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Powered By “Your Website URL here”
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Disclaimer:
This work may not be copied, sold, used as content in any manner or your name
put on it until you buy sufficient rights to sell it or distribute it as your own from
us and the authorized reseller/distributer.
Every effort has been made to be accurate in this publication. The publisher does
not assume any responsibility for errors, omissions or contrary interpretation.
We do our best to provide the best information on the subject, but just reading
it does not guarantee success. You will need to apply every step of the process
in order to get the results you are looking for.
This publication is not intended for use as a source of any legal, medical or
accounting advice. The information contained in this guide may be subject to
laws in the United States and other jurisdictions. We suggest carefully reading
the necessary terms of the services/products used before applying it to any
activity which is, or may be, regulated. We do not assume any responsibility for
what you choose to do with this information. Use your own judgment.
Any perceived slight of specific people or organizations, and any resemblance to
characters living, dead or otherwise, real or fictitious, is purely unintentional.
Some examples of past results are used in this publication; they are intended to
be for example purposes only and do not guarantee you will get the same
results. Your results may differ from ours. Your results from the use of this
information will depend on you, your skills and effort, and other different
unpredictable factors.
It is important for you to clearly understand that all marketing activities carry the
possibility of loss of investment for testing purposes. Use this information wisely
and at your own risk.
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Table of Contents
Introduction
04
Section 1: LinkedIn Marketing Basics
Chapter 1: What Is LinkedIn All About? 07
Chapter 2: What Is LinkedIn Marketing? 09
Chapter 3: How Can LinkedIn Marketing Help Your Business In 2018? 13
Chapter 4: Shocking LinkedIn Marketing Facts To Consider 17
Section 2: LinkedIn Marketing – Step by Step
Chapter 5: LinkedIn Walkthrough
Chapter 6: Creating A Company Page For Marketing
Chapter 7: Creating And Sponsoring A Company Update
Chapter 8: Using The Campaign Manager
Chapter 9: Creating Your First LinkedIn Ads Campaign
Chapter 10: Creating “Text Ads” And “Sponsored InMail” Ads
Section 3: Advanced LinkedIn Marketing Strategies
Chapter 11: Collecting Leads With Sponsored InMails
Chapter 12: Creating A Group To Build A LinkedIn Mailing List
Chapter 13: Using The LinkedIn Insight Tag
Chapter 14: Integrating Your Business Website With LinkedIn
Chapter 15: Top LinkedIn Marketing Tactics For Businesses In 2018
Chapter 16: Top LinkedIn Content Marketing Strategies In 2018
Section 4: Additional Tips to consider
Chapter 17: Do's and Don’ts 25
Chapter 18: Premium tools and Services to consider 28
Chapter 19: Shocking Case Studies 30
Chapter 20: Frequently Asked Questions 32
Conclusion 34
Top Resources 35
Special Offer 36
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Introduction:
Welcome to the latest and very easy to apply “LinkedIn Marketing 2018”
Training, designed to take you by the hand and walk you through the process of
getting the most out of LinkedIn Marketing, for your business, in 2018.
I’m very excited to have you here, and I know that this will be very helpful for
you.
This exclusive training will show you step-by-step, topic by topic, and tool by
tool, what you need to know to dominate LinkedIn Marketing, in the easiest way
possible, using the most effective tools and in the shortest time ever.
This training is comprised of 20 chapters organized into 4 sections. This is exactly
what you are going to learn:
Section 1: LinkedIn Marketing 2018 Basics
In Chapters 1 through 4, we’ll talk about:
✓ What Is LinkedIn All About?
✓ What Is LinkedIn Marketing?
✓ How Can LinkedIn Marketing Help Your Business In 2018?
