.

Freedom Park

Piedmont Park

AtlantaBotanical

Garden

MORNINGSIDE-LENOXPARK

VIRGINIA HIGHLAND

MIDTOWN

BUCKHEAD

CANDLER PARK

INMANPARK

PONCEY HIGHLANDOLD FOURTH

WARD

DOWNTOWN

DRUID HILLS

AIRPORT13 miles

7585

20

75/85 30306

30324

30307

30308

30309

ENCOMPASSESATLANTA’SHISTORIC INTOWNNEIGHBORHOODS

Residents value the communities’ authentic character

30306VIRGINIA HIGHLANDSMORNINGSIDE

30307INMAN PARKCANDLER PARKDRUID HILLS

30308MIDTOWNOLD FOURTH WARDPONCE CITY MARKET

30309MIDTOWNANSLEY PARK

30324PIEDMONT HEIGHTS

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75

20

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85

75

400

PERIMETER MALL

LENOX SQUARE

8529

19Ponce De Leon Ave NE

Peac

htre

e St N

E

Peachtre

e Rd

NW

North Ave NW

278

23

3

8575

75

DOWNTOWN

MIDTOWN

BUCKHEAD

DECATUR

$775 MILLION IN DEVELOPMENT SPURRED BY BELTLINE EASTSIDE TRAIL

GAME CHANGER: PONCE CITY MARKET ANCHORS THE ATLANTA BELTLINE EASTSIDE TRAIL

1.2 MILLION FOOTFALLS AND GROWING

400 PERCENT

Pedestrian tra"c on Eastside Trail increases frequency of visits

Amount bike commuting grew in Atlanta from 2000-2009, the fastest rate in the U.S.

LIMITED RETAIL AVAILABLE IN MARKET $79.12 AMPLE RETAIL

AVAILABLE IN MARKET $165.21

* S O U R C E : I C S C , 2 0 1 2

PONCE CITY MARKET’S 300,000 SF OF RETAIL WILL INCREASE WEEKLY SPENDING OF 200,000+ OFFICE WORKERS IN AREA BY 200%

AVERAGE WEEKLY SPENDING BY URBAN OFFICE WORKER ON FOOD, GOODS AND SERVICES*

200,000+ WHITE COLLAR

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20

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85

85

75

400

PERIMETER MALL

LENOX SQUARE

Ponce De Leon Ave NE

Peac

htre

e St N

E

Peachtre

e Rd

NW

North Ave NW

278

23

385

8529

19

DOWNTOWN

MIDTOWN

BUCKHEAD

DECATUR

3 MILES

ATTRACTIONS LIVE MUSIC VENUES ANNUAL FESTIVALS PERFORMING ARTS

43 MILLION ANNUAL VISITORS

DOWNTOWN ATLANTA ANNUAL ATTENDANCE

SPORTING EVENTS 4.8 MILLION

CONCERTS & SHOWS 2.6 MILLION

CONVENTIONS 2.1 MILLION

ATTRACTIONS 13 MILLION

While under construction, PCM has already become one of Atlanta’s most popular destinations, with over 10,000 visitors taking part in hard hat tours and special events.

ATLANTA RANKED

4TH BEST U.S CONVENTION CITYSOURCE: CVENT, 2013

PONCE CITY MARKET IS AT THE EPICENTER OF ATLANTA’S MOST VISITED PLACES AND EVENTS

Ponce de Leon Ave. NE

Freedom Pkwy.

Briarc

li! R

d. NE

North Ave.

Piedmont Ave. N

E

Peac

htre

e St

. NE

Centennial Olympic Park

Georgia StateUniversity

Georgia Institute of Technology Fox

Theatre

Fourth Ward Park

The Carter Center

Mor

elan

d A

ve.

