practical seo tips for community server blogs

Practical SEO tips for Community Server BlogsUseful tips and tricks that will help you optimizing your blog for search engines.

Pavel IsraelskyPavel@servula.com

Download: http://www.bit.ly/blog-seo

Agenda

• Recommended settings in control panel• Optimizing posts for search engines• Additional useful tips

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Recommended settings in control panel

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Recommended settings in control panel

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Recommended settings in control panel

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Optimizing Posts for Search Engines

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English term in headline will be added into slug:

Defining URL Structure

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Slug can be defined manually from Live Writer (under “post properties”)

Defining URL Structure

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1. Adding keyword with high search volume.2. This keyword will appear close to beginning.3. Short headline (up to 155 characters).4. Unique and useful headline (=CTR increase).

Optimizing Main Headline

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1. Better crawling and indexing.2. Help users in navigation.3. More keywords to target.

Adding Tags

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• Don’t duplicate content.• Use paragraphs.• Add important keywords in the following elements:

o Bold, underline, italico H2, H3 headlineso Lists/tableso Images (within the ALT tag)o Outbound/internal links.

• Embedded videos

Examples:http://www.seomoz.org/blog/the-brand-of-seo-and-the-trend-of-inbound-marketing http://www.seomoz.org/blog/12-things-that-will-kill-your-blog-post-every-time

Optimizing Posts for Keywords

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1. Sharing posts in social networks• http://twitterfeed.com/

2. Writing guest posts• http://www.blogsearch.co.il/• http://www.google.com/blogsearch• http://www.we-cms.info/blog/israeli-tech-blogs/

3. Leaving comments in other blogs• http://blogosfera.co.il/

4. Adding link in social profiles• http://knowem.com/

5. Participating in forums

Additional ways:http://www.seobook.com/archives/001792.shtml

Ways to Get Backlinks

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Additional Useful Tips

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• Creating dedicated page for topic with:o General description paragraph

(+image)o Links to your posts about the topic.o Relevant tags related to this topic.

• Linking to this page from main menu.

Example for Lobby Page:http://mashable.com/follow/topics/ipad/

Creating Lobby Pages

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• Link to other relevant blogs.• Promote your most important posts.

Creating Lists

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Blogs• http://www.problogger.net/• http://www.viperchill.com/• http://www.copyblogger.com/• http://www.seomoz.org/blog• http://www.askpavel.co.il/

Tools• Plugins for Windows Live Writer: http://

plugins.live.com/writer/browse?orderby=featured&page=1 • http://www.evernote.com/• http://tools.seobook.com/

Recommended Resources

Thank you!

Download: http://www.bit.ly/blog-seo

Pavel@servula.com

Pavel Israelsky