✓ Shocking LinkedIn Marketing Facts To Consider
Section 2: LinkedIn Marketing in 2018 - Step by Step
In Chapters 5 through 10, we’ll talk about:
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✓ LinkedIn Walkthrough
✓ Creating A Company Page For Marketing
✓ Creating And Sponsoring A Company Update
✓ Using The Campaign Manager
✓ Creating Your First LinkedIn Ads Campaign
✓ Creating “Text Ads” And “Sponsored InMail” Ads
Section 3: Advanced LinkedIn Marketing 2018 Strategies
In Chapters 11 through 16, we’ll talk about:
✓ Collecting Leads With Sponsored InMails
✓ Creating A Group To Build A LinkedIn Mailing List
✓ Using The LinkedIn Insight Tag
✓ Integrating Your Business Website With LinkedIn
✓ Top LinkedIn Marketing Tactics For Businesses In 2018
✓ Top LinkedIn Content Marketing Strategies In 2018
Section 4: Additional Tips to consider
In Chapters 17 through 20, we’ll talk about:
✓ Do's and Don'ts
✓ Premium tools and Services to consider
✓ Shocking Case Studies
✓ Frequently Asked Questions
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Well, it’s time for you to start getting the most out of LinkedIn Marketing in
2018, on behalf of your Business.
I know you'll love this training.
Your Name
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Want full PLR Right to a Complete “LinkedIn Marketing
2018 Success Kit”: The Videos, Audios, PDF Guide, Report
& a Lot More?
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Success Kit” Monster PLR on Monday, August 20th, so stay tuned for our
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Section 1 LinkedIn Marketing Basics
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Chapter 1: What Is LinkedIn All
About?
LinkedIn is a social networking service
for professionals. As a social media
platform, it is designed with features
that are geared towards business-
oriented users, especially human
resources staff, job seekers,
employers seeking to grow their
companies and graduates.
LinkedIn is a lot like any other social
media platform, allowing people to join in for free and create their social
profiles. What makes LinkedIn different is that its social profiles are designed to
highlight career and organizational information.
The type of information that you are most likely to find on a LinkedIn profile
includes professional and work skills, employment history, and education.
Contacts on LinkedIn are called “connections”, which gives a professional tone
to user interactions.
These “connections” are what draws people and businesses to LinkedIn, as they
allow its members to connect with others on a professional level.
User-generated data on profiles such as job titles, geographical locations,
skillsets, and industry help connect job seekers with employers. Because of this,
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members have been able to use their profiles as resumes to find their dream
jobs!
LinkedIn is also regularly used as a
great educational resource. Industry
leaders and entrepreneurs use th eir
profiles and other community-driven
tools such as “Groups” to share their
expertise in their respective fields.
Because of this, LinkedIn has
increasingly become a great repository of professional information.
It also happens that LinkedIn is a great platform for marketing and for driving
business. A highly targeted audience of business-to-business consumers and
decision makers is waiting to learn about your brand there! So what else can
LinkedIn bring to the table? Tune in to our following chapter to find out!
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Chapter 2: What Is LinkedIn
Marketing?
Hey there friends! 2018 has been a year of fast developments in digital
marketing, and LinkedIn is part of that reality. In fact, we’re pretty sure that
LinkedIn will be this year’s top social media success story.
Not only will this year mark LinkedIn as the newest “must use” platform for
marketers, but also the best site for businesses to communicate and drive action
with other businesses. And the answers as to why we know this will be the year
of LinkedIn marketing is in the marketing services offered by the platform.
Company Pages
“Company Pages” are
LinkedIn’s answer to
Facebook “Fan Pages”, and
they will allow you to establish
your brand’s presence, for
free, so you can attract
followers and build awareness
through relevant content.
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LinkedIn Ads
“L inkedIn Ads” is the platform’s
native advertising solution. It
provides you with an easy to use
advertising dashboard called the
“campaign manager”, which will
allow you to create, measure,
and optimize all your advertising
campaigns from a single place.
What’s more, the “LinkedIn Ads” platform offers you a streamlined selection of
adverts, which includes “sponsored content” ads to promote your content in
the LinkedIn feed, “Sponsored InMail” ads to promote personalized messages,
and “text ads”, in case you’re looking for an affordable pay-per-click solution!
Video Marketing
Video marketing is new to the LinkedIn
platform, which now supports video posts up
to 10 minutes long. The platform’s algorithm
promotes video posts over other types of
content, mainly because video posts get
shared 20 times more than non-video posts,
which again makes a great case of video as the
ideal media to deliver your marketing message.
