presentation module guide

I was asked to pull a well known person out of a hatand produce a business card and letterhead incorporatinga new identity/logo to reflect the individual or their services.

I received Cruella De Vil andwas extremely pleased with mycharacter as I am already familiarwith her.

From my research I began looking for USP’s of Cruella De Vil and Started to think of how I could put them to use.

I didn’t want to make ordinary business cards as I believe adding a unique feature to them would make a more fascinating.

My first idea was to do a dogpoop bag service, as I wanted

to have some fun with my work,and Cruella is known for

her hatred of dogs. My added Feature was a poop bag which clients could keep.

My second idea was toreverse the roles of Cruella

wanting Dalmatians fur and instead supply fur coats

for dogs. My added featurewould be a small piece of fur

to give the card texture.

I like these business cards becausethey are not just your average designs,they have added features which makes them more unique and fun to receive.

What is a letterhead?Letterhead represents the company or organization the letter is from. Below are some classic letterheads I have found from big organizations.

The images and websites above gave me inspiration when it cameto designing my business cards,

letterheads & strap lines.

Logos for both business cards & letterheads.

Strap lines-

‘Because life’s full of crap’‘Made for rich bitches’

I was asked to produce a series of six postcards with a wrap or slip cover. Two aspects of semiotics that are not usually seen or used in the same place were to be explored.

It was explained that the six post cards maybe primarily image-based, but they each hadto contain a small paragraph of typography, That provokes a response as a juxtapositionof semiotics explored.

210mm

150m

m

Postcard- A commercially printed card with space on one side for an address and a postage stamp, used for sending a short message.

After looking at my research and understanding all of the different types of signs I was eager to get started. I

was mainly interested in the signs were we are expected to do certain things at certain times, Such as rising to ones feet when a judge enters a courtroom, to serve as a gesture of respect. I was also interested in looking at road/toilet symbols and what they meant and started to think of ways that I could link them

together.

Soon after I came up with the concept ‘The Standing Human’ and began to explore all of the different times we rise to our

feet to serve different gestures.

• We rise to our feet when a judge enters a courtroom

• Standing is appropriate at certain times in church such as weddings, funerals, holy communions and christenings

• We stand for the national anthem

• We usually stand when making a speech

• It is appropriate to stand up in front of the pop/royalty

• We are expected to patiently stand in queues when waiting for services

• Standing on public transport for the elderly can also be seen as a gesture of respect

These are some drawings and rough work to show my development. I started to think about how I could create my signs in illustrator.

These are my signs I have created in illustrator, each of them represent semioticswere standing is concerned. I created my images in the style of WC signs to connect them with the standing human which gave two aspects of semiotics.

Chivalry Attention Respect

Order

Respect Tradition

I will now design my postcards including these images and

explain a little about what each of them mean.