presentation on media role farooq
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Role Of Media In World
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Group Members:
Muhammad Farooq Zia Muhammad Irfan Maqbool Bhutta Ali Masood
Sidra Idrees Humayun Rafiq Bhutta Rana Muhammad Ammar Ayesha Chishti
Muhammad Irfan Ahmad Nida Anbreen Muhammad Waseem
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Table Of Contents I
In t roduct ion Media Types Of Media
Mass Media Why is media fou rth pi l lar ofstate?
Purpose of Media Role Of Media In Modern Wo rld Histo ry Of Media In Pakis tan Media Power
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Table Of Contents II
Media In Pakistan
Impo rtance Of Media In Pakistan
How Did TV Channels Emerged In Pakistan
Western Media And Need For L ocal Media
Miracles Of Electronic Media
Posit ive & Negative Effects Of Media Challenges To Media
The Government Verses Media
Sensat ional ism In The Media
Causes Of Control led Media
Suggest ions What Should Be The Role Of Media In Pakistan?
Conclus ion
References
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What Is Media?
Communication channelsthrough which news
entertainment, education,data, or promotionalmessages are disseminatedis known as media.
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What Is Media?
Media includes every broadcasting andnarrowcasting medium such as
Newspaper
Magazines Television
Radio
Billboards
Direct mail Telephone
Fax and Internet
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Media is a very powerful change agent. What wesee in the television largely influences our beliefsand in turn, this also affects our behavior andhow we turn out as a person
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Why is Media the fourth pillar of state?
Power to make the innocent guilty and to makethe guilty innocent.
Controls the minds of the masses. Informative bridge between governing bodies and
general public.
Helps to form opinions and make judgments
regarding various issues.
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Types of Media
1
Print media lightweight, portable, disposable publications printed
on paper
2
Electronic media media that use electronics or electromechanical
energy for audience
3
New age media electronic communication that involves the use of
computer technology
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EVOLUTIONOF MEDIA
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Pakistan television corporationcame into being under the
ministry of information headed byUbaid ur Rehman with NEC jointventure collaboration
In
AyubkhansEra
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On November 26,
1964 the first officialtelevision station PTVcommenced
transmissionbroadcasts fromLAHORE
In Ayub Khans Era
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Television was brought under theIslamalization campaign, Heavy
censorship was exercised on themedia to safeguard the glory ofIslam.
In Zia
ulHaqs
Era
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In Zia ul HaqsEra
Ban on daily musawaat which was
critical of martial law regime
In response to the ban on the dailymusawaat the Pakistan FederalUnion of Journalists protested andlaunched a campaign of hunger
strike.
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First Private Tv Channel
The first semi government TVnetwork of by the name of
"Peoples Television Network(PTN) later named as STN
In 1990 STN started first ever
private TV channel of Pakistan,Network Television Marketing(NTM)
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In Pervaiz Musharrafs Era
PEMRA is a Country Guide to regulatethe establishment and operation of all
broadcast stations in the country
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According to the Pakistan electronicmedia regulatory authority the number
of private television channels justthree state-run channels in 2000, toapprox. 89 in 2012,
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Purpose OfMedia
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Entertain
Advertis
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Inform
There are three literal purposes ofMedia
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Purpose of Media
Inform: Public does receives a clearer picture of
what is happening in the world
People wants to know the details whetherits an;
Upcoming election
City council action
A war on the other side of the town A house that burns down across town
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Purpose of Media
Entertainment: Sports and entertainment are huge aspects of the media
package
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Purpose of Media
Advertisement: Media has the convincing power
They can convince you to buy;
1. Products & services
2. Ideologies (political advertisement)
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ROLE OF
MEDIA
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All Relevant Information About Occurrences InThe Country And The World
The Great Advantage Of Media Is SpreadingOf News, Knowledge And Information ThroughThe Length And Breadth Of The World
Remotest Of Villages Of The World Get At
Least One Daily Newspaper In Their LocalLanguage
Important Tool Of Information And OpinionMaking
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Negative
Impact Of
Media
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Due to Media, people in foreign countries are constrained to think thatPakistan is full ofill-culturedand fraudulent people.
