presentación "the designing process of campusmovilnet" (iceri, madrid 2009)

THE DESIGNING PROCESS OF

CAMPUSMOVIL.NET

Arnau Gifreu Castells, Hugo Pardo Kuklinski, Xavier Docampo Sellarès

Funky Mobile Ideas SL/Universitat de Vic

Spain

ICERI 2009: International Conference of Education, Research and Innovation

ICERI 2009: International Conference of Education, Research and Innovation

Campusmovil.net

• Pre-Launching / November 2008

• Launching Spain / May 2009

• Launching South America / 2010

ICERI 2009: International Conference of Education, Research and Innovation

You can check CampusMovil.net:

www.campusmovil.net

We can give you a user and a password and you

can check the application!

ICERI 2009: International Conference of Education, Research and Innovation

¿What is CampusMovil.net?

The first social network via mobile devices of the Spanish and South American academic community, with exclusive access through institutional e-mail accounts.

ICERI 2009: International Conference of Education, Research and Innovation

An unofficial virtual campus designed

for access from mobile devices.

A platform not yet in existence in the academic ecosystem, complementary to the traditional campuses.

ICERI 2009: International Conference of Education, Research and Innovation

The project is the result of an R & D process that began at the Stanford HCI Group in 2007.

ICERI 2009: International Conference of Education, Research and Innovation

• Founder partners

Hugo Pardo Kuklinski

Digital Interactions Research Group (GRID),Barcelona

Joel Brandt

HCI Group, Stanford University. Palo Alto, California.

Fundació Universitària Balmes

Universitat de Vic, Spain

ICERI 2009: International Conference of Education, Research and Innovation

¿What will the next generation of social networks be like?

• Mobile/ubiquitous, bottom-up but

unique, usable and easy to create.

This is CampusMovil.net

ICERI 2009: International Conference of Education, Research and Innovation

We’re not interested in a new software development. Our goal is to help people in a more enjoyable, efficient and productive communication.

ICERI 2009: International Conference of Education, Research and Innovation

• Key Concepts

1. Partnership with universities.

2. Exclusivity and actual user profiles.

3. Voice equals value.

4. Mini-apps (Mentor Programme, mercadillo, etc)

5. Production and recovery of pieces

of information (post-it style).

ICERI 2009: International Conference of Education, Research and Innovation

Primary business model

1. Contextual publicity in the user’s personal

page. Marketers will buy advertizing

packages and they themselves

will upload ads in an accessible, simple

and dynamic upload system.

ICERI 2009: International Conference of Education, Research and Innovation

Primary business model

2. Google AdSense on the user’s personal

page (only desktop version).

ICERI 2009: International Conference of Education, Research and Innovation

Primary business model

3. Payment of universities demand for

customized services that are not covered

at the standard application.

ICERI 2009: International Conference of Education, Research and Innovation

Primary business model

4. Sale of product usage rights for commercial

development of the application for

universities outside of Spain.

ICERI 2009: International Conference of Education, Research and Innovation

Primary business model

5. Campus Móvil Lab.

External research and consultancy

in mobile communication for public

and private institutions.

ICERI 2009: International Conference of Education, Research and Innovation

¿How to monetize a closed social network for mobile devices?

• Targeting and exclusivity in shaping

the network.

• Minimum cost of development. Outsourcing and shared staff.

BUT...

ICERI 2009: International Conference of Education, Research and Innovation

• Right now...

REVENUE IS A DISTRACTION

We need create a big and targeted community

ICERI 2009: International Conference of Education, Research and Innovation

Contact:

Arnau Gifreu Castells arnau.gifreu@campusmovil.net

Hugo Pardo Kuklinski

Xavier Docampo Sellarès