pps2 c1 ss
Post on 25-Jun-2015
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DISTRIBUTION DEPARTMENT
Planning Meeting
Market
Market share Current market Future Market Market indicators Consumer profile
Competition
Current competition
Emerging competition
Competitors’ strengths
Competitors’ weaknesses
Pricing
Distribution
Consumer Analysis
Strategic Planning
System Developmen
t
Product Fulfillment
Distribution Costs Reliability System needs
Packaging Pricing Appearance Strengths/weaknesses
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