powerful partnerships: leveraging niche media and alliances to build your brand, gain consumer...
Post on 11-Nov-2014
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Lori Bitter, CEO of Continuum Crew spoke on the panel "Powerful Partnerships: Leveraging Niche Media and Alliances to Build Your Brand, Gain Consumer Loyalty, and Increase Revenues," focusing on how to engage consumers over 40.
TRANSCRIPT
PROJECT
DATE CLIENTAPRIL 2010 BOOOMER LIFESTYLE CONFERENCE
Continuum CrewEngaging Consumers > 40
Partnerships/Affinity/Co-Marketing
Oticon Hearing & Bose
Zounds Hearing & Del Webb
BCBSA & Ageless Heroes
NEA & California Casualty Insurance
SCI & VFW
Housing clients & authors
MOAA & Taheima
Aggregators: GRAND, NSGA, Silver Planet, caring.com
Partnership 101:
Successful partnerships are with like-minded brands; consider brand values and goals.
Marketing partnerships have to pay off 50/50; ROI rules both partners.
Trade membership for content/content for access.
Simplify brand communication so the consumer message for both brands is clear and differentiating.
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