Responsibility of Media should be to broadcast the right news without
crushing the image of the nation.
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Destructive Media; Sensationalism
Breaking news of Newschannels is incompletewithout sensations
The already frightenednation of the country getseven more frightened when
bomb blasts aresensationalized by showingdead bodies of people andthe dramatic background
music
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Media is nowadays going
against the Islamicteachings.
Open Issues are being
discussed which shouldnot be openly discussed
Media is spreading
Destructive Media; Religious Impression
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Exaggeration means describing ofsomething and making it more than itreally is
Overwhelming negative exaggeration
Glamorizes issues
Flashing news headlines with elementsof negative exaggeration
Big deal made out of small issues
Sikandar Case as an example
Destructive Media; Exaggeration
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Destructive Media; Competition For Rating
Television channels are engaged in arace for ratings
Multiply wordings over issues and
crises. Media these days has become a
commercialized sector eyeing thenews which are hot and good at
selling No interest in the betterment of the
country.
Sole aim of TV channels is to
maximize profits by any means.
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Destructive Media;Westernization
European and Americanculture is slowly engulfing oursociety.
Extensive promotion ofwestern product brands
Effect on local values andtrends
Language changes
Change in meal preferences
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Destructive Media; Effect on Minds OfChildren
Media has harmfullyaffected the minds ofchildren
Children are exposed tothings that they should notnecessarily be exposed toyet
Media sell their own valuesystem to the kids throughactors, cartoon characters,and even musicians who
are puppets in the media's
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Influence Of Powerful Group
Media under the influence of thosewho want to show a one sidedpicture
Malik Riaz conspiracy
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Positive
Effects Of
Media
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Role Of Media In Promoting The Democratic
Traditions
Media is essential to the
health of democracy for
two reasons
Enables the citizens tomake decisions aboutelectoral choices
It performs a checkingfunction
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At the time of elections mediaopenly and in a focused waysupported democracy
News channels played animportant role in increasingvoter turnout e.g. GEO news,
ARY
The voter turnout has almostdoubled in the latest elections.
Role Of Media In Promoting The DemocraticTraditions
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Coverage Of Natural Disaster
Flood Earth Quake
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Medias Role In Social Accountability
The ability of thecitizens, civil society toscrutinize publicinstitutions andgovernments and tohold them to account
Media is developingsocial consciousnessand actions that areessential to develop
and promote social
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Social media serve as a communications platform by
spreading information about protest campaigns and othersocial movements.
Benazir Bhuttos
Assassination
Shahzeb Khan Case
Social Media
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In March 2007President PervezMusharaf suspendedIftikhar MuhammadChaudhry.
Formation of Adliya BachaoTehreek
Suspension of CJ againalong with 60 judges
Resignation of PervezMusharraf
Law ers movement & Ban
Role Of Media In Freeing The Judiciary
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Medias Role In Exposing Corruption
Implication ofInvestigative Journalism
Watchdog function ofmedia by exposing socialinjustice
Several major corruption
cases and scams aredisclosed by journalists.Notable among them are
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Disclosing of several major corruption
cases and scams: The Pakistan Steel Mills Rs.26 billion
scam;
corruption in Pakistans International
Airlines that caused losses of $500million
Hajj corruption case
Corruption in rental power projects
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Conclusion
It has revealed the facts to the people about crimes andsocial issues and also informed the people about theissues outside their country and most importantly, mediahas shown the behavior of other countries to the Pakistan
Besides spreading exaggeration, Pakistani media should
resolve the matters with positive attitude. Media issupposed to be responsible for the present society, trends,norms, values and so on.. Media reflects the society and itis the responsibility of media to expose the country to thewhole world. Its the requirement of time that our mediashould work for the positive and real soft image of
Pakistan. Media should not use negative tools to increasetheir viewership. There are times when they should puttheir personal interests at the back of their mind and showor write things that could be beneficial for the country andplease stop this race of breaking first news just be original.
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