portugal s tourism an overview · 2019-08-19 · portugal’s ranking in the travel & tourism...

PORTUGAL’S

TOURISM

AN OVERVIEW

Portugal’s ranking in the Travel & Tourism competitiveness Index of the World Economic Forum

Portugal’s position in the European Union (EU 28)

9th tourism receipts

14th Travel & Tourism Competitiveness Index

PORTUGAL’S TOURISM : AN OVERVIEW

Source: Eurostat (2017); Eurostat (2017); Fórum Económico Mundial (2017)

21,1 million guests

≈ 57,5 million overnight stays

Circa of 16,6 billion euros in tourism

receipts

Source: INE, 2018

PORTUGAL’S TOURISM : AN OVERVIEW

Tourism is the major export industry of Portugal

• 18% of total exports of goods and services

• 50,1% of total exports of service industry

Source: INE, 2017

PORTUGAL’S TOURISM : AN OVERVIEW

Very important economic and social activity:

• Exports

• GDP ( 13,7% of Portuguese GDP comes from tourism*)

• Employment – creation of jobs (6.8% of total employed

population)

• Regional development

Source: INE, 2017

PORTUGAL’S TOURISM : AN OVERVIEW

*Tourism Satellite Account,

2018

LEADING

the tourism of

the future

OPEN, SHARED AND PARTICIPATED PROCESS

Institutions

Enterprises

Citizens

Operators

Travel agents

StrategicTourism Labs

– PublicSessions

Focus group

Internationalmarkets

TecnologicalPlatforms

+Website ET27

Listen, engage and plan with…

Press

11

• Tour Operators• Travel Agents• Associations• Press

5 Strategic Markets

711 Meettings

80 Participants

Focus Group

INTERNATIONAL FOCUS GROUP

OPEN, SHARED AND PARTICIPATED PROCESS

• Universities

• Enterprises

• Regional Tourism

Entities

• Public Organizations

• Tourism and Hotels

Assoctiatons

7 TERRITORIAL LABS

10 PUBLIC SESSIONS

more than 1400

THEMATHIC LABS3

Participants

STRATEGIC TOURISM LABS

OPEN, SHARED AND PARTICIPATED PROCESS

estrategia.turismodeportugal.pt

WEBSITE ET27

OPEN, SHARED AND PARTICIPATED PROCESS

10 CHALLENGES FOR

A 10 YEARS STRATEGY

1.PEOPLEPromote employment, qualifications, and valuing people; promote the rise of income for the professionals of tourism

2.COHESIONExtend touristic activity to all our territory and promote tourism as a factor for social cohesion

3.GROWTH IN VALUEAccelerate pace in revenue versus overnight stays

4.TOURISM ALL YEAR AROUNDExtend tourism activities throughout the year, assuring sustainability of tourism

5.ACCESSIBILITIESReinforce accessibility to Portugal and promoting mobility within the territory

6.DEMANDAchieve the better markets toincrease tourism receipts andextending tourist activitythroughout the year and the country

7.INOVATIONStimulate innovation and entrepreneurship

8.SUSTAINABILITY

Ensure the preservation of the natural

and cultural resources

9.SIMPLIFICATIONSimplify legislation and make public administration more agile

10.INVESTMENTGuarantee financial resources and

boost investment

10 ASSETS FOR A

10 YEARS STRATEGY

QUALIFYING ASSETS

Gastronomy and Wines

Events

DIFERENTIATING ASSETS

Climate and light

History and culture

Sea

Nature

Water

EMERGING ASSETS

Well-Being

Living in Portugal

UNIQUE TRANSVERSAL ASSET

PEOPLE

STRATEGIC PRIORITIES

ENHANCEKNOWLEDGE

VALUE THE TERRITORY AND

THE COMMUNITIES

1BOOST THE ECONOMY

2 3GENERATE

NETWORKS AND CONNECTIVITY

4PROMOTE PORTUGAL

5

FOCUS ON PEOPLE

TOURISTS | PROFESSIONALS | LOCALS

ENHANCE KNOWLEDGE

ENRICH THE TERRITORY

AND THE COMMUNITIES

1BOOST THE ECONOMY

2 3GENERATE

NETWORKS AND CONNECTIVITY

4PROMOTE PORTUGAL

5

Preserve, value and use to the historical and cultural heritage

State tourism in the Blue Economy

Maximize rural and natural heritage and encourage sustainable tourism in protected

areas

Promote the urban regeneration of the cities and regions and a sustainable tourism

development in the territories/destinations

Structure and promote offer in response to the demand

Preserve and valorize the authenticity of Portugal and the local communities way of life