There are other equally shocking facts about LinkedIn video marketing. For
example, 75% of business executives on LinkedIn watch work-related videos on
the platform on a weekly basis, and it has been found that mobile-optimized
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video content performs better when it comes to promoting company activities
such as product launches and events.
The Audience Network
The LinkedIn Audience Network is the
network of websites and third-party
placements that serve LinkedIn ads
outside of the LinkedIn network, and it
allows marketers to reach LinkedIn
members beyond the news feed.
The introduction of the Audience
Network has proven successful so far, providing marketers with an average 13%
increase in unique impressions and a whopping 80% increase in clicks!
Matched Audiences
“Matched Audiences” is an integral part
of the LinkedIn Ads platform, and it
provides marketers with three types of
targeting criteria. The first targeting
criteria is “Retargeting”, which allows you
to retarget visitors to your website.
The second targeting criteria is “Account Targeting”, which allows you to target
key decision makers in specific companies or industries. The third targeting
criteria, “contact targeting”, allows you to target decision makers using existing
email addresses or information imported from “Customer Relationship
Management” databases.
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Lead Gen Forms
Lead generation has always been a
field in which LinkedIn excels at, with
over 93% of business-to-business
marketers confirming that the
platform is the best website to create
leads.
That’s because the platform uses “Lead Gen Forms”, which do not require
members to sign up through a common contact form. Instead, it simply requires
them to click a “submit” button that automatically inserts all their info.
As you can see, LinkedIn Marketing is all about making marketer’s lives easier.
Tune in to our following chapter to find out how LinkedIn Marketing can help
your business in 2018!
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Chapter 3: How Can LinkedIn
Marketing Help Your Business In
2018?
Hey there everyone! We’re just
getting started, but we’re pretty sure
that you probably didn’t know much
about LinkedIn outside of it being that
social network that you weren’t sure
how to use. That is because, up until
recently, LinkedIn was kind of a very
niche social networking site.
Yes, it already had an established audience and a native advertising platform,
but it wasn’t until 2016 when Microsoft bought it for $26 billion that it really took
off. We’re talking from a digital business’ standpoint, of course, as Microsoft’s
acquisition was what really pushed the company towards aggressively
developing its business-oriented services.
Now the company is fully committed on capitalizing its audience, which sits at
500 million users as of this date. Now, one important thing to note is that, even
though only a quarter of those users are active monthly users, the company
already knows who it is targeting with its marketing services: business-to-
business consumers.
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This is an audience made of people
and organizations that are always on
the lookout for new business
opportunities, where you will find
major companies, thought leaders,
industry influencers, and recruitment
agencies. That means by using
LinkedIn for business is both easier for everybody and more likely to provide you
with positive results.
Due to the type of people in its audience, data such as educational history,
professional history, location and interests make LinkedIn a more valuable and
more efficient customer acquisition platform than the majority of social media
networks.
The quality of people in its audience is likewise higher than most. Half of college
educated Americans are part of LinkedIn’s audience, and 45% of LinkedIn users
have household incomes of over $75,000 a year. That means that you can use
LinkedIn to reach more educated and high earning customers.
On top of that, you’ll realize what a powerful platform LinkedIn really is once
you start using it to achieve specific business objectives such as generating
leads, driving website traffic, and building brand awareness.
Growing your business on LinkedIn won’t be limited to generating leads,
acquiring business-to-business customers and driving online sales, because
LinkedIn also has a host of business solutions that will allow you to take
organizational growth efforts to the next level.
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Talent Solutions
LinkedIn’s own hiring solution is
the perfect way to attract the
best talent and recruit
candidates from the world’s
largest talent pool. Using the
power of the LinkedIn network
you will be able to post jobs, to source active and passive talent, and to
showcase your unique organizational culture.
Marketing Solutions
Develop your brand, increase your
visibility and generate leads with
LinkedIn by targeting the world’s
largest professional market.
Sales Solutions
You can use LinkedIn to power your
social selling efforts by finding leads
and closing deals using the platform’s
“sales navigator”, which will help you
to easily qualify prospects and
decision makers, to understand their
needs, and to engage them with personalized outreach.
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Learning Solutions
Hone your business skills and develop
your talent with personalized e-
learning solutions provided through
the LinkedIn platform.