Freedom Park

Piedmont Park

AtlantaBotanical

Garden

MORNINGSIDE-LENOXPARK

VIRGINIA HIGHLAND

MIDTOWN

WESTSIDE« 3 miles

HIGHWAY ACCESS« 1 mile

BUCKHEAD / LENOX / PHIPPS

5 miles

CANDLER PARK

INMANPARK

PONCEY HIGHLAND

OLD FOURTH WARD

DRUID HILLS

7585

75/85 Atlanta Beltline

MARTA

1

23

5

6

7

MIDTOWN PLACEWhole Foods The Home Depot PetSmart TJ Maxx Staples

MIDTOWN PROMENADELandmark Theater Trader Joe's Tuesday Morning Starbucks

TECHNOLOGY SQUAREBarnes & Noble

ANSLEY MALLLA Fitness Publix Intaglia Furniture Pier 1 Imports Cook's Warehouse

VIRGINIA HIGHLAND Specialty Street Retail/Restaurants

EDGEWOOD RETAIL DISTRICT

Barnes & Noble Bed Bath & Beyond Best Buy Kroger Lowes O"ce Depot Ross Dress for Less Target

ATLANTIC STATION Dillards Regal Cinemas IKEA PublixOld NavyH&MGap

1 3 6 7

4

5

2

LIMITED RETAIL WITHIN 3.5 MILES

This a!uent and underserved market is lacking national clothing and home good retailers

SHOE CATEGORY GAP: THERE IS $7.1 MILLION OF UNMET SHOE CATEGORY DEMAND IN THE PONCE CITY MARKET AREA.*

SOURCE: ALEXANDER BAGGAGE, PEER COMPARISON REPORT, 2014

HIGHEST CONCENTRATION OF ATLANTA’S PRODUCTIVE CONSUMERSOur trade area stands strong in key demographics of age, a!uence and density. Coupled with their lifestyle habits, they crave

experiences and spend money on food, recreation, home goods, clothing and accessories as well as art and music. Comparable

to other great urban street retail districts in the Southeast, the Ponce City Market consumer is productive and underserved.

PCM has the

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400

Ponce De Leon Ave NE

Peac

htre

e St N

E

Peachtre

e Rd

NW

North Ave NW

278

23

3

8529

19

PERIMETER MALL

LENOX SQUARE

6.3 MILES

4.9 MILES

DOWNTOWN

MIDTOWN

BUCKHEAD

DECATUR

PRIMARY TRADE AREAS PONCE CITY MARKET

LENOX SQUARE

PERIMETER MALL

PONCE CITY MARKET IS IN A STRONGLY POSITIONED TRADE AREA

52,330 CONSUMERS AGES 25-4458% MORE THAN LENOX SQUARE | 64% MORE THAN PERIMETER MALL

PRIMARY TRADE AREAS PONCE CITY MARKET LENOX SQUARE PERIMETER MALL

TOTAL POPULATION

127,943 88,383 85,871

POPULATION GROWTH (2012-2017) 7.0% 9.0% 5.1%

18-34 FEMALE POPULATION

24,211 14,174 12,755

35-44 FEMALE POPULATION

8,950 6,571 6,637

18-34 MALE POPULATION

23,321 13,369 11,997

35-44 MALE POPULATION

12,297 7,205 6,844

POPULATION 25-44

52,330 33,016 31,881

UNIVERSITY ENROLLMENT

19,112 6,471 4,186

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141

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236

236

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42

75

75

20

20

20

85

85

85

75

PERIMETER MALL

LENOX SQUARE

Ponce De Leon Ave NE

Peac

htre

e St N

E

Peachtre

e Rd

NW

North Ave NW

278

23

3

75

141

400

19

8529

19

6.3 MILES

4.9 MILES

DOWNTOWN

MIDTOWN

BUCKHEAD

DECATUR

PRIMARY TRADE AREAS PONCE CITY MARKET

LENOX SQUARE

PERIMETER MALL

INCO

ME D

ISTR

IBUT

ION $100,000 OR MORE

$75,000-$99,999

$50,000-$74,999

$30,000-$49,999

LESS THAN $30,000

PRIMARY TRADE AREAS PONCE CITY MARKET LENOX SQUARE PERIMETER MALL

TOTAL HOUSEHOLDS 66,280 44,007 39,255

HOUSEHOLDS $75,000> 23,774 23,605 18,903

HOUSEHOLDS $100,000> 17,704 19,136 14,370

17,704 HOUSEHOLDS WITH INCOMES OVER $100,000

23% MORE THAN PERIMETER MALL

ONE OF ATLANTA’S MOST AFFLUENT TRADE AREAS

PRIMARY TRADE AREAS (ROUGHLY 3 MILE RADIUS)

