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Extreme Makeover Home
Edition – Harrison, PA Episode
October 21, 2011
Viewership 20,000,000
Grata CM2380 from AVD Dolce Vita, York Wallcoverings Wallpaper and Wallcoverings; 717-846-4456;yorkwall.com
Flourish from Walt Disney Signature WD2912, York Wallcoverings Wallpaper and Wallcoverings; 717-846-4456; yorkwall.com
Issue 46
Print Press CoverageVisit us at www.yorkwall.com.
York, Ink.www.facebook.com/YorkWallcoverings
750 Linden Ave.York, PA 17405-5166
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Extreme Makeover Home
Edition, Lewes, Delaware –
Dunning Family
November 18, 2011
Viewership 20,000,000
Blossom Branches AD8148 from Veranda Collection Blossom Branches AD8148 from Veranda Collection
Chloe Floral CF6312 Chloe Floral CF6312
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Better Homes & Gardens
February 2012
Circulation 7,800,000
Continued on next page
Better Homes and Gardens, continued
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A Well Nurtured Life blog
January 30,2012
Readership 3,500
Nurture Your Home – Best Online Sources for Wallpaper
Over the last couple months, I've been
obsessively looking for wallpaper for three
rooms in my house - 2 bathrooms and my
daughter's playroom. If you had told my
20 year-old self I'd be wanting to line my
home with wallpaper in 10 years, I never
would have believed you. But wallpaper is
back in a BIG way and if you are like me,
you don't have time to spend your days
and weekends traipsing around from store
to store looking for the perfect print. I was
ecstatic to discover that there are many
great online resources for wallpaper and
for only a few dollars, you can have
samples sent directly to your home. You'll
definitely be seeing some more wallpaper
here on this blog in 2012, but to start, I'd
like to share several of my favorite sites
with you:
YORk WallpapeR
York Wallcoverings has one of the most
comprehensive catalogs, but its site can be
a little overwhelming with about a
hundred books to look through, each with
about 30 wallpaper options. Instead, use
the handy search tool where you can
choose both primary and secondary colors
and then pick whatever category fits your
design scheme - geometric, floral,
contemporary, etc. The samples I ordered
arrived 3 days later and were all a very
generous size (compared to the rest of the
retailers), making it easy to visualize what
it will look like on your wall. If you find
something you like, you will need to find a
retailer nearby (they don't sell directly to
the customer online), but it is simple to do
by using the Find A Retailer tool on their
website. I would also call around and get a
couple quotes from the people in your
area since prices can vary from retailer to
retailer. Here are a few of my favorites
from York.
Grata Trellis Wallpaper, yorkwall.com. Ogee Wallpaper, yorkwall.com.
Lattice Wallpaper, yorkwall.com.
York Archives Wallpaper, yorkwall.com.
Lattice Sidewall Wallpaper, yorkwall.com.
Scribble Wallpaper, yorkwall.com.
Corset Wallpaper, yorkwall.com.
750 Linden Ave.York, PA 17405-5166
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St. Louis Homes + Lifestyles
January/February 2012
audience 20,000
Nicoletta GM1248 from Contempo
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Texas Home and Living
January/February 2012
Circulation 301,380
Continued on next page
Texas Home and Living, continued
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Continued on next page
Texas Home and Living, continued
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
Continued on next page
Texas Home and Living, continued
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
Nationally Syndicated Article
"Budget-Friendly Kitchen
Re-Do's with Wallpaper"
July 2011 – February 2012
Circulation 2,817,135
Budget-Friendly Kitchen Redo’s With Wallpaper
A kitchen renovation is almost always a
costly and time-consuming undertaking.
The thought of ripping out and replacing
cabinets, countertops and appliances is
enough to stop you in your tracks. But a
kitchen redo doesn’t have to be an
all-or-nothing proposition. Sometimes, the
smallest changes can make the biggest
difference. Take wallpaper, for example.