Awesome, right? But there’s a lot
more to learn about LinkedIn, so tune
in to our following chapter so we can
show you some shocking LinkedIn marketing facts to consider!
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Chapter 4: Shocking LinkedIn
Marketing Facts To Consider
✓ The numbers are in: Over 500
million people use LinkedIn. Of
those, more than 260 million
use LinkedIn each month, and
40% of them log in to the
platform every day. (source)
✓ LinkedIn is mostly used by the
middle and upper classes. 75% of LinkedIn members make more than $50,
000 a year, 44% make more than $75,000 a year, and over 41% of
millionaires use LinkedIn. That’s every business’ dream target audience!
(source)
✓ With more than 9 billion content impressions every single week, LinkedIn
is simply one of the top content distribution channels you’ll find. That is
why 91% of marketing executives regard LinkedIn as the top place to find
quality content. (source)
✓ Currently, more than 50% of traffic to business-to-business websites
comes from LinkedIn, which can be attributed to over 45% of LinkedIn
readers holding upper positions within their organizations. (source)
✓ More than 43% of marketers say that they have sourced at least one
customer from LinkedIn. (source)
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✓ Potential customers consume
at least 10 pieces of content
before making a purchasing
decision, which means that you
should factor in a content
series into your marketing
campaigns, as it is unlikely for most leads to convert at first try. (source)
✓ LinkedIn is the most used website among “Fortune 500” companies, or
the largest American corporations by revenue on any corresponding fiscal
year. This fact alone is further evidence that LinkedIn is the best place to
grow business-to-business relationships. (source)
✓ LinkedIn generates three times more conversions than Twitter or
Facebook. This means that LinkedIn’s 2.74% visitor-to-lead conversion rate
is the highest, and that’s because potential leads landing on your website
through LinkedIn are more qualified and willing to make a purchase.
(source)
✓ 92% of business-to-business marketers are now including LinkedIn into
their content marketing mix. If you want to build brand awareness
through thought leadership, then posting your content on LinkedIn is
your best bet. (source)
✓ 38% of business-to-business marketers say that LinkedIn generates
revenue for their businesses and the businesses that they promote. If that
sounds like a mildly average number of marketers, consider that that’s 1 in
every 3 business-to-business marketer.
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If you’re still not convinced, then
consider that those results are
three times more than on Twitter,
four times more than on Facebook,
and 19 times more than on
Instagram. Better yet, those
marketers generating revenue through LinkedIn were able to identify
where their revenue was coming from, whereas marketers on other
platforms could only guess! (source)
✓ Decision makers pay more attention to their LinkedIn “InMail” inboxes
than to their actual business email inboxes. That might be because their
email inboxes are constantly bombarded with emails that they will never
open, while their “InMail” inboxes are focused. That may explain why a
company was able to generate a response rate 11 times greater from
promoted “InMails” than from email campaigns! (source)
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Section 2 LinkedIn Marketing – Step by
Step
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Access The Full Training Below
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Section 3 Advanced LinkedInMarketing
Strategies
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Access The Full Training Below
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Section 4 Additional Tips to
consider
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Chapter 17: Do's and Don’ts
Do’s
Keep Your Company Page Professional
Using your company logo, adding a branded cover image,
keeping it up to date and posting regularly with images and
videos is the best way to drive positive impressions.
Optimize Your Company Page For Search Engines
Include highly targeted keywords in the “About” section of
your company page. It is indexed by Google, and it can help
your company page to rank well and to attract visitors to your website.
Be Upfront
State your intentions when contacting prospective leads
through sponsored correspondence. These are people that
are short on time, so make sure to show them that your communication is
results-oriented.
Be Authentic
Use a personalized, one-to-one tone when communicating
with potential leads, be it through direct messaging or
sponsored InMails, and strive to offer a unique perspective on topics.
Mix Paid With Organic
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Prepare to engage with your leads after they respond to your ads. Participate in
groups and share your brand’s perspective on trending topics. Find ways to
expose members to your brand until it becomes a household name.
Use It For Research
LinkedIn can be an amazing research tool if you use it right.
The home page feed, the search feature, and the “news and
conversations” box are great ways of staying current with industry trends.
