presentatie bjorn veenstra

Let’s start with a Y feature: sharing, download the above mentioned report for free at www.talentsmoothie.com

State of the art Marketing EventEmployer Branding & Generation (wh)Y25 januari 2013 – Bjorn Veenstra

@BJORNVEENSTRA@WERKENBIJMERKEN

Generation X: born 1965 – 1977

THE ESSAY

Eric Chia July, 2008

WHO AM Y?

1992 – 2002 (?)My opinion does matterWhat is it that I can add?Flexible, knowledge, challenge, team workLearning, personal growth, to account forOnline, socialKeep them interested

CHANGE: from both employer and employee perspective

Which Dutch employer claims this?International operating consulting company

People matter as a business claim, do they?

PR disaster both corporate as well as from a employer brand perspectiveJanuary 2013, Netherlands

Outsmart ‘The System’

Talent Stock Exchange

Source: blog Bjorn Veenstra Who shall access my talent?The abovementioned matter is merely functional, and oriented on recruiting talent. An at least equally important fundament of making decisions in terms of employment is determined by the employee: who would you give access to your skills and talent. Research amongst over 5.500 Dutch higher educated (Employer Brand Monitor) has shown that the decision of accepting a task or employer is more and more based on the match between the personal brand and the employer brand. In other words: whom do I want to give access to my talent? Values, norms, culture and archetypes are key in determining the match between the personal DNA and the Employer Brand DNA. Read more at:

http://www.employerbrandscan.com/Insights/The-future-of-the-Employer-Brand/index.html

EMPLOYEREMPLOYEE

Employer Brand

Bron: employerbrandscan.com

Research – Employer Brand Management

2011: NL2012: NL | BE | SE >400 organisations2013: + Ukraine

Philips, Ikea, KPMG, Ahold, Mercedes-Benz, Coca Cola, Pepsico, Shell, Rabobank, Accenture, Deloitte, AkzoNobel etc.

International researchInsights and sharing useful practicesAmong top performers

Source: Employer Brand InsightsGet the full report for free:http://nl.employerbrandscan.com/Insights/Top-100-Summit

Personal Brand

It’s all about matching

1. Employer Brand meets Personal Brand2. Matching = Chemistry = identification

OVER THE YEARS A LOT HAS CHANGED

Gen Y does not come to APPLY for a job. They come to select an employer. Gen Y prefers an EXPERIENCE and a BRAND to identify with

As I come to think of it: we actually employ two current and perfect examples of engaged Y-profile

employees! So what is it that they choose to join our team…?

BRINGING CORPORATE and EMPLOYER values to LIVE

Best practise:

‘You never actually own a Patek Philippe.’

‘You merely look after it for the next generation.’

Whom do you match with? Up to 150 employers so far in the NetherlandsCompanyMatch.me as from next monday live in Belgium (dutch and french)

Whom matches Karin?

WHOM DO YOU MATCH?

VACANCIES

we have 3 outstanding internships 3-6 months, interested?! Or spread the word!

1x commercial position (Dutch)1x internet position (Dutch)

1x internet position (Dutch & ENG)

Thank you!@bjornveenstrabjorn_at_werkenbijmerken.nl Houten (Utrecht)