POPULATION PONCE CITY MARKET HIGHLAND VILLAGE KNOX HENDERSON

TOTAL POPULATION 127,943 110,814 150,797

POPULATION 25-44 52,330 44,365 62,767

SINGLE 66,578 37,528 58,904

COLLEGE DEGREE OR HIGHER

76,758 58,068 64,675

TOTAL HOUSEHOLDS 66,280 61,200 76,617

% HOUSEHOLDS EARNING $75,000+

36% 46% 35%

THE PCM CONSUMER IS MORE AFFLUENT AND EDUCATED THAN KNOX HENDERSON

THE SOUTH’S NEXT GREAT STREET RETAIL DISTRICT

TOP PSYCHOGRAPHIC CATEGORIES IN PRIMARY TRADE AREAS (ROUGHLY 3MI RADIUS)

PONCE CITY MARKET HIGHLAND VILLAGE  KNOX HENDERSON

27. METRO RENTERS 52.4% 27. METRO RENTERS 46.3% 27. METRO RENTERS 43.0%

22. METROPOLITANS 10.4% 08. LAPTOPS AND LATTES 14.3% 01. TOP RUNG 7.9%

08. LAPTOPS AND LATTES 7.8% 23. TRENDSETTERS 10.9% 39. YOUNG & RESTLESS 7.2%

70.6%   71.5% 58. NEWEST RESIDENT 6.7%

22. METROPOLITANS 6.2%

71%

THE PCM CONSUMER’S LIFESTYLE AND ATTITUDES ARE VERY SIMILAR TO HIGHLAND VILLAGE

ATLANTA’S DESTINATION FOR DYNAMIC CONSUMERS

Our consumers value good design that lasts, creativity and an active lifestyle. They gravitate to places with a soul and events and

activities that give them a sense of belonging – civic groups, supper clubs, artistic niches. They move on foot and bike, smartcar

and public transit. They prefer street retail and non–traditional shopping environments to malls. They look for communities

with a sense of purpose, like Ponce City Market.

REFLECTS THE CREATIVE MINDSET OF THEIR NEIGHBORHOODS

The PCM consumer

The PCM consumer

IS A VIBRANT, OPTIMISTIC, INFORMED MEMBER OF THE MAKER REVOLUTION

MODERN BOHEMIAN MOM URBAN DWELLING TECHIES

Age 35-44 Age 25-34ELIZABETH SINEAT AND JOE

STATUS Married with three kids

NEIGHBORHOODVirginia Highlands within walking distance of her kids public elementary and middle school

OCCUPATIONNon-profit executive

EXERCISEPure Barre

RECREATIONPhotography

HOBBYKnitting, baking

TECH BRANDApple

FASHION FAVORITESAnthropologie, Lululemon, J. Crew, REI, Cosmetic Market

STATUS Co-habitating

NEIGHBORHOODRenting a house in Cabbagetown

OCCUPATIONHis: Public Health, CDC Hers: Producer, CNN

EXERCISEHis: Cycling Hers: Running

RECREATIONHis & Hers: Rock climbing

HOBBYHis: Guitar Hers: Painting, 3D Printing

TECH BRANDSamsung

FASHION FAVORITESBonobos, Madewell, Urban Outfitters, REI, Alternative Apparel

MODERN BOHEMIAN MOMURBAN DWELLING TECHIEGENTRIFYING GENTLEMANTHE CREATIVE MILLENIAL

ASPIRES TO A CAR-FREE LIFESTYLE

SUSTAINS INDIEMUSIC & THEATRE SCENE

PROUD OFECLECTICISM

DESIGNAFICIONADO

LOCAVOREFOODIE

The PCM consumer

CREATES BUZZ & EXCITEMENT THAT DRAWS CONSUMERS FROM ACROSS THE REGION

GENTRIFYING GENTLEMAN THE CREATIVE MILLENNIAL

Age 35-44 Age 22-28SMITH CUBBY

STATUS Married, no kids

NEIGHBORHOODRenovating home in Midtown & O4W loft

OCCUPATIONRestaurant design, travels to NYC 1x per month

EXERCISEYoga

RECREATIONCycling

HOBBYWoodworking, Short films

TECH BRANDApple

FASHION FAVORITESFrye, Levi’s, J. Crew, Sid Mashburn, Kiehl's

STATUS Single, Great Dane

NEIGHBORHOODRental apartment by the BeltLine

OCCUPATIONGraphic design, travels to NYC 1x per month

EXERCISERunning

RECREATIONCycling & skateboarding

HOBBYGallery hopping, BeltLine walks, Festivalling

TECH BRANDApple

FASHION FAVORITESMadewell, Anthropologie, Alternative Apparel, Urban Outfitters, Frye

