presentation publishing studies m l

Publising Studies march 11, 2008Matt Shaw, Monika Lechner, Remco Bonnet

Innovations crossing fields

Innovations crossing fields

Introduction: The digital revolution and in particular the

internet is fostering change across all fields of publishing. Allowing an evolution into what is possibly an entirely new form of publishing industry, a new manner of interaction between publisher and consumer and new business models to generate revenue from these networked products.

Content

Free User generated Modular Multimedia

Design

Interactive Continuously up-

datable Searchability

The Guardian: http://commentisfree.guardian.co.uk/index.html

Comment is free ... but facts are sacred.”

Sales & marketing

Revenue from advertisers

Symbolic capital Intellectual capital

toward creative commons

Distribution

Disintermediation

Headline, April 16, 2007:

User Generated Content is Top Threat to Media and

Entertainment Industry

Weapon of mass

collaboration

Collaboration instead of competition

Survey december 2007:50% of the enterprises use social media technologies

Cultural Heritage Institutions?

National Archive NL: archiving / publishing stories

Municipal Archive The Hague: (re-)finding metadata

Powerhouse museum: user tagging

UGC Value Chain & CHIExploiting User Generated Content

Content Acquisition (Publisher-CHI)

Consumer

Content Contribution / creation (users=authors)

Content Exploration / Editing / Enrichment

Providing access to Digital Content(Open Source Technologies)

Platform independent publishing :: license? creative commons?

Gain of symbolic value (Consumer = user = author)

reputation Gain of symbolic value

benefits

- satisfied users will lead their social networks to your content (links, tags, tips,..)

• tags in 'the vernacular' increases searchability and access, also multilingual

• - positive branding: new audiences

• - users can help other users

• Contemporary images

• extending collections

• accessing private collections

• updating collections for us (Knowledge of the masses)

• intensifying the public’s concern for the care of public collections

Benefits for CHI

Literary Book Value ChainExploiting Access to Digital Content

Content Acquisition (Publisher)

Distribution Online + E-device B2C

Licensing Fee / Subscription Model

P2P Networking B2C - C2C

Consumer

Subsidary rights sales

Content Creation (Author) Agent

Content Development / Editing

Production and Manufacturing of Digital Content (technology + knowledge)

Creative Commons

Conclusion