presentation for unicef comms workshop - panama, may 2009

Wednesday, May 6, 2009

presentation byGeorgia PopplewellManaging Director, Global Voices

UNICEF meetingPanamá, May 2009

http://www.globalvoicesonline.org

Why Global Voices?so much content!!

el inglés no es el único idioma representado en Internet

lack of context

credibility—who can we trust?

http://rising.globalvoicesonline.org

http://advocacy.globalvoicesonline.org

http://lingua.globalvoicesonline.org

Leveraging Social Media:the context

image by: droïd

Access

•Internet access

•bandwidth

•level of (computer) literacy

•are the tools you want to use localised (interface available in the language you need)?

•what tools are people already familiar with?

the context

•Internet access

•bandwidth

the context

•Internet access

•bandwidth

the context

•Internet access

•bandwidth

the context

•Internet access

•bandwidth

the context

Leveraging Social Media:implementation

image by: Gary Hayes & Laurel Papworth

make use of familiar toolsWednesday, May 6, 2009

Facebook pros & conswhat works what doesn’t work

lots of users, connected to each other—msgs can

spread quickly

content on site is disorganised; design

changes often

free to use; easy to create a campaign group or page

crowded: lots of competition from other

groups and content

easy for group members to add their own content—photos, video, comments

because it’s easy to join, numbers don’t necessary

indicate actual commitment

group members choose to join, so you have at least one chance to talk with

source: “A Digiactive Guide to Facebook Activism”

http://tinyurl.com/5zdhpe

http://www.digiactive.org

http://tinyurl.com/dd2zxn

Twitter

http://www.twitter.com

mobile phones images by: kiwanja.net

http://www.mobileactive.orgWednesday, May 6, 2009

http://www.frontlinesms.com/

mapping

http://maps.google.com

http://swineflu.ushahidi.com

http://votereport.in/Wednesday, May 6, 2009

http://www.gardenregistry.org

http://www.unortkataster.de/

Multimedia

http://www.youtube.com

http://www.flickr.com/photos/whitehouse/

http://www.broadcastyourpodcast.com/

let other people help with the marketing

http://advocacy.globalvoicesonline.orgWednesday, May 6, 2009

don’t forget the lo-tech tools!Wednesday, May 6, 2009

Georgia PopplewellManaging Director

Global Voices

webwww.globalvoicesonline.org

e-mailgeorgiap@globalvoicesonline.org

twitter:@georgiap

presentation for unicef comms workshop - panama, may 2009

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