porto cairo mall presentation

1

Porto Cairo Mall“It is all ….at Porto Cairo Mall”

2

The mall is located directly onthe ring road with easy accessin and out of the location.A landmark right next to PortoCairo Mall is the JW MarriottHotel and resort and KempinskiHotel and resort.

Obour city 20-25 minsMaadi 15-20 minsMadinaty 10-15 minsRehab City 10-15 minsNasr City 10-15 minsHeliopolis 10-15 mins1st District 10 mins5th District 5-10 mins

3

Porto Cairo Mall - Introduction

Being an fundamental part of Amer Group, Amer Malls is launching one of Amer Group’s commitments toexcellence. With an innovative concept “The Retailtainment”, Porto Cairo Mall is the newest communityproject which aims to revolutionize the modern retail in Egypt and aims to host around 2 million visitorsper year. Porto Cairo Mall offers a unique mix of activities (Shopping, Leisure, Dining) which arepositioning it as a family destination, where offers match all needs for a large target (children, couples,Young, family, women, men).

The main façade of the mall is a landmark in New Cairo city, where the biggest dancing fountainperformances are accompanied by music played through speakers around the lake, guests of the lakerestaurants and cafés will enjoy an atmosphere like never before (this main façade restaurants and cafésare considered as phase 1 and will be operating by December 2013).

With extensive selections of Luxury stores, to fun and action packed “Papa Porto Theme Park” and 5screen Cinemas. From international franchises and tempting high-end cafés and restaurants serving localand international cuisine to trendsetting fashion and lifestyle concept stores, Porto Cairo Mall offers tothe shoppers, a comprehensive and dynamic shopping experience.

Thanks to various original attractions and famous, Porto Cairo Mall will certainly satisfy the highexpectations it created.

4

Porto Cairo Mall – Asset Overview

• Expected Operation Date: Grand Opening on June 2014

• retail shops : 250

• Indoor Area: 28,500 m²

• Parking Capacity: 360 cars outdoor & 1,000 Garage

• Cinema screens: 5 owned by Dollar Film Group

• 4 of Amer Group’s casual dining restaurants.

• A state of the art “Casual Dining” area .

• A wide range of shops and boutiques

5

Porto Cairo Mall – Asset Overview

6

Porto Cairo Mall – Asset Overview

7

Porto Cairo Mall – Asset Overview

8

Porto Cairo Mall – Asset Overview

9

Porto Cairo Mall – Asset Overview

10

Porto Cairo Mall – Asset Overview

11

Porto Cairo Mall – Asset Overview

12

Phase 1Opening November 2013

Restaurants and Cafés Dancing fountain

1313

Phase 1 tenants – Opening December 2013

14

Phase 2Opening June 2014

Indoor Ground FloorFirst Floor

Second FloorRoof Floor

Porto Cairo Mall (Cont’d)Sky Café

May 2013 15Private & Confidential

Phase 2 brands

Porto Cairo Mall (Cont’d)Sky Café

May 2013 16Private & Confidential

Phase 2 brands

Contracts under negotiation

17

• Invitations• Contract kit • Brochure / Magazine

• Magazines (Times - Enigma – Insight – Elite – Cairo zoom)

• Online (Facebook – Twitter – Google – YouTube –

Masrawy – Youm7)

• Newspapers (Al Ahram- Al Masry Al Youm – Al Mal –

Financial Times – Herad Tribune)

• TV broadcast (international channels)

PR & Communication Plan

18

Come Back to Egypt

19

Come Back to EgyptJa

nu

ary

20

14

20

Come Back to EgyptFe

bru

ary

20

14

21

Come Back to EgyptM

arch

20

14

22

Come Back to EgyptA

pri

l 20

14

23

Come Back to EgyptM

ay 2

01

4

24

Come Back to EgyptJu

ne

20

14

25

Come Back to EgyptJu

ly 2

01

4

26

Come Back to EgyptA

ugu

st 2

01

4

27

Come Back to EgyptSe

pte

mb

er 2

01

4

28

Come Back to EgyptO

cto

ber

20

14

29

Come Back to EgyptN

ove

mb

er 2

01

4

30

Come Back to EgyptD

ecem

be

r 2

01

4

31

Kids Events

32

Car

rou

sel

Kids games and activities

33

I-Fl

y

Kids games and activities

34

7D

Cin

ema

Kids games and activities

35

Dis

ney

sh

ow

Kids games and activities

36

cirq

ue

du

so

leil

sho

w

Kids games and activities

37

Kids games and activities

Dis

ney

Car

38

Kids games and activities

McQ

uee

n C

ar

39

Kids games and activities

Mad

agas

car

sho

w

40

Kids games and activities

Bar

ney

sh

ow

41

Bu

nge

e Ju

mp

Kids games and activities

42

Activation and other activities

Activation & other events

43

3D Mapping

44

Car drift

45

Batman Car

46

Arabian Horse Beauty Contest

47

Arab Union Parade

48

Bikes Show

49

Red Carpet eventRed Carpet Event

50

Biggest dancing fountain in Egypt

Entertainment

51

Magnificent fireworks show by Ahmed Essam

Entertainment

52

Entertainment