presentation on berger paints

Given MembersRehana Ali, Piyush More, Santosh Kumar,

Vishal Jain, Priyanka Shukla Madhavi Bajpai, Nitin Barley

Date- - 11-2011

Presentation by Innovator group on Berger Paints

OverviewIt is a public company registered under BSE and NSE both.Established in 17 December 1923.It’s headquarter in Kolkata.It is India’s third largest decorative paint player.Mr. Subir Bose has been the Managing Director since 1994,

under whom Berger's team currently runs. It’s net profit is 148.31 crore ( march 2011).It has 82 stock points and 12000+ paint retailers.

Vision

To endure an environmentally safe and secure future with a commitment from the company and all its employee to practice and implement methods that help reduce the harmful effects on our environment.

MissionTo conserve natural resources and ensure that protection of

the environment remains our top priority. To take up the challenge and develop more advanced products which consistently help reduce the harmful effects on our environment and conserve natural resources. We not only take the responsibility for environmental protection but also make our employees aware and committed to the Cause We respect the needs and social implications of all communities and cultures where our business operates.

Philosophy

Quality policyWe at Berger Paints are committed to provide full satisfaction to our

customers with respect to Quality, Reliability and Delivery and attain Quality Leadership for all products that are offered by us. We shall achieve this goal by:

Establishing a Quality Management System conforming to International Standards.

Institutionalizing a culture of "Getting it Right, First Time."Upgrading our Technology continuously to meet expectations of

customers.Planned and structured Training and Development Programmers for all

employees.Creating an environment which encourages team effort and where each

individual's contribution is recognized and valued.

Market shareIn India, Indian Paint industry's total market size is US$1400

million. The organized sector of the industry is 55%. The 45% unorganized sector has about 2500 units. The big players and their market share-value of the organized sector are

Asian Paints 37%Goodlass Nerolac 15.9%Berger Paints 13.8%ICI 11%Jenson & Nicholson 5.7%Shalimar 4%Others 12%

Awards Genius HR Excellence Award 2011 - Excellence in Best

Training Initiative Category A - 22nd April 2011, KolkataReaders Digest Gold Award for the

most trusted brand – 2008Best Supplier Award for outstanding contribution in Product

Development from OEM customer M/S Whirlpool -2005, Faridabad.

Berger Paints received the 1st rank as fastest growing paint company at Construction World NICMAR Award -2005, Bengaluru

Environment Excellence Award for Howrah Works – by West Bengal Pollution Control Board & Indian Chamber of Commerce – 2001, Kolkata

Landmark projectsCalcutta Club, KolkataTeen Kanya, KolkataCity Centre II, Rajarhat, KolkataCognizant, ChennaiGold Souk Grande, CochinTapmi, ManipalMantri Greens, Bangalore

ProductsInterior wall coatings

Interior Emulsions

Silk

Breathe Easy

Rangoli Easy Clean

Rangoli Super Acrylic Emulsion

Bison Acrylic Emulsion

Designer Finishes

Illusions

Illusions Imagine

Metallica

Marble

Contd… Distempers

Bison Distemper

Jadoo Acrylic Distemper

Exterior Wall Coatings

Exterior Emulsions

WeatherCoat All Guard

WeatherCoat Smooth

WeatherCoat Longlife

WeatherCoat Tile Protektor

Walmasta

Contd… Primer

WeatherCoat Biowash

WeatherCoat Exterior Wall Primer

Berger Metal & Wood Paints

Enamels

Luxol One Coat Gloss Enamel

Luxol Satin Enamel

Luxol High Gloss Enamel

Berger Butterfly GP Enamel

Jadoo Enamel

Contd…Clear Wood

Woodkeeper PU Legend

Premium Wood Coatings from Becker Acroma – Italy

2-Pack (2:1) PU System

3-Pack Polyester Coating