prier portfolio

MaryPrier,APRPortfolio

757-477-3476MaryPrier@cox.net

ThisportfolioprovidesasamplingofprojectsIhaveconceivedandsuccessfullyimplementedduringmyMarketingandPublicRelationsCareer.

Ihaveabroad rangeofexperiencewithprint,digital,videoandsocialmedia,aswellasevent-planning.

Ichoseavarietyofprojectstoillustratebothsmall-scaletargetedinitiativesaswellashigh-profile mediaoutreach.

WebsiteDevelopmentAsMarketingManageratSuperiorEquipmentSales,Inc.,oneofmyfirstprojectswascreatingandlaunchinganewwebsiteusingaContentManagementSystemthatallowsmetoupdatethecontent throughanadminsite.ThesiteincludesinteractivefeaturessuchasclassregistrationsandalinktoaneCommerce site. Italsoincludesafocusonouremployees,withabiographyandphotoofeachperson.

DigitalCommunicationsAsMarketingManageratSuperiorEquipmentSales,Icreatedandimplementedthecompany’sfirstemailmarketingprogram.Icollaboratedwiththesalesteamtogathercustomeremailaddressestodevelopadatabase. Currently, ouremailmarketingnotonlyhelpstosellproducts,butitalsocreatesasenseofcommunityamongourcustomers.

Ourcustomerswereeagertosubscribewhentheyrealizedwewereofferingone-daysalesspecialstheywouldonlyknowaboutthroughemail.Theynowregularlysignup fortrainingprogramsfromtheemailsandclickoninstructionalproductvideosandrelevantarticles.

Manycustomershavemovedmoreoftheirbusinesstousaftergettingtoknowusthroughemailmarketing.Wehavehadaminimalnumberofopt-outsandouropenratehasremainedconsistentoverthreeyearsevenaswehavegrownthecustomerbase.

MediaRelations:MadeinAmericanHouse

AsStaffVicePresidentofPublicRelationsatTidewaterBuildersAssociation,IpromotedaHomearamabuilder’sconstructionofashowcasehomeusingonlycomponents“MadeinAmerica.”Itwasanopportunity toleverageanationalmovementbeingchampionedbyABCNews.

Havingsecuredsponsorshipsfromseveralsuppliers,Icoordinateda“MadeinAmerica”DayfeaturingtheMontanabuilderwhostartedthemovement,aswellaslocalandnationalelectedofficials.

ThroughtheMontanabuilder, IconnectedwiththeABCproducer togetourbuilderexposureonABCWorldNewsTonight.(IusedaniPadtorecordaninterviewwiththebuilderandemailedittotheproducer,alongwithphotos fromtheevent.)

MediaRelations:MadeinAmericanHouse(Cont.)

Sinceweneededtrafficattheshow,localcoveragewasimportant.Apresskitcontainingtreats“MadeinAmerica”combinedwithoutreacheffortsgarneredcoveragefromallthreelocaltelevisionnetworkaffiliatesandseveralsectionsofthelocalnewspapersaswellmentionsintheirsocialmediaoutreach.

StrategicMarketing:TargetedCampaign

Apartnershipwithabroker,Mid-AtlanticInsuranceServices,allowedustotargettheirexistingcustomers(insuranceagents)withacampaignaimedatgrowingtheirbusinessaswellasBIIA’s.Postcardsandemailblastsfeaturedfacesfamiliartotherecipients.Eachpostcardfocusedonauniquesellingpropositionofthecompany.

BIIAwasasubsidiaryofTidewaterBuildersAssociationthatofferedWorkers’CompensationandGeneralLiabilityCoveragetobusinesses.BIIAturned tomydepartmentforamarketingplanandcreativematerialstogowithit.

TargetedCampaign(Cont.)

Magazines,E-Newsletters,SocialMediaandMore

AsStaffVicePresidentofPublicRelationsatTidewaterBuildersAssociation,Ioversawateamofeditors,writers,designers,aprinterandawebdeveloperchargedwithproductionofmagazinesandotherpublications,socialmedia,onlinecommunications,websitedevelopmentandmore.SomeofoureffortsareoutlinedinthispagefromanAnnualReport.

WritingSampleArticleformembershipmagazinetoincreaseawarenessofadvocacyonbehalfofhomebuildingindustry.

WritingSampleEditorialresponsewrittenforsignatureoftheTBAPresident.

PublicRelations/Collaboration:TheGlobalFriendshipHouse

WhenIwasStaffVicePresidentatTidewaterBuildersAssociation,myteamworkedonpublicrelationsforTheGlobalFriendshipHousetoraisefundsforinternationalstudenthousingatOldDominionUniversity.Itwasoneofdozensofcollaborativepartnershipsthatcombined resourceswithotherorganizationstoyieldgreaterresultsthaneitherofuscouldachieveonourown.

TheHomearama(homeshow)eventsservedasavenue fortheInternationalstudentstogainexposurebyparticipatinginacommunityeventwithculturalactivitiesandentertainmentwhiletheygaveTBAapublicrelationsangletopromote.

BrandingWhenItookoverasMarketingDirectorforBonSecoursHamptonRoads,thesystemhadrecentlymergedthreemajorhealthcareentities,eachwithitsownidentity.Ourteamwaschargedwithbringingalloftheelementsunderonebrand.Thefirstmajorcomponentofthenewbrandidentitywascreatinganewwebsiteforthecombinedsystems.

Inadditiontocompilinginformationfromacrossalloftheaffiliatedfacilities,IwasabletosecureFoundationfundingtoincorporateahealthandwellnesscontentmodule.

Branding(Cont.)OuradvertisingandpublicationsreflectedthespiritualcomponentofaCatholichealthsystem.

AfterdecadesofdelaysandlegalchallengesfromNorthCarolina,theVirginiaBeachWaterSupplyProjectwascomplete.WaterrestrictionscouldendandnewdevelopmentcouldbegininVirginiaBeach.

Asacitypublicrelationsprojectmanager,Iwaschargedwithplanningacampaignaimedatinformingthepublicofthesignificanceofthedevelopmentandcelebratingthesuccessofthosewhohadseenitthrough tofruition.

Thecelebrationbroughtlocal,state,andfederalofficials,aswellasthebusinesscommunityandcivicleaders.

ItalsobroughtextensivemediacoveragefrombroadcaststationsandnewspapersfromasfarasRichmondandRaleigh,NC.

VirginiaBeachPublicWorksstaffhelpedtosecuresupportfromthecompanieswhobuiltthepipelinetofundaspecialnewspapersectionandhostacelebrationeventattheaerationstructureinIsleofWightCounty. Thenewspapersectionincludedamapofthepipeline,ahistoryofitsdevelopmentandinformationaboutitssignificance

PublicAffairs:BroadcastJournalism

Aftertwoyearsasaprintjournalist,IlearnedbroadcastskillsonthejobasaU.S.ArmyBroadcastJournaliststationedattheAmericanForcesKoreaNetwork(AFKN).Ihadafrontseatforeverymajordevelopment,includingtheStateVisitofPresidentRonaldReagan.

Theseexperiencescreatedasolidfoundationofcommunicationsskillsevenaswenowembracethenewworldofdigitalinteractivecommunications.

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