presentacion ares richmedia 2011

ADVERGAMES

SOCIAL MARKETING

SOCIAL MARKETING

Facebook, Twitter,

Blogs and other

netwoks.

Advertising inside the games.

ADVERGAMES

INTEGRATED DESIGN

Website, marketing

online and integrated

design.

INTEGRATION

Is a Marketing and comunication tool, allows to promote the

product, organization or brand.

Advergames are interactive videogames that allow a

continuous exposition of the user to a brand.

It can be used to:

* Strengthen the brand image.

* Creation of databases with information on users.

* Direct Segmentation of target .

* Low Cost - High effectiveness.

* High rate of time-spent by the user.

* Great ability to communicate product attributes and brand.

* Lower advertising meddling when browsing

* The internet user is looking for the game : they want to play.

* Build dialog with users.

Why ADVERGAMES?

Because is the most receptive advertising, and… ¿Who wouldn´t like

to play without feeling the “intrusion” of the brand?

Why SOCIAL MARKETING?

Is the media with more permanence of the users.

All companies make their advertising campaigns viral on Facebook,

Twitter, Blogs and other networks, giving more content; reaching

more and more users.

Everything is made from a unique approach and strategy, integrated

by design.

Why ARESRICHMEDIA?

Because we can create original content, receptive for

your potential customers, and give it the viral strategy

that needs to be known and seen, increasingly, for

more people every day.

Social Gaming: Marketers Make Their Move.

Social gaming exploded in 2010, with 24% of internet users lured by

addictive apps like FarmVille. Marketers are also feeling the pull and

have opportunities to experiment with a sizeable and engaged

audience.

Social gaming exploded in 2010. Lured by addictive apps such as

Zynga’s FarmVille, 53 million US internet users, or 24% of the online

audience, played social games at least once a month in 2010

By 2012, there will be 68.7 million social gamers in the US,

representing 29.5% growth from 2010..

In 2012, US revenues will rise to $1.32 billion, from $856 million in

2010.

Companies in many industries are tapping into social gaming through

branded virtual goods, offers, ads and campaigns that combine digital

and real-world items.

Traditional game developers, media giants and internet firms are also

investing in social gaming. Most of the top social game publishers

received large capital infusions or were acquired in the past 18

months, signaling a consolidation phase that will likely continue into

2011.

For brand marketers, the next two years will be a great time to gain

insights about tapping this vibrant segment of the gaming universe.

• Webinars

• Banners with games inside

• Game Sites

• Websites

• Dynamic Ads

• Call to Action (send to a friend)

• Second Life & other communities

• Games inside a Brand Website

• Social Networking, Groups, FanPages

NUESTROS CLIENTES

In early March this year, we approved the project for the Bicentennial of

the Nation. The work was to develop a game that shows the different

historical stages of the 200-year s of the Argentina Republic.

The only "obstacle" was that we only had 1 month to develop everything,

so we knew that every movement should be precise, and every assigned

resource should fit perfectly into the production process , and each

step should be finished, so the client should not be asked at all. We

realized that we had no time to waste.

At first, we had to define the 8

stations that would shape the

game, each one should be

a representative of an important

historical period of the Nation. In

conjunction with the client, we define

that the 8 stations should be:

Revolution, Independence, National

Organization, Labor and Social Refor

m, Infamous Decade, Democracy

in Crisis, Democracy and the

Bicentennial.

The Train’s History, led by the the locomotive

“La Porteña”, was giving every passenger a

really interesting journey through time,

stopping at each station, where the

user should perform each task.

Link:

http://aresrichmedia.blogspot.com/2010/05/como-

desarrollamos-el-tren-de-la.html

StripYourself.

This is an app developed for social networks(Facebook).

Something funny and easy to make viral. Just select a photo and see…

Link: http://apps.facebook.com/streapyourself/

Simon.

This application was delveloped for kids.

The idea was to be able to teach religion in a funny way: playnig Simon!

Link: http://aresrichmedia.com/advergames/juegos/hero_challenge/

More info:

http://www.adlatina.com/notas/noticia.php?id_noticia=40032

More info: http://www.lanacion.com.ar/1333065-videojuegos-

para-potenciar-la-publicidad-y-la-promocion

“The team works as only one person, so we can reach theother side of the field, passing the ball from one to another”

Chief Executive Officer

Mara Ares (31)

Sales Director

Gonzalo Borras (31)

Chief Technology Officer

Francisco Araujo (42)

Art Director

Javier Pérez (37)BizDev

Giselle Borau (28)

Contact us:

info@aresrichmedia.com

http://www.aresrichmedia.com