principles of business & marketing b

Principles of Business & Marketing BPrinciples of Marketing Course Review

●●

Principles of Business and Marketing BANNOUNCEMENTS

● Expectations this week:○ Lesson 17 Course Review Quiz (longer than past quizzes)○ Targeting Portfolio Lesson 6 is REQUIRED TO PASS○ Any past due quizzes. Retakes allowed - just webmail ○ Final Exam and ALL past due items by 3/124○ A new class starts 3/15

● Open office hours:Wednesday 8-9 am (Ms. Adame)Thursday 9-10 am (Mr. Velarde)

● LiveLesson: Tuesday 3-4 pm (see your planner)● Final Exam Review: Friday at noon in Ms. Adame’s LL room

Presented Week of Lesson Principles of Business & Marketing B - Quarter 3 Assessment DUE TEMP ZERO DATE

1/11 1 Introduction to Marketing Quiz 1/10 1/18

1/11 2 Strategic Planning None - Dropped N/A N/A

1/11 3 The Planning Process Quiz 1/17 1/18

1/11 4 Analyzing the Business Environment Quiz 1/17 1/18

1/18 5 Market Research and Intelligence Quiz 1/24 1/25

1/18 6 Market Analysis and Strategy You've Been Targeted Portfolio 1/24 1/25

1/25 7 Market Positioning and Differentiation None - Dropped N/A N/A

1/25 8 Consumer Behavior Quiz 1/31 2/1

2/1 9 B2B Marketing Quiz 2/7 2/8

2/1 10 Product Development and Management None - Dropped N/A N/A

2/8 11 Services Marketing Quiz 2/14 2/15

2/8 12 Quality of Services Marketing None - Dropped 2/14 2/15

2/15 13 Integrated Marketing Communication Quiz 2/21 2/22

2/15 14 Pricing None - Dropped 2/21 2/22

2/22 15 Ethics Surrounding Pricing Strategies Quiz 2/28 3/1

2/22 16 Marketing Channels and Supply Chains None - Dropped N/A N/A

3/1 17 Principles of Marketing Course Review Quiz 3/7 3/8

3/1 18 Principles of Marketing FINAL FINAL EXAM 3/12 Class Ends

COURSE TIMELINE

Come to the Final Exam Quiz Review Friday!

Quiz Game Reviews on Website

Lesson 1 - INTRODUCTION TO MARKETING

LESSON 1 NOTES:INTRODUCTION TO MARKETING

Lesson 2 - STRATEGIC PLANNING

LESSON 2 NOTES:STRATEGIC PLANNING

Lesson 3 - The Planning Process

LESSON 3 NOTES:THE PLANNING PROCESS

Lesson 4 - Analyzing the Business Environment

LESSON 4 NOTES:ANALYZING THE BUSINESS ENVIRONMENT

Lesson 5 - Market Research & Intelligence

LESSON 5 NOTES:MARKET RESEARCH & INTELLIGENCE

Lesson 6 - Market Analysis & Strategy

LESSON 6 NOTES:MARKET ANALYSIS & STRATEGY

Lesson 7 - Market Analysis & Differentiation

LESSON 7 NOTES:MARKET ANALYSIS & DIFFERENTIATION

Lesson 8 - Consumer Behavior

LESSON 8 NOTES:CONSUMER BEHAVIOR

Lesson 9 - B2B MARKETING

LESSON 9 NOTES:B2B MARKETING

Lesson 10 - PRODUCT DEVELOPMENT & MANAGEMENT

LESSON 10 NOTES:PRODUCT DEVELOPMENT & MANAGEMENT

Lesson 11 - Services Marketing

LESSON 11 NOTES:SERVICES MARKETING

Lesson 12 - Quality of Services Marketing

LESSON 12 NOTES:QUALITY OF SERVICES MARKETING

Lesson 13 - Integrated Marketing Communications

LESSON 13 NOTES:INTEGRATED MARKETING COMMUNICATIONS

Lesson 14 - Pricing

LESSON 14 NOTES:PRICING

Lesson 15 - Ethics Surrounding Pricing Strategies

LESSON 15 NOTES:ETHICS SURROUNDING PRICING STRATEGIES

Lesson 16 - Marketing Channels & Supply Chains

LESSON 16 NOTES:MARKETING CHANNELS & SUPPLY CHAINS