Don’ts
Don’t Focus Your Message On Selling
Don’t focus your company message on selling your product or
service. Focus instead on telling the story about your products
or services, and about how they have helped others to find a
solution to very specific needs.
Don’t Sell On Groups
Don’t try to promote your products or services on groups, or
you will get banned. Instead, join groups to share your
knowledge about the group’s topic without mentioning your
products or services.
Don’t Be Robotic
Make sure to humanize your brand with a friendly tone and
humor. Personalize a unique, recognizable “company voice”
and make your message sound like if it was being said like a
human!
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Don’t Go Out Of Context
LinkedIn is not Facebook or twitter, so make sure to avoid
posting memes, selfies, or personal stuff. You can be
humorous, but within LinkedIn standards of professionalism!
Don’t Spam
Avoid sending the same InMail message to multiple people
without first selecting the appropriate targets for your
campaign. That’s spamming, and you should avoid it at all
costs.
Don’t Neglect Older Updates
Visitors of your company page are very likely to scroll down
your timeline to check your older content, so make sure to
regularly check older posts for broken links and outdated
information.
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Chapter 18: Premium tools and
Services to consider
Crystal
“Crystal” is a social
personality platform that
allows you to review LinkedIn
profiles as well as premium
accounts to provide you with
insights into any particular
member’s personality.
By providing you with information about a potential lead such as when someone
is a quick decision maker, or when someone prefers to review and plan before
making a decision, it will help you to communicate in a more appropriate manner
with potential clients and future business partners.
LeadFuze
LinkedIn’s biggest advantage is also
its greatest challenge to marketers.
With a 500 million people user
base, it can be difficult to use it to
collect leads efficiently. That’s
where “LeadFuze” comes into play.
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“LeadFuze” is a social prospecting tool that will allow you to quickly create lists
of leads and target accounts with a simple LinkedIn search. It will also provide
you with contact information such as emails and phone numbers to make the
sales process faster!
Salestool
“Salestool” is a prospecting and
lead generation software that will
allow you to import lead lists from
LinkedIn to Excel documents for
easy access. The software will also
allow you to personalize outreach
messages that you can then send to the leads in your Excel lists!
eLink Pro
“eLink Pro” is a LinkedIn
marketing automation tool
that will help you attract new
clients on autopilot. What this
web-based tool does is to
automatically visit up to 800
LinkedIn profiles daily on your behalf. Most of the profiles that you visit will visit
you back, which means that your professional information as well as your
company pages will get more exposure!
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Chapter 19: Shocking Case Studies
Stones Corner Hotel
The “Stones Corner Hotel” is a rustic-
chic pub and bistro restaurant located
in Australia.
Objective: The venue’s management
wanted to increase brand awareness
and loyalty among business-minded
individuals.
Strategy: Management headed to LinkedIn, where they created a post update
to ask followers to name their newest addition to the restaurant’s menu: a
layered burger. The update was accompanied by the corresponding photo of the
burger.
Results: The update generated an enormous boost in engagement, with 2,500
likes and 8,000 comments within 23 days!
American Express
“American Express” is a
multinational finances
corporation mostly known for its
credit card services.
Objective: The company wanted
to break the barrier of content
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overload on social media to re-engage its target audience.
Strategy: The company partnered with the “Global Business Travel Association”
to produce a research report targeted at business travelers. Then it repurposed
the report’s content to produce a series of blog posts and infographics to be
published on LinkedIn.
Results: By focusing on producing and sharing quality content, “American
Express” was able to increase engagement by 100% on LinkedIn!
MPi
“MPi” is an automotive
software supplier company that
specializes in auto
performance.
Objective: The automotive
software company needed to
promote an upcoming webinar.
Strategy: They created a number of blog posts that previewed the webinar
content to invite readers to pre-register, then they joined groups on LinkedIn
related to their target audience to share their blog post links.
Results: By building links through thoughtful conversation on LinkedIn groups,
the company was able to increase webinar registrations by 20%!
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Chapter 20: Frequently Asked
Questions
How Different Is Communication On LinkedIn Than On Facebook Or
Any Other Social Network?
People use LinkedIn for career and business-related reasons, such as staying up
to date on industry topics and to keep in touch with professional connections.
