presentation for franchisee

An Introduction of Franchise and itsImportance

By

Eco Info Service.

What is franchising?

“A franchising operation is a contractual relationship between the franchisor and franchisee in which the franchisor offers or is obliged to maintain a continuing interest in the business of the franchisee in such areas as know-how and training; wherein the franchisee operates under a common trade name, format and/or procedure owned or controlled by the franchisor, and in which the franchisee has or will make a substantial capital investment in his business from his own resources.”

Types of Franchise

3 main types of franchise:

Product distribution franchise; Business format franchise; and Management franchise.

Advantage’s

Proven marketing concept and customer base The use of an established, nation-wide brand.

Training May help alleviate managerial weaknesses.

Operating assistance The franchisor provides a range of operating services including

site selection, bulk purchasing of equipment, and inventory.

Quick Start Reduce Risk of Business Failure Greater chance of success

Myths of Franchising

Safest way to go Less money to open Bigger franchise organization, more

successful All are the same No need for hands-on management Anyone can be successful Cheapest way to get into business All problems will be solved

Franchise Relationship

Elements to look for in a franchise relationship: Responsiveness Empathy Communication Dependability Accessibility Give and take Anticipation Structure Open-mindedness

Initial start up – average start-up cost is 30 Thousand INR

Then monthly payments - a percentage of sales 40%

Franchisors may charge high prices for their supplies – this affects profit.

The Cost

Franchising Terms

Franchisee An entrepreneur whose power is limited by a contractual agreement with a franchisor

Franchisor The party in the franchise contract that specifies the methods to be followed and the terms to be met by the other party

Conclusion

Franchise A Proven Formula for Success Due Diligence Like A Marriage Contract Profit --A Thriving Opportunity to Avail

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