preparing for deca competitive events the key to creating a winning tradition

Preparing for DECA Competitive Events

The Key to Creating a Winning Tradition

Student Benefits¨ Provides Individual

Recognition¨ Provides Chapter

Recognition¨ Interaction with

Business Professionals¨ Opportunity to test

your marketing skills¨ National Monetary

Awards sponsored by major companies

How Do I Compete?

¨ Determine strengths Review hobbies, work experiences, interests

¨ Select event you are interested in and/or have some experience in.

¨ Decide whether you prefer to work individually or in a team.

Personal Background¨ Where do your parents

work?¨ Where have you

lived/traveled?¨ Where have you

worked?¨ What do you like to do

in your leisure time?¨ What is your career

objective?

Categories of Competitive Events

Business Operation Research Events (5)Chapter Team Events (5)

Business Management & Entrepreneurship Events (3)

Marketing Representative Events (4)

Preparing for DECA Competitive Events

Business Services Operation Research Events

4 Occupational Areas to Choose From

Team of 1-3

30 page maximum written document

Preparing for DECA Competitive Events ¨ Business Services

¨ Buying and Merchandising

¨ Hospitality and Tourism

¨ Finance Operations

¨ Sports and Entertainment Marketing

Business Services

Business Services includes:

human resources, information technology, and personal and contracted services businesses

Buying and Merchandising

Buying and Merchandising includes:

retail and wholesale businesses that provide consumer

goods

Finance

Finance includes: banks, credit unions, accounting, investments and other financial businesses.

Hospitality and Tourism

Hospitality and Tourism:

includes hotel, restaurants, and tourism-related businesses.

Sports and Entertainment

Sports and Entertainment Marketing

includes : businesses that conduct sporting and/or entertainment events

¨ Topic: To develop a plan to enhance or introduce a Customer Loyalty Program to an existing business or organization.

¨ The goals are: building customer profiles, tracking sales, tracking visits, retaining current customers, improving customer service and expanding the current customer base.

Business Operations Research Events

Preparing for DECA Competitive Events

Chapter Team Events5 Events to Choose From

Team of 1-3

30 page maximum written document

Community Service Project

¨ Demonstrate a understanding of the role of community service within the community.

¨ Plan and conduct a project to benefit a community service or charity

Team of 1-3

Team of 1-3

Creative Marketing

¨ A research study that will improve the marketing activities of an individual company, a group of companies or the business community.

Creative Marketing…...

¨ Some examples– Find new market for a local product– Promote the community’s resources– Increasing the trading area of the business– Increase in sales– Increase in employment– Provide better shopping facilities– Solve problems affecting the marketing process

Entrepreneurship Promotion Project

¨ Planning a campaign to educate members, the general public or an organized group about the opportunities available for becoming an entrepreneur.

Team of 1-3

Financial Literacy Promotion Project

¨ Plan and conduct a campaign to educate Parkway South chapter members and the general public or an organized group about the importance of financial literacy.

¨ Team of 1 to 3

Learn & Earn Project

¨ Plan, organize, and conduct a sales/service project

¨ Develop a business plan

¨ Implement a promotional campaign

Team of 1-3

Public Relations Project

¨ Develop and/or identify a theme for a public relations campaign.

¨ Plan and organize a public relations campaign in our school or our community

Team of 1-3

Preparing for DECA Competitive Events

Business Management & Entrepreneurship Events

4 Events to Choose From

Written document

Oral Presentation

EntrepreneurshipWritten Event¨ 30 page maximum

written document

¨ 1-3 Participants

¨ Develop proposal to start a new business of any kind.

Entrepreneurship Participating¨ 10 numbered pages

¨ Individual Participant

¨ Oral presentation (role play with a judge who plays the role of a banker to request financing for your new business)

International Business Plan

Team of 1-3

Prepare written proposal for new international

business venture

30 page maximum written document

Marketing Representative Events

Advertising Campaign

Fashion Merchandising Promotion Plan

Sports & Entertainment Promotion Plan

Advertising Campaign 10 numbered page

maximum fact sheets 100 question exam

(score averaged for teams)

20 minute oral presentation

Team of one to three

Fashion Merchandising Promotion Plan

10 numbered pages maximum promotional fact sheets

20 minute oral presentation

Team of one to three

Sports and Entertainment Promotion Plan 10 numbered page

maximum fact sheets 100 question exam

(score averaged for teams)

20 minute oral presentation

Team of one to three

Professional Selling Event 20 minute oral presentation 100 item comprehensive test Individual event Target customer is a vice president

of sales for a pharmaceutical firm based in the U.S. Since many of their customers are international the vice president wants to purchase language learning programs to help the company sales reps learn a new language.

Hospitality & Tourism Professional Selling Event 20 minute oral presentation 100 item comprehensive test Individual event You are to assume the role of a sales

manager at a hotel Target customer is a bride to be/groom to be

selecting the site for his and her wedding.

Make a plan of action for what needs to be done with deadlines and team members responsible

Practice your presentation skills in front of peers and adults

Ask your English teacher to read your project for grammar and formatting

Carefully review guidelines for your chosen event and the evaluation forms in the DECA Guide located on the National Deca website

Successful Project Tips

Preparing for DECA Competitive Events¨ Trophy winners at the State CDC are eligible to

represent Missouri in competition at the International Career Development Conference.

¨ Top 10 Finalists at International CDC are invited to a reception in Jefferson City in May. The Chapter Advisor, parents, and school administrators will also be invited to attend.