LUXURY MENSWEAR IS GROWING 14% PER YEAR, NEARLY DOUBLE THE PACE OF LUXURY WOMEN’S WEAR

The PCM consumer ATLANTA STREETS ALIVE

82,000 BIKERS & WALKERS

Est. 2012

ART ON THE ATLANTA BELTLINE

10,000 LANTERN PARADERS

Est. 2012

DOGWOOD FESTIVAL

200,000 ATTENDEESEst. 1936

DELIGHTS IN ECLECTIC NEIGHBORHOOD EVENTS

18 BELOVED ANNUAL FESTIVALS WITHIN 3 MILES OF PCM

EXHIBITS URBAN SHOPPING BEHAVIORS

The PCM consumer

Ponce de Leon Ave. NE

Freedom Pkwy.

Briarc

li! R

d. NE

North Ave.

Piedmont Ave. N

E

Peac

htre

e St

. NE

Centennial Olympic Park

Georgia State

Georgia Institute of Technology Fox

Theatre

Fourth Ward Park

The Carter Center

Mor

elan

d A

ve.

Freedom Park

Piedmont Park

AtlantaBotanical

Garden

MORNINGSIDE-LENOXPARK

VIRGINIA HIGHLAND

MIDTOWN

WESTSIDE« 3 miles

HIGHWAY ACCESS« 1 mile

5 miles

CANDLER PARK

INMANPARK

PONCEY HIGHLAND

OLD FOURTH WARD

DRUID HILLS

75/85

#1 STORE IN ATLANTA

#1 STORE IN REGION

#1 STREET STORE IN GEORGIA

PCM consumers shop local stores in trade area, prefer and frequent street retail, and avoid mall environments.

96% PURCHASE ONLINE (OFTEN TO AVOID TRADITIONAL MALLS)

Atlanta Beltline

MARTA

SUSTAINS THE AREA’S LIVE MUSIC AND SMALL THEATRE SCENE

The PCM consumer

EMERGING INDIE BANDS AND THESPIANS PERFORM HERE

AWARD WINNING SMALL THEATERS

Horizon Theatre7 StagesTheatrical OutfitDad’s GarageWhole World Improv

ATLANTA’S TOP 10 INDIE MUSIC VENUES ARE LOCATED HERE

Variety PlayhouseEddie’s AtticThe MasqueradeTerminal WestStar Community Bar

The EarlHighland InnSmith’s Olde BarCenter StageThe Goat Farm

NEW FOOD EXPERIENCES

Southern Foodways Alliance New South Family Supper at Ponce City Market

Southeastern Barista Competition hosted by Ponce City Market

Chef-driven restaurant scene

Ethnic food interest

The PCM consumer seeks

TWO JAMES BEARD AWARD WINNERS ANCHORPCM’S CENTRAL FOOD HALL

The PCM consumer

Atlanta Living Walls ConferenceMODA Ponce GalleryWhitespaceArt on the BeltLineWonder RootThe Creatives ProjectBeep Beep GalleryKibbee GalleryYoung Blood GallerySaltworks

APPRECIATES ART AND DESIGN IN EVERYDAY LIFE

Ponce City Market will restore 1.1 million square feet of the historic Sears, Roebuck & Company building – a major landmark with

a rich and cherished heritage. This comprehensive redevelopment will combine 320,000 square feet of retail and restaurants,

475,000 square feet of o"ce space and 259 residential units to create a vibrant urban centerpiece.

The evolution of Ponce City Market coincides with the thriving resurgence of the surrounding community. The BeltLine Eastside

trail, city parks and pedestrian network have e#ectively linked and invigorated several dynamic in-town neighborhoods.

By becoming a part of the Ponce City Market project, you will be further enhancing this vibrant community by providing the

convenience of highly desirable retail and dining, adding to the comfort of exceptional residences and to driving commerce with

class-A o"ce space.