Nothing enlivens an outdated kitchen
quicker or easier than wallpaper. A bright,
happy pattern like a toss of fruits or
vegetables can play on the past with
kitschy, retro-inspired style. Or you can
modernize with patterns that mimic tile,
stone and metal: a budget-friendly
alternative to the real, more costly
materials for backsplashes. You don’t have
to worry about most stains because most
wallpaper has a protective coating and is
washable, even scrubbable. In fact,
kitchen-friendly wallpapers are much
lower maintenance than paint, which has
about a three-year life span.
Wallpaper isn’t just for kitchen walls
alone. Here are some ideas that can
modernize any kitchen in an
instant:
• With extra wallpaper or coordinating
border, cover lamp shades on hanging
fixtures to create a chic, pulled-together
look
• Wallpaper inset panels on cabinets and
pantry doors
• Paper the back of glass cabinets or open
shelves and turn the display of everyday
china into a work of art
• Tap into your creativity: layer wallpaper
with a coordinating border and
removable wall decals. Or, if there’s a
hard-to-reach angle where wallpaper
won’t work, use a complementary wall
decal to pull the look together
• If your seating in your kitchen faces one
wall, create an art installation by placing
individual peel-and-stick wall decals in
store-bought frames in a pattern on the
wall.
Wallpaper, border and wall decals from Bistro 750 Collection by York Wallcoverings www.yorkwall.com
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
Houston Lifestyles & Homes
august 2011
audience 205,000
Continued on next page
Wallcoverings can change the look of a room in an instant
As the real estate market continues to be
sluggish across the country, homeowners
who might have downsized or up-sized are
choosing instead to stay where they are
and just give their homes a fresh look.
One of the most effective and least
expensive ways to do that is to change the
walls. But, in what way? Paint? Fabric?
Artwork? Wallpaper? Murals? Actually,
today’s wallcoverings can give the illusion
of just about any of those options.
For the past 15 years or so, new home
builders and remodelers have steered clear
of wallpaper — so much so that wallpaper
became almost anathema. But, decorators
have seen that trend turn around in 2011.
The pendulum has swung, and part of the
revival of ornamentation is the re-
emergence of wallpaper. Consumer
behavior patterns, style trends and
economic factors all contribute to
homeowners embracing wallpaper again.
And, with good reason.
New technology allows wallpaper designers
to unleash their creativity with all kinds of
two-dimensional techniques including
glass beads on wallpaper; wallpaper
enhanced with sand, suede, raised inks,
textural damasks, and yes, even flocking.
But, this is not your grandma’s wallpaper.
Flocking is back, but those velvety-textured
coverings come in many different colors
with both simple and ornate patterns.
Manufacturers are pairing them with what
the industry calls the “grounds,” paper
that matches the background upon which
the flocks are laid. You can put “grounds”
on the ceiling and lay the flocked paper on
all four walls or do three walls in the plain
grounds and one with flocking as an
accent wall.
“We all remember the wallpaper growing
up that we learned to hate,” said Paul
Montgomery, owner of Paul Montgomery
Studios, maker of hand-painted
wallcoverings. “But now, there are a lot of
patterns that do enhance an interior.
Wallcoverings can uplift and inspire and
bring a sense of peace and tranquility to a
room.”
Surface View (www.surfaceview.com) and
Murals Your Way (www.muralsyourway.
com) offer the unique option of creating
wall-sized murals from photographs —
your own or those of a professional
photographer from the manufacturer’s
collection. Casart Coverings (www.
casartcoverings.com) makes a removable,
custom, designer wallcovering that can be
changed almost as fast as you switch the
linens on your bed. And each decorative
finish can be custom matched to
Benjamin Moore and Pantone colors.
Removable wallcoverings provide great
value to homeowners and renters.
Like comic book-style beach scenes? What
about a vintage Porsche? These very
images could be the backdrop to a favorite
room in your house. “Wallcoverings are a
cost-effective way to get large-scale art on
your walls,” said Surface View co-owner
Wayne Hemingway. “Technology is
allowing the concept of wallcoverings to be
pushed even further.”
Another new trend is fabric and wallpaper
combos. You can use your choice of
wallpapers and then cover the room’s
chairs in an identical fabric. Some of the
freshest trends in wallcoverings can be a
great component in interior design.
