positioner hospitality presentation

POSITIONERDigital�Branding& Marketing Agency

ABOUT US With more than 10 years experience Positioner is an industry leader in providing outstanding communication & marketing for the travel & luxury industry.

Headquartered in the sunny Ticino where people still master the art of stress-resistant relaxation, our team combines Swiss precision with Mediterranean flair and German functionality.

Our focus is on class, style, and taste.�Our ambition is to capture the visitors and to entice them to explore your exclusive world.�Our goal is to offer them a genuine experience that reflects the precious and sometimes hidden realities of your brand.

The assets we provide are timelessness, simplicity, functionality, and innovation.

www.positioner.com

“A door to a different continuum”

Philosophy Our objective is to position your brand so sharply that it becomes top-of-mind when your target group thinks about your category. We do that. But not with a mechanism and not with templates. We do it with creativity, passion, enthusiasm, professionalism, surprising concepts, ever-fresh ideas, and an inimitable style tailored to each individual project.

There are many more aspects that set us apart from ordinary communication and marketing agencies: we constantly optimize your presence and your positioning.

We communicate with you, we monitor the market, we open up avenues to new target groups.

We fine-tune relevant information and refine your visual language.

“And most of all:we generate measurable results.”

Clients

Services We craft custom communication solutions that integrate your unique business processes .

Communication strategy & consultingBrand & Corporate imagePrint designWebsite design & developmentOnline MarketingSocial Media MarketingCopywriting & PhotographyAnalysis

Strategy Your website must be your sales manager in front of millions of users. Positioner is in a unique position to provide a set of enterprise level online marketing, design & strategy solutions to allow the Hotel to reach its goals.

ONLINEBOOKING

IDS GDS

REPUTATIONMANAGEMENT(REVIEW)

SEOEMAILMARKETING

PPCSOCIALMARKETING

ONLINE PR

HOTELWEBSITE

REVENUEMANAGEMENT

CASE STUDIES

Nira Hotels & Resortsniraalpina.comshantimaurice.comniracaledonia.com

The spirit of Nira is born out of our belief that today’s discerning guests seek a more authentic, exceptional experience

WebsitesThere are many factors to consider when creating an excellent hotel website: it must reflect authenticity, be simple to navigate, emphasize the characteristics of the place and provide relevant information with easy functionality.

Online Concierge

All the online marketing activities of the hotels are fully managed by Positioner Team.

Le Sirenusewww.lesirenuse.it

Le Sirenuse, is the pearl of the Amalfi Coast, in Positano. "The Sirens" still has a glamour and poise few hotels in the world can match.

+80%increase of the time users spent on site

PhotosNew pictures had to be taken in order to express the magnificent Le Sirenuse at its best.

+76%in conversion rate

+110%online revenue

WebsiteThe state-of-the-art design of Le Sirenuse’s new website creates an ultra-modern impact, and an impression of utter elegance is conveyed throughout the site.

Villa d’Este& Villa la Massavilladeste.com villalamassa.com

Villa d'Este is one of the most charming and iconic hotels in the world. Located in a beautiful bend of the lake of Como is no doubt elegant and rich of charme.

+50%growth in website visits

+120%in conversion rate

WebsiteVilla d'Este fullscreen website allows the use of big and expressive pictures, which gives to the online visitors the chance to see exactly where they are going to stay.The structure of the website is very modern and the elegance of Villa d'Este is palpable right through the site.

Mobile Website& Newsletter

The Bürgenstock Selectionbuergenstock-selection.chschweizerhof-bern.chbuergenstock.chroyalsavoy.ch

The Bürgenstock group stands for Swiss class in the world of international hospitality, where stylish luxury combines with ever-renewing tradition.

Design and technology are combined to offer an easy, immediate and immersive navigation experience.Using responsive technology that adapts browser size to screen size, the potential of every single visitor is used.

+49%website visits

+80%page-views

Schweizerhof Bern

After just 30 days online, the sites have seen a substantial increase in terms of all qualitative and quantitative factors.The sites are achieving steadily increasing positive results and brand recognition is growing continuously.

+14Top #5 keywords

+44%Visits from Search Engines

Results

An optimized Facebook page has been produced and various related applications developed to increase the number of fans and guide new potential clients to the hotel’s sites.

Social Media

Positioner has integrated a complete system to manage all e-mail marketing activities, a single database enabling the sharing of client data and associated profiles to create e-mail marketing campaigns that are targeted and segmented on the basis of interests.

Newsletter& Tool

Castellodel Solecastellodelsole.com

An exclusive atmosphere and perceptible finesse are integral parts of Castello del Sole. Discover the new online experience that emphasizes the charm of this unique world. The Hotel�is member of Relais et Châteaux and of Swiss Deluxe Hotels.

+30%increase of the time users spend on site

Photos

WebsiteFor the third time, Positioner was selected to redesign the site of the magnificent Castello del Sole. Establish and promote brand awareness and highlight the exclusive features which emphasize the hotel’s simple elegance.

Tschuggen Hotel Groupedenroc.chtschuggen.chcarlton-stmoritz.ch

As an exclusive top-class hotel group, Tschuggen Hotels offer a holiday experience without comparison in four hotels in dream locations in Switzerland: Arosa, Ascona and St. Moritz.

+20%Avg. Visit Duration

+40%in conversion rate

WebsitesThe project involved a complete redesign and restructuring the hotel group site and all single site. Establish and promote brand awareness. Build online brand awareness and increase revenues across the portfolio.

Hotel Guarda Golfhotelguardagolf.com

This new and innovative five star hotel, fashioned in a modern yet characteristic alpine style, reveals a unique concept and philosophy.A new Swiss Alps retreat, with cozy atmosphere and personalized service.

New OpeningThe official hotel opening has been a great success. The websites went from 0 to 8’000

visits per month.

WebsitePositioner planned strategically the launch of Guarda Golf’s website in two phases: first the pre-site whose goal was to promote the hotel and to start gathering future clients; then, once the hotel opened, the official website.�

Online Booking

Print & CI

Principe Forte dei Marmiprincipefortedeimarmi.it

Original touches combined with great hospitality, Hotel Principe Forte dei Marmi is the ultimate Italian luxury resort.

WebsiteThe new website reflects the great authenticities of this hotel: luxury decor, modern design and impeccable service and staff. In brief: the perfect online experience for the potential guests.

CONTACT Positioner SACentro Monda 36528 CamorinoSwitzerland

phone +41 91 840 92 40fax +41 91 840 92 41info@positioner.com

Preferred Supplier