ATLANTA’S MOST ICONIC REDEVELOPMENT

THE BUILDING IS A COMMUNITY UNTO ITSELFAdapted for today’s creative urban consumer

RETAIL

ENTERTAINMENT

RESTAURANT

OFFICE

RESIDENTIAL

RECREATIONAL

PARKING

STACKING PLAN

OFFICERESIDENTIAL

RESTAURANTENTERTAINMENT

OFFICERESIDENTIALPARKING

PARKINGTRESTLE AMENITY SPACEBELTLINE ACCESS

RETAIL RESTAURANT

PARKING

TOTAL RETAIL

320,000 SFTOTAL OFFICE

475,000 SFTOTAL RESIDENTIAL

259 UNITS

The project is being carefully curated to bring an eclectic and vibrant mix of retail uses to our unique trade area consumers.

Distinctive characteristics of this property lend themselves to the creation of a retail environment that is as dynamic and

sophisticated as our urban shoppers. Our retail mix includes men’s and women’s fashions, home décor and leisure retailers and

sporting goods vendors geared toward the market’s interests.

RETAIL

At the heart of Ponce City Market, the Central Food Hall will impress even the most adventurous foodies with its vast array of

culinary selections. The Food Hall promises to be the premiere Southeast food destination with the cache of a Chelsea Market,

Pike’s Place or Ferry Building. The Central Food Hall will boast both chef-driven dine-in restaurants and grab-and-go market

stalls o#ering a variety of global cuisines and hand-crafted market goods, including fresh bread, meat, cheese and spices. It will

be a natural gathering place and an endless source of culinary inspiration.

CENTRAL FOOD HALL

As an entry to the epicenter of the project, the courtyard is where the creativity of our fashion purveyors mingles with the

culinary brilliance of the Central Food Hall. Retail shoppers and Food Hall patrons will gather and mingle in a compelling

indoor/outdoor setting with an inviting sense of community.

COURTYARD

The Trestle is the property’s connection to one of the largest and most comprehensive urban redevelopment projects in the

entire United States: The Atlanta Beltline. By creating an outdoor connection to this vast network of public parks, jogging and

biking trails and transit, Ponce City Market interacts and melds with the biggest revitalization project ever undertaken by the

City of Atlanta. This direct connection is a perfect complement to the historically collaborative nature that the site has with our

active community and with the entire city as a whole.

THE BELTLINE TRESTLE

The Roof at Ponce City Market will o#er a nostalgic experience – a carnival atmosphere inspired by the boardwalks and

amusement parks of the early 20th century. Visitors to the Roof will travel to the top of the old Sears building in an open cab

via the building’s original freight elevator. Once on The Roof, they will have the option to visit a full-service restaurant, grab a

drink at the bar, play a round of miniature golf, try their luck at old-time boardwalk style games or take a spin on the amusement

o#erings -- all with vistas and Atlanta’s signature buildings forming an inspiring backdrop.

THE ROOF

LEVEL ONE

RETAIL: ±198,633 sf

RETAIL/PARKING PLAN

RETAIL SHOPS

CENTRAL FOOD HALL

ENTERTAINMENT

FITNESS

RETAIL ENTRANCES

RESIDENTIAL LOBBY

VERTICAL CIRCULATION

LEVEL TWO

The Suzuki School

RETAIL: 105,635 sf

RETAIL/PARKING PLAN

RETAIL SHOPS

FOOD

CHILD DAYCARE CENTER

RETAIL ENTRANCES

RESIDENTIAL LOBBY

VERTICAL CIRCULATION

LEVEL THREE

RETAIL: 10,771 sf

RETAIL/PARKING PLAN

RETAIL SHOPS

FOOD

CHILD DAYCARE CENTER

RETAIL ENTRANCES

RESIDENTIAL LOBBY

VERTICAL CIRCULATION

FOOD

STORAGE

RESIDENTIAL LOBBY

VERTICAL CIRCULATION

BASEMENT LEVEL

COMMISSARY: 1,983 sf RESTAURANT STORAGE: 2,685 sf

RETAIL/PARKING PLAN

BINDERS

CHILD DAYCARE CENTER

SERVICE BUILDING LEVEL ONE

RETAIL SHOPS

ENTERTAINMENT

RETAIL ENTRANCES

VERTICAL CIRCULATION

The Suzuki School

CHILD DAYCARE CENTER

SERVICE BUILDING LEVEL TWO

RETAIL SHOPS

FOOD

RETAIL ENTRANCES

VERTICAL CIRCULATION

TISHA MALEY404.931.0338

Tisha.Maley@JamestownLP.com