presentatie laura nuhaan

@webpower

#NUD2013

laura.nuhaan@webpower.nl

introduction

1974: Peter Drucker suggested that the aim

of marketing was “To make selling

superfluous… to know and understand

the customer so well that the product or

service fits him and sells itself.”

1994: Peppers &Rogers

2014?

customer journey has changed forever

customer 2.0 has turned off all the noise

by Orange_Beard

engage

what you want

to say

what they are

interested in

interaction trust

R

E

L

E

V

A

N

C

E

it starts with customer insight

8

Em

otio

na

l-----------------------------Ra

tion

al

Awarenes------------------------------Action

Entertain (virals, quizzes,

games)

Inspire (reviews,

endorsements, quotes)

Educate (trend reports,

articles, guides)

Convince (data sheets,

webinars, case studies)

*The Andeta Group

content marketing

9 user generated content

10 social integration

power of mobile

12

video is key

• Over 6 billion hours of video watched each month on YouTube

• 100 hours of video are uploaded to YouTube every minute

Demand

Generation

Process

Gap Sales

Process

Lead Scoring

&

Nurturing

75 % of companies drop leads that aren’t ready to purchase immediately

Retention

& Service

90 % of marketing content is not used (American Marketing Assoc.)

Generates 50 % more sales-ready leads

and 33 % lower cost (Forrester Research)

nurture your leads and contacts

Canon550D

The beginning purchase period

2 months after purchase

Half year after purchase

Club

Tips

Friends offer

an example

the REAL funnel

capture leads online (reach)

engage

19 engage

activate

leverage

manage change

hoe gezond is

jouw digitale

communcatie?

60% van het online koopproces wordt doorlopen zonder

dat er contact wordt gezocht met een bedrijf. Dit stelt

nieuwe eisen aan digitale marketing en nieuwe tools

maken relevante communicatie mogelijk.

Ontdek hoe effectief jouw digitale communicatie is en doe

de digital (email) quick scan door online een aantal vragen

en stellingen te beantwoorden. Zo krijg je feedback over

onder andere klantinzicht, engagement en content.

doe de scan:

www.webpower.

nl/digitalscan

www.webpower.nl contact@webpower.nl T:0342-423262 @webpower

THANK YOU!

@lauranuhaan

Laura.nuhaan@webpower.nl