presentation of my report. strengthsweaknesses diversification of products : 5000 items brand...

SUPPLY AND DISTRIBUTOR OF PASTRY MATERIAL

Presentation of my report

MARKET COMPETITION

Demarle : mould 28

PCB Creation : food colouring

10Mallard

ferriere : stainless steel

2

Debuyer : kitchen 24

Silikomart 8

Deco relief 7

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Competitors

SWOT STRENGTHS WEAKNESSES

Diversification of products : 5000 items

Brand awareness

Complicated to register for import in several countries

DIFFICULTY IN EXPORT DEPARTMENT

A small organization structure

one person who simultaneously performs many other tasks. 

A large distribution network

Support the export team

DAILY WORK : HANDLE EXPORT ORDERS Adaptation

French and English accents Business habits

Difficulties Hard to be organized Negotiation and language problems Organization of transport

Attitudes I acquired To make every effort to the customer is satisfied To anticipate specific demands To solve logistic problems

DEVELOPMENT PROJECTS

Trade fair organization FHA 2014

Research of new distributors for

The launch of new product

Trade fair organization IBIE 2013

TRADE FAIR ORGANIZATION 2014 WORKING PROCESS

1) Book a stand

2) Build the stand

3) Set up a products list

4) Organize transport

5) Book hostel and plane tickets

COSTS OF EXPORT

DIFFICULTIES

To choice the right products in the list

The merlion symbol

To explain the plan of the stand

Display blocks

Shelves

RESEARCH OF NEW DISTRIBUTORS FOR INDONESIA AND BRAZIL

Food DistributorsFood Distribution

Center

WORKING PROCESS

1. DEFINE THE TARGET

Distributors Importers Wholesalers

Products Pastry materials Bakery equipments

2. RESEARCH Exhibitors list

Directory

3. EMAIL TO ATTRACT ATTENTION

Short email ( 4 sentences) Customers’ needs

RESULT IN INDONESIA

FINE FOODS IMPORTER

His answer : Working with a competitor PCB creation

Our response : Could complete your range Inspire new creations for your clients.

His answer : I understand your products might be very complicated to register for import in Indonesia.

Discover the problem :Difficulty to import food products in Indonesia

WHAT I LEARNT

To succeed in business opportunity

My job : Convince the distributor that

the product is adapted to his market

Be able to help and to provide documents required for their markets.

HS CODES

THE LAUNCH OF NEW PRODUCT

With a tip in shape of a pen

Perfect to “write” on a plate and create or sign a decoration

AN UNIQUE SPOON

PROMOTION

Working process : Instructions for use Recipes list

Focuse on the use of the spoon

DIFFICULTY :

Overlook the brand image Deco Spoon

Learn specific vocabulary

TRADE FAIR ORGANIZATION

Working process Research color additives approved for use in human foods

Difficulties Price too higher of the stand (place)

What I learnt Protectionist policy : standards and customs duties

Solutions NRA Chicago : Opportunity to diversify range of products

RESULT

Chance to discover overall export views

Participate in a trade show in Paris

Follow-up trade fairs in Europe

Translate specifications

Advise customers abroad

CONCLUSION

Personnal gain :

Anxious attitude work on that point

Help to integrate the behaviour of the export assistant job

THANK YOU FOR ATTENTION