Ensure the competitiveness of the tourism industry on short, medium and long term

perspective

Attract investment and qualify the tourist offer

State Portugal as an international hub in entrepreneurship and innovation and in the

production of goods and services for the tourism industry

Stimulate the circular economy in the tourism activity

Reduce contextual costs and bureaucracy

ENHANCE KNOWLEDGE

VALUE THE TERRITORY

AND THE COMMUNITIES

1BOOST THE ECONOMY

2 3GENERATE

NETWORKS AND CONNECTIVITY

4PROMOTE PORTUGAL

5

Reinforce tourism jobs prestige, create critical mass adapted to market needs and

promote gender equality and equal opportunities

Disseminate knowledge and statistical information

Support entrepreneurs and managers to lead the tourism of the future - technological,

inclusive and sustainable

Assert Portugal as a smart destination

Ensure the transfer of knowledge from Universities and research centers to the tourism

industry

ENHANCE KNOWLEDGE

VALUE THE TERRITORY

AND THE COMMUNITIES

1BOOST THE ECONOMY

2 3GENERATE

NETWORKS AND CONNECTIVITY

4PROMOTEPORTUGAL

5

Promote and reinforce air connections throughout the year and attract homeport and

turnaround cruise ship operations

Promote the “tourism for all“, in an inclusive perspective, that welcome the different

markets/tourist segments

Actively involve society in the process of tourism development of the country and the

regions

Promote networking and cooperation among different sectors/clusters of the portuguese

economy

Improve the transportation networks and mobility (road, railway and fluvial navigation)

ENHANCE KNOWLEDGE

VALUE THE TERRITORY

AND THE COMMUNITIES

1BOOST THE ECONOMY

2 3GENERATE

NETWORKS AND CONNECTIVITY

4PROMOTE PORTUGAL

5

Reinforce Portugal’s internationalization as a tourism destination to visit, invest, live and

study

Project Portugal as a destination for international congresses and cultural and sports

events with international range

Affirm Portugal in world tourism organizations and in international cooperation

Place domestic tourism as a factor of competitiveness and leverage of the national

economy

ENHANCEKNOWLEDGE

VALUE THE TERRITORY

AND THE COMMUNITIES

1BOOST THE ECONOMY

2 3GENERATE

NETWORKS AND CONNECTIVITY

4PROMOTEPORTUGAL

5

Involve the Portuguese descent community as a strategic asset for the promotion of

Portugal and to attract investment

GOALS

Economic Sustainability

Overnight stays Receipts

49

57 59

80

20

40

60

80

100

2015 2017 2020 2027

[YEARS]

[MIL

LIO

NS

]

201857,5 Millions

11,5

15,2 15,9

25,8

0

10

20

30

2015 2017 2020 2027

[BIL

LIO

NS

]

[YEARS]

201816,6 Billions

Social Sustainability

Qualifications

2018Number of secondary and post-secondary degrees

in tourism : 32%

[2015] [2027]

Higher education

Secondary and

post-secondary

Basic education

level58%

30%

12%

12%

60%

28%

Tourism all year around

38,6%

37,5%

36,5%

33,5%

30,0%

31,0%

32,0%

33,0%

34,0%

35,0%

36,0%

37,0%

38,0%

39,0%

2015 2016 2017 2017

2018Seasonality index: 36,0%

Environmental Sustainability

Water WasteEnergy

58%62%

90%

40%

50%

60%

70%

80%

90%

100%

2015 2017 2027

201762% of tourism companies adopt measures for using

energy efficiently

55,0%

62,2%

90,0%

40%

50%

60%

70%

80%

90%

100%

2015 2017 2027

201762% of tourism companies promote efficient usage of water in their operations

201763% of companies develop

efficient waste management actions

66% 68%

90%

40%

50%

60%

70%

80%

90%

100%

2015 2017 2027