Communication on LinkedIn is all about exchanging articles and resources that
add value to a conversation on a professional level.
Facebook and other networks, on the other hand, are used for entertainment
and leisure. Communication on those networks is more personal and relaxed,
and are all about exchanging interesting and entertaining content to share with
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your family, your friends, and even with your colleagues or your boss, but in a
more care-free environment.
Can Business-To-Customer Companies Thrive On LinkedIn Too?
Of course! LinkedIn is a great platform for “Business-to-consumer” companies
to showcase their company culture and for growing a following not just as a
product or service, but as a brand.
Besides, once a company grows enough as to need employees, it can use
LinkedIn to visually encompass why someone should choose to work there and
not elsewhere!
How Much Time Should You Invest In Maintaining A Company Page?
It doesn’t take too much time to maintain a company page once you develop
and optimize it. Outside of keeping track of outdated information and broken
links, the only maintenance required by a company page comes down to keeping
it active with content.
At What Frequency Should You Post Company Updates?
Although there is no one-size-fits-all answer to this question, we’ve found that
posting from one to two updates a day will keep your company page fresh and
active. But we’ve found cases of companies that do better by posting only 2
times a week on a fixed schedule. The trick is to maintain consistency, quality
and value.
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Conclusion:
We’re thrilled that you
have chosen to take
advantage of our
Special Free Report,
and we wish you
amazing success.
And in order to take
your LinkedIn Marketing Efforts even farther, we invite you to get the most out
of it by getting access to our Full Training clicking here (Insert your Front End
Offer URL).
Thanks so much for the time you have dedicated to learning how to get the
most advantages from LinkedIn Marketing.
LinkedIn Marketing have come to stay in the market forever.
To Your Success,
Your Name
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Top Resources
Videos ✓ https://www.youtube.com/watch?v=FCKtfcAGUTE ✓ https://www.youtube.com/watch?v=ikFs9WiekEs
Tools & Services
✓ https://business.linkedin.com/elevate ✓ https://salestools.io/
Training Courses
✓ https://www.udemy.com/linkedin-marketing/ ✓ https://business.linkedin.com/marketing-solutions/marketing-agencies/training/content-
marketing Blogs
✓ https://business.linkedin.com/marketing-solutions/blog ✓ https://neilpatel.com/blog/linkedin-marketing-tips/
Forums
✓ https://www.linkedin.com/company/sales-&-marketing-forum ✓ https://www.linkedin.com/company/the-marketers-forum-limited
Affiliate Programs
✓ https://www.amazon.com/s/ref=nb_sb_noss_1?url=search-alias%3Daps&field-keywords=linkedin
✓ https://accounts.clickbank.com/mkplSearchResult.htm?dores=true&includeKeywords=linkedin
Webinars
✓ https://www.youtube.com/watch?v=xwgK2PfReW4 ✓ https://www.youtube.com/watch?v=0zHqFm-PxXM
Infographics
✓ https://infographicsmania.com/wp-content/uploads/2013/01/Linkedin-For-B2b-Marketers-Infographic-infographicsmania.png
Case Studies
✓ https://business.linkedin.com/marketing-solutions/c/n/linkedin-marketing-solutions-case-studies
✓ https://oursocialtimes.com/4-linkedin-marketing-case-studies-to-emulate/ Facts
✓ https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2017/10-surprising-stats-you-didnt-know-about-marketing-on-linkedin
✓ https://foundationinc.co/lab/b2b-marketing-linkedin-stats/
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Access The Full Training Below
Click Here to Access This Monster PLR Package!
(Insert your Affiliate URL)
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Want full PLR Right to a Complete “LinkedIn Marketing
2018 Success Kit”: The Videos, Audios, PDF Guide, Report
& a Lot More?
HQplrStore.com is coming with Next HQ Publication: “LinkedIn Marketing 2018
Success Kit” Monster PLR on Monday, August 20th, so stay tuned for our
announcement to get everything with complete PLR for huge 80% Off for
4 days only.
You can sell them as your own & keep 100% profit with you. After 3days, the
price will go to it’s normal price.
Stay Tuned!! It’s coming on August 20th
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