“People are finally moving away from just
a feature wall and are once again
wallpapering two, three and four walls in a
room,” says David Klaus at Graham and
Wallpaper: Floral Trail LS6151 and Lattice LS6132 from Bella Rosa
Houston Lifestyles and Homes, continued
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Brown Wallpaper Company. “Fewer
accent walls and more fully papered rooms
are cropping up in homes and magazine
spreads as of late.”
According to the Wallcovering
Association, wallcovering is a great
impersonator. It can change the visual
appearance of a room in many ways.
Wallcovering helps make the most of a
room’s strong points, while masking its
weaker features. It can be used to draw
attention to a fireplace focal-point wall by
wrapping the fireplace facing with a strong
pattern. A focal-point wall can be created
by using the same strong pattern on any
blank wall. All it takes is a little
imagination.
Wallcoverings can brighten a dark room,
add character to a dull room, warm up a
room with no architectural features, create
a cozy atmosphere, frame the room’s best
features and reveal your personality more
than any other wall treatment. In
addition, wallcoverings feature certain
patterns such as stripes and overall prints
to perform optical illusions that make
rooms that ordinarily look too long, too
boxy or have low ceilings appear more
proportionate.
Walcoverings can also be used to add
value to your home. They cover flaws in
the wall surface that paint can’t. They
protect the wall surface from marks, are
an excellent fast-fix for those selling their
home and offer a wide range of subtle
patterns and colors to neutralize the
interior to fit anyone’s style. Retail studies
show that a tastefully decorated home can
add a 10 to 15 percent increase in property
value.
Wallcoverings are a timeless decorating
product. As new styles emerge,
wallcovering designers capture it, define it
and present it in a variety of color choices.
With its ability to capture any style or
color scheme, wallcoverings help you
express your personality and style —
whether your taste is contemporary,
romantic, country or eclectic.
Here are a few wallpaper trends that you
can expect to see this fall and on into the
new year.
Printable wallpapers –Printable
wallpapers are a perfect hybrid between
dressing a wall with wallpaper and
painting it. The idea of printable
wallpapers is to allow the homeowners to
customize their own wallpapers according
to their taste. If the design trends change
the next year, the wall can change with it.
Tone on tone –A subdued look is one
latest trend, and tone on tone wallpapers
fill that bill. Creating a dramatic statement
with tone on tone papers is very easy.
They are perfectly suited to guest rooms,
entryways, corridors, closed balconies and
staircases.
Metallic –From rich bronzes and sharp
silvers to soft gold, metallic wallpapers are
a fantastic way to add decadence and
instant glamour to a space.
Some companies offer the opportunity to
customers to select a preferred design.
Nature-inspired earthy and green tones —
Nature-inspired earthy and green tones are
set to rule the base color of the wallpapers.
Since these colors are neutral, few colors
clash with them, and the wallpapers can
be easily used in any area of a home.
Old is new in the world of wallcovering
these days. Expect to find some of these
old favorites returning in updated colors
and textures.
Grasscloth — Grasscloths are back and
better than ever. They provide a great
texture and fit with any style from
traditional to contemporary.
Flocks — New flock patterns come in many
different colors with both simple and
ornate patterns and are perfect for accent
walls.
Damasks — Your guests won’t be able to
detect that these “old world” damasks are
laser-printed. They look like the walls were
fauxed 100 years ago.
Textured Vinyl — Vinyls are not just for
commercial use anymore. They can look
like leather, crocodile, basket weave,
grasscloth, silk, linen, sisal and much
more. Scrubbable vinyls are perfect for
high-traffic areas such as bathrooms,
hallways and kitchens.
Botanicals — Cool, subtle botanicals such
as pussy willows, cotton plants, twigs and
branches provide a soft touch for those
who don’t want a bold print. This is a
great place to start if you’re wanting a spa
feel.
Going Bold — Europeans are using a lot of
bold patterns, geometric shapes and bright
colors such as fuchsia, lime green and
purple.
So, if you love wallcoverings, don’t let
anyone talk you out of them. Today’s
wallcovering choices are plentiful,
colorful, functional and a great way to
make a big impact in the home you love.
