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PostersDesign and Composition
Essential pieces
Composition and layout Text Graphs and charts Photographs
Type/font style
Color
PostersDesign and Composition
48”
36”
Composition and layout
Abstract
Conclusion
Top
Bottom
Left to Right
PostersDesign and Composition
36”
48”
3 Column layout1 2 3
Title Big IdeaSubtitle specifics provided
Abstract
Conclusion
Methods
Introduction
Results
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PostersDesign and Composition
48”
36”
5 column layout
1 2 3 4 5Showing A Cyclical Process
Abstract
Conclusion
PostersDesign and Composition
36”
48”
Asymmetrical layout
Title Big Idea
Subtitle specifics provided
Abstract
Conclusion
Methods
Introduction
Results
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PostersDesign and Composition
Type
Your choice of type, and the way you use it, plays a major role in the success of your presentation.
Your choice of type, and the way you use it, plays a major role in the success of your presentation.
Your choice of type, and the way you use it, plays a major role in the success of your presentation.
PostersDesign and Composition
Type
Avoid clichés: typeface establishes tone of poster
Weight contrast: light, medium, bold Capitalization:
MAY BE DIFFICULT TO READ
Contrast:
Maximize foreground t o
background contrast
PostersDesign and Composition
Develop a Type Hierarchy
Title to be largest/boldest
Text to be simple, easy to read
Labels for table, charts and photosto be smallest
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EastWestNorth
Chart 4: Comparison of Seasonal Growth Patterns in Rubus
PostersDesign and Composition
Color
Hue: another name for color
Chroma: the brightness or dullness of a color
Value: the lightness or darkness of a color
PostersDesign and Composition
Primary colors
PostersDesign and Composition
Secondary Colors
Two primary colors mixed together
PostersDesign and Composition
Color
Tint: color + white Tone: color + gray Shade: color + black
PostersDesign and Composition
Warm Colors
Exciting, advancing
PostersDesign and Composition
Cool Colors
Calming, receding
PostersDesign and Composition
Complementary Colors
Opposite on the color wheel Highest, striking contrast
PostersDesign and Composition
Color
Tint, tone, or shade “it down” Reduce harshness Reduce eye strain
PostersDesign and Composition
Color
Mono-chromatic colors: using any shade, tint or tone of one color
PostersDesign and Composition
Color schemes
Showing A Cyclical ProcessShowing A Cyclical Process
Abstract
Conclusion
PostersDesign and Composition
Color schemes
Showing A Cyclical ProcessShowing A Cyclical Process
Abstract
Conclusion
PostersDesign and Composition
Color Website addresses:
Interactive color wheel:www.sherwin-williams.com/DIY/interior/colorselect/confidence/dwc4.asp
How the eye works to perceive color and the 3 properties of color:
www.thetech.org/exhibits_events/online/color/eye
General color information:http://www.busybrushes.com/Classroom/harmonyintro.html
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