prda travel in china @ smwhk

PRDA

Your Total Social Media Solution Provider

Asia764,435,900

20% penetration

Europe425,435,571

53% penetrationNorth America259,561,000

76% penetration

December 2009, Internet World Stats NA + Europe < Asia

www.PRDA.Asia

Why Social Media

www.PRDA.Asia

Why Social Media

#1

www.PRDA.Asia

#2

Why Social Media

Weber Shandwick

www.PRDA.Asia

9-5-3-2

9 ChannelsVideoBlogsForumsArticlesBookmarksMobileSocial SitesSMRMicro sites

5 process stepsListen Conversation creationPublishEngageAnalytics and measurement

www.PRDA.Asia

www.PRDA.Asia

Listen

Listen

www.PRDA.Asia

Tracking of 希尔顿，富豪酒店,诺富特 - Hilton, Regal Hotel and Novotel

www.PRDA.Asia

Mention: Sanlitun, Frank Gehry, UGG

Frank Gehry

Frank Gehry + Sanltitun

www.PRDA.Asia

Weibo

Thank you

www.PRDA.Asia

Weibo

www.PRDA.Asia

RenRen

Thank you

Thank you

Thank you

www.PRDA.Asia

BBS? Forums

BBS and Forums

BBS and Forums in China drive a significant amount of traffic. They are the single biggest influencer of brand decisions online. Ease of use, free to access. But have limitations.

No communityLess influenceCompetition with noise

Thank you