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
Sources + Design
November 2011
Circulation 22,000
York Wallcoverings has put the kitsch back in kitchens with its slyly humorous Bistro 750 collection. The retro-inspired wallcovering collection includes fanciful fruit, cutlery, kitchen utensils and coffee cup patterns, served up on background hues that range from mustard, salmon and avocado to peppery black. www.yorkwall.com
Market Watch: Wallcoverings
750 Linden Ave.York, PA 17405-5166
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At Home in Arkansas
January/February 2012
Circulation 29,000
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Ottawa Citizen
January 2012
Circulation 200,197
Continued on next page
Home Trends for 2012
Smaller houses? Bigger condos? The death
of chocolate brown kitchen cabinetry and
the triumph of tangy tangerine wallpaper?
We chat up experts near and far for what
to expect on the home front in 2012.
STeaDY aS SHe GOeS, SORT OF
"I know it doesn't make much of a trends
story to say it's status quo, but that's what
it's going to be (this) year," says Scott
Parkes, vice-president of Tamarack Homes
in Ottawa.
From little change in house sizes to the
inexorable upward creep in prices, look for
a continuation of Ottawa's tradition of
stability, he says.
Canada Mortgage and Housing
Corporation calls for a slight drop, about
three per cent, in housing starts this year
compared to 2011 when starts declined
about 11 per cent. Resale rates are also
expected to moderate after the sales streak
of the past two years. Continuing low
interest rates and healthy salaries are
among the factors that will keep Ottawa's
housing market relatively stable this year.
John Herbert, executive director of the
Greater Ottawa Home Builders'
Association (GOHBA), concurs with
CMHC that more than 80 per cent of new
homes will be built outside the Greenbelt
and condos and town houses will continue
to outsell single detached homes, in part
because of affordability.
In fact, CMHC predicts that single
detached construction in 2012 will shrink
to just one-third of overall housing activity,
the lowest level in three decades.
Adds Herbert, "there is some concern that
we may be approaching the point where
we're overbuilding in the condo market.
But I don't think that's going to be
apparent for another couple of years."
CHaNGeS aRe COMING
Greg Graham, regional president of Cardel
Homes and past president of GOHBA,
says lot sizes are shrinking as a result of
escalating development charges and
intensification requirements in Ottawa.
He adds that we can also expect more
condo projects in the suburbs as the city
struggles to limit urban sprawl.
Parkes thinks that, barring a jump in
interest rates, home sizes won't shrink
until 2013 or 2014.
Graham, however, says that while the
optimal size of a single-family home is still
2,200 to 2,400 square feet, builders like
Cardel do offer 1,800-and 1,900-square-foot
models. The problem, he adds, is that
buyers say they can snap up a big
townhome, get almost as much space and
save $70,000.
DeTaIlS, DeTaIlS
Builders, ever conscious of their price
points, will be more conservative this year
when it comes to offering pricey upgrades
A linen weave in apricot, the wall covering is a version of the hot colour of the year according to industry giant Pantone, which says wallpapers and textiles splashed in tangy orange hues add vitality to a room and stay in step with primary colors and neutrals. Photograph by York Wallcoverings
Animal prints and skins stalked fall fashion runways and now, as these big game trophies tantalize the fashion flock from store windows, we are reminded why these perennially stylish looks have never been endangered in the world of wall covering. Photograph by York Wallcoverings
Ottawa Citizen, continued
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like better cabinetry as a standard feature,
says Graham.
Parkes says buyers will continue to expect
hard-surface countertops like granite. The
quality of ceramics is also improving, he
says, and carpeted areas are still shrinking
as builders respond to buyers' demands for
ever-higher quality.
BUIlDING FOR BOOMeRS
Despite the avalanche of aging boomers,
we haven't yet managed to turn their
housing wants into a trend.
Most developers still chant the mantra
"build and they will come," according to
Brian Card, president of Ottawa-based
Corporate Research Group. "Most projects
have a variety of people living in them.
Builders have tried segmentation, but it
doesn't work."
