powerpoint presentation · thought leader focused on behavior change. health system and population...

1996

1996 2003

Adherence and Behavior Change Platform for Healthcare Innovators

All Materials Proprietary & Confidential

Pattern Health is made up of a unique combination of mobile, consumer and enterprise

entrepreneurs AND leading innovators in healthcare and behavioral economics

● Developed ‘App Store 1.0’, a service platform that helped power

the mobile app revolution reaching over 300m mobile

subscribers worldwide and IPO’d

● Instrumental in the development of search and discovery

platform powering interactive TV used by leading cable and over

the top video service providers, acquired by TiVo

● Founder of award winning app development agency focused on

health and patient engagement

● Leading Researcher and Behavioral Economist at

Duke and NYT’s Best selling author Dan Ariely,

thought leader focused on behavior change.

● Health System and Population Health Mgmt

innovators from Duke Health and CareMore Health

Non-adherence is a problem

▹ Estimates show that the cost of non-adherence to medical treatments in the United States is approximately $290B annually, equating to about 13% of healthcare spending, or 2.3% of GDP

▹ Agencies such as the Patient-Centered Outcomes Research Institute (PCORI), the Agency for Healthcare Research and Quality (AHRQ), and the National Institutes of Health (NIH) dedicate substantial funding to research on improving medication adherence

Adherence starts with a person's desire to be well and their ability to access care.

But there are other barriers...

They don’t know how

Following a care plan can be confusing, particularly if your initial education was immediately following a traumatic event.

It’s hard

Staying compliant is tough when there are an abundance of things that test your willpower.

Care plans change

Education doesn’t stop with the introduction of a care plan, it’s constantly changing.

Why aren’t patients adherent?

All Materials Proprietary & Confidential

All Materials Proprietary & Confidential

“There are solid benchmarks for assessing good medical judgement. The medical science is clear.

What no program has yet mastered is the formula for persuading or motivating large numbers of Americans to get their lifestyles and behaviors in line with their health and economic self interests.”

- Michael Eckersley, Solving The Economics of Health Care, Producing Cost Savings and Healthier People

Healthcare Innovation

Reducing time to market to weeks and days, not years and months

Leading Healthcare innovators use Pattern Health to rapidly develop and automate care plans that help people to better manage a diverse set of conditions

In partnership with Dan Ariely and Duke’s Center for Advanced Hindsight, Pattern Health is developing and bringing to market a growing portfolio of unique IP centered around behavioral interventions that empower patients to make positive behavior changes.

A Unique Focus on Behavior Change

Proven to increase adherence by 15%Pattern Health’s evidence-based connected health research has proven results

Build Your Pattern:

Use Case

Atrial Fibrillation costs of care

▹ CDC estimates AFib costs the United States about $6B per year

▹ Nearly ¾ of costs are due to hospitalizations

▹ Not every hospitalization may be necessary

▹ Patients are currently uneducated on what to do for AFib episodes -they need an action plan

Anil Gehi, MD

Associate Professor of Medicine

Cardiac Electrophysiology

New Approaches to Atrial Fibrillation

All Materials Proprietary and Confidential

• Developed by Dr. Anil Gehi at UNC Health Care

• 30-Day care plan from initial diagnosis then Ongoing Chronic AFib management

• Improve AFib literacy and quality of care by educating, assessing, and remotely monitoring patient adherence

• Tracking AFib episodes and analyzing the burden of AFib

An estimated 2.7–6.1 million people in the United States have AFib. AFib costs the United States about $6 billion each year. CDC

Provider Managed AFib Patient Monitoring

Demonstration

A Focus on Behavior Change

App Interrupts -pre commitment, self discipline You haven’t completed part of your

HealthStar plan that is due. Tap the

button below to see what is due,

complete it, then access will be

restored.

I’ll do it later

Complete it now

Social - accountability, social support, sense of community

Challenges - loss aversion, competitive, goal oriented

An emphasis on behavior change

Virtual Pet - personalization, empathy, fun

Multilingual with custom branding capability

Cedars Sinai

Your Study Coordinator

Welcome to the Pattern App!

Let’s create new success stories

We are excited to work with innovators in healthcare, research, and related projects!

THANK YOU

Ed Barber, CEO & Co-founder

ebarber@pattern.health

+1-919-308-1402

Tim Horan

thoran@pattern.health

+1-919-961-1972