practices of promoting health literacy in china

Practices of promoting health Practices of promoting health literacy in Chinaliteracy in China

Xinhua Li, MPH, MSc, DScXinhua Li, MPH, MSc, DSc

Director, Division of Health PromotioDirector, Division of Health Promotion and Health Education Ministry of Hn and Health Education Ministry of H

ealth, P. R. Chinaealth, P. R. China

April 29, 2009April 29, 2009

OUTLINESOUTLINES

1. POLICY DEVELOPMENT1. POLICY DEVELOPMENT

2. HEALTH LITERACY 2. HEALTH LITERACY PROMOTION INITIATIVES PROMOTION INITIATIVES SCIENCE 2008SCIENCE 2008

1.1 The official announcement of 1.1 The official announcement of

the “Health Literacy for Chinese the “Health Literacy for Chinese

Citizens—Basic knowledge and Citizens—Basic knowledge and

skills”skills”

1. POLICY DEVELOPMENT1. POLICY DEVELOPMENT

More than 100 top experts from all fields of

medicine spent more than one year to identify the

contemporary contents of health literacy for Chinese

citizens from 253 items of basic knowledge and skills.

Health Health Literacy Literacy for for Chinese Chinese CitizensCitizens

(trial) (trial)

Basic knowledge and Basic knowledge and concepts, concepts, 25 items 25 items

Basic skills, Basic skills, 7 items7 items

Healthy lifestyle and Healthy lifestyle and behavior, behavior, 34 items34 items

1.21.2 National Plan of Health Literacy Promotion National Plan of Health Literacy Promotion Initiatives for Chinese Citizens (2008-2010) Initiatives for Chinese Citizens (2008-2010)

OBJECTIVESOBJECTIVES

1. To establish a health sector leading, multi-sector cooperated and social participatory working-network of “Health Literacy Promotion Initiatives”.

2. At least 80% of the professional in the working network will be trained.

3. To establish a Chinese citizens’ health literacy surveillance and evaluation system.

4. At least 60% of counties all over the country will carry out communication activities of "Health Literacy 66".

TASKSTASKS

1. Establish and improve the working network.

2. Strengthen capacity building.

3. Conduct communication activities of “Health Literacy 66”.

4. Carry out health literacy surveillance.

5. Develop demonstrative models.

MAIN MEASURESMAIN MEASURES

1. Enhance cognition and strengthen government leadership.

2. Increase input, guarantee funds.

3. Drive the “Health Literacy Promotion Initiatives” based on programs .

4. Monitor and evaluate, honor outstanding works.

2. HEALTH LITERACY PROMOTION 2. HEALTH LITERACY PROMOTION INITIATIVES SCIENCE 2008INITIATIVES SCIENCE 2008

2.1 Edited and issued “Health Literacy 66—Handbooks 2.1 Edited and issued “Health Literacy 66—Handbooks

of Health Literacy for Chinese Citizens”of Health Literacy for Chinese Citizens”

2.2 Launched health literacy promotion 2.2 Launched health literacy promotion initiativesinitiatives

2.3 2.3 Carried out health literacy surveillance and promotion activities

79,542 persons were investigated for the baseline 79,542 persons were investigated for the baseline survey in 2008survey in 2008

2.4 Trained trainers for health literacy 2.4 Trained trainers for health literacy promotionpromotion

2.5 Held nationwide health literacy contests 2.5 Held nationwide health literacy contests

Health literacy contests were held for both farmers Health literacy contests were held for both farmers and urban residents. There were 9196 contests in and urban residents. There were 9196 contests in county/ township level, 207contests in prefecture/city county/ township level, 207contests in prefecture/city level, 46 contests in provincial level, and 5 national level, 46 contests in provincial level, and 5 national contests.contests.

2.6 Combined with other public health programs 2.6 Combined with other public health programs

2.7 Developed IEC materials2.7 Developed IEC materials

For more detailed information…For more detailed information…

……are available for all participants.are available for all participants.

TT HH AA NN KKSS