presentation about mac (mkt243)

by: Yanese AynePREPARED FOR : MISS SHERIL AIDA

History of M.AC• M ·C ·A was established in Toronto when makeup artist and

photographer, Frank Toskan and beauty salon owner, Frank Angelo brainstormed a makeup line. Frustrated because of the lack of colours that would shoot well with photography; their aim was to develop a studio line makeup line that would fulfill their professional needs. M·A·C was homegrown in Canada – literally. The two entrepreneurs cooked up the cosmetics in their kitchen and sold them from the hair salon. Their first customers: fellow makeup artists, models, photographers…then came stylists and editors. With every colour, and every magazine credit, word-of-mouth popularity grew. In March 1984, the duo officially launched the line from a single counter in a department store in Toronto. 

• MAC Cosmetics (Make-up Art Cosmetics; stylized as M.A.C ) is manufacturer of cosmetics headquatered in New York City.

Founder of M.A.CMake-up Art Cosmetics, or M.A.C as it's more commonly known, was founded in 1984 by two Canadian chaps named Frank - make-up artist and photographer Frank Toskan and beauty salon owner Frank Angelo.

Frank Angelo, a co-founder of MAC Cosmetics died on Sunday at Baptist Hospital in Coral Gables, Fla. He was 49 and lived in Toronto.

Target Market"All ages, all races, all sexes"

Secondary target audience: Females ages 18-25

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