principles of sticky presentations

Are Your Presentations

Getting HEARD?

The Principles of Sticky Presentations

Rule #10:

VISION trumps all

other senses

Rule #10:

VISION trumps all

other senses

Rule #4: We don’t pay attention to

BORING THINGS

Rule #10:

VISION trumps all

other senses

Rule #9: Stimulate more of the SENSES

Rule #4: We don’t pay attention to

BORING THINGS

Did you know?

Did you know?What we pay attention to is profoundly influenced by our memory. Our previous experiences predict where we will pay attention.

Did you know?What we pay attention to is profoundly influenced by our memory. Our previous experiences predict where we will pay attention.

Those in multi-sensory environments always do better than those in uni-sensory environments. They have more recall with better resolution that lasts longer, evident even 20 years later.

Did you know? We are incredible at remembering pictures. Hear a piece of information, and three days later you'll remember 10% of it. Add a picture and you'll remember 65%.

What we pay attention to is profoundly influenced by our memory. Our previous experiences predict where we will pay attention.

Those in multi-sensory environments always do better than those in uni-sensory environments. They have more recall with better resolution that lasts longer, evident even 20 years later.

Are Your Presentations STICKY?

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s i m p l e

s i m p l e

unexpected

s i m p l e

unexpected

concrete

s i m p l e

unexpected

concrete

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s i m p l e

unexpected

concrete

cred

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em

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on

s i m p l e

unexpected

story

concrete

cred

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on

S T I C K Y P R E S E N T A T I O N S

S T I C K Y P R E S E N T A T I O N S

SIMPLE: Slide Design;

Language Use; Core

Message; Structure &

Organization

S T I C K Y P R E S E N T A T I O N S

SIMPLE: Slide Design;

Language Use; Core

Message; Structure &

Organization

UNEXPECTED: Define expectations and re-define; Use Audience Interaction; Multi-Media; Role Playing to

create intrigue and curiosity

S T I C K Y P R E S E N T A T I O N S

SIMPLE: Slide Design;

Language Use; Core

Message; Structure &

Organization

UNEXPECTED: Define expectations and re-define; Use Audience Interaction; Multi-Media; Role Playing to

create intrigue and curiosity CONCRETE: Appeal to the senses with language and images; Avoid jargon and insider talk; translate abstract concepts into ideas that people connect to

S T I C K Y P R E S E N T A T I O N S

SIMPLE: Slide Design;

Language Use; Core

Message; Structure &

Organization

UNEXPECTED: Define expectations and re-define; Use Audience Interaction; Multi-Media; Role Playing to

create intrigue and curiosity CONCRETE: Appeal to the senses with language and images; Avoid jargon and insider talk; translate abstract concepts into ideas that people connect to

CREDIBLE: Put facts,

figures, and statistics

into context; Make your

credibility multi-layered

S T I C K Y P R E S E N T A T I O N S

SIMPLE: Slide Design;

Language Use; Core

Message; Structure &

Organization

UNEXPECTED: Define expectations and re-define; Use Audience Interaction; Multi-Media; Role Playing to

create intrigue and curiosity CONCRETE: Appeal to the senses with language and images; Avoid jargon and insider talk; translate abstract concepts into ideas that people connect to

CREDIBLE: Put facts,

figures, and statistics

into context; Make your

credibility multi-layered

EMOTIONS: Use

images and

language that tap

into emotions; find

common ground

S T I C K Y P R E S E N T A T I O N S

SIMPLE: Slide Design;

Language Use; Core

Message; Structure &

Organization

UNEXPECTED: Define expectations and re-define; Use Audience Interaction; Multi-Media; Role Playing to

create intrigue and curiosity CONCRETE: Appeal to the senses with language and images; Avoid jargon and insider talk; translate abstract concepts into ideas that people connect to

CREDIBLE: Put facts,

figures, and statistics

into context; Make your

credibility multi-layered

EMOTIONS: Use

images and

language that tap

into emotions; find

common ground

STORY: Create characters who use your product; Create a storyline around issues of concern