Card says that although condo builders, for
example, are continuing to construct
oodles of 700-to 1,000-square-foot units
with kitchens and master bedrooms that
sizzle with design features, they are not
targeting any specific demographic.
Herbert says building for boomers will
continue to be a niche market pursued
primarily by smaller builders like eQ
Homes, which launched its Legends
project, including adult lifestyle
bungalows, in Kemptville, Ontario's
eQuinelle community last summer.
"The (seniors') market is just not that big
yet and many builders are just too big a
machine to develop niche markets. We will
see more (housing for seniors) but from
small builders."
FeMININe & ReFINeD
The big news for 2012 is that femininity,
refinement and romance are back, says
Suzanne Dimma, editor-in-chief of
Canadian House & Home.
"Scalloped edges on slip covers; big, bold
chintz fabrics; soft pastel colours are in.
For the last few years, we've been getting
back to nature and considering the
environment with trends like weathered
wood. That interest is still there, but now
people want to pair it with some glamour.
People want happiness and joy."
Glamour is showing up in gold cabinet
hardware and kitchen faucets, she says,
while femininity extends to wallpaper with
oversized floral patterns and soft pastel
colours. Metallic inks add refinement to
wallpaper, strong primary colours echo the
1970s, and wild animals like zebras —
already big in men's and women's fashion
— are high on the wall covering hit parade.
The 1970s, which informed much of last
year's trends, are also back in plants,
according to Dimma. To stay au courant,
consider one big plant — a ficus benjamina
maybe (remember them?) — with large, soft
leaves displayed prominently in a striking
basket. Warning: unless watered
judiciously, they'll shed those leaves faster
than a politician abandons campaign
promises.
Dimma also forecasts a surge in classic art
like paintings and sculpture. Hyper-
realistic paintings with large images will be
popular, possibly a spinoff from the
continuing craze for blowups of
homegrown photographs.
COlOUR
Greys, teal blue, deep purples and coral
will be evident in the best-dressed homes
this year, according to Susan V. Phillips, an
Ottawa interior decorator, home staging
consultant and owner of Spotlight on
Décor (spotlightondecor.com). "It's really
very similar to last year," she says.
Paint manufacturer Farrow & Ball says
unexpected combinations will bring a fresh
look to homes. Pairing strong greys with
warm yellows and clean blues, for example,
gives a modern but welcoming look.
Pantone Inc., considered the authority in
matters of fashion, home and beauty
colour, has declared reddish-orange
Tangerine Tango the top colour for 2012.
Tangy and vital, it's apparently a colour to
spur us to action — not a bad thing in a
moribund economy. Designers say it can
be paired with blue-greens and works well
as an accent. It's turning up in everything
from bedspreads to wallpaper.
But trend predictions, warns Phillips in an
email, can be totally out to lunch. Acid
yellow and effervescent turquoise were
among the top colours forecast for 2011,
but while those colours look great in a
magazine spread, "try living with that on
walls day in and day out and I guarantee
your eyes will start to water and your brain
start to fizz."
FaBRICS & MORe
When it comes to fabrics, natural fibres are
what we really want, but synthetic linens,
cottons and wools will win out because of
cost, says Phillips. The raw linen look of
last year is also being replaced by dyed
products, which adds softness and variety
to the palette.
In fabrics, she says to expect textures and
metallic colours including gold, silver and
copper. Coordinating colours in those fun
animal prints and organic designs will also
be big.
And while hardwood still trumps
carpeting, when wood flooring is
combined with simple panelled draperies
rather than pleated, sound-absorbing
window treatments, your home can sound
like an echo chamber. Phillips says rugs,
throws and toss pillows can muffle the
sound.
Southwestern-style rugs are back, often
with matching throw pillows. So, too, are
shag rugs, says Phillips, but in myriad
colours and textures.
"The new ones are gorgeous and deep. You
could lose the cat in them."
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Staten Island Advance
February 1, 2012
Circulation 89,100
Continued on next page
Wallpaper is making a comeback
After years of being ripped down in favor
of neutral paint colors, wallpaper is
making a comeback. Homeowners are
once again turning to wallpaper to add
splashes of color and design interest
throughout their homes.
"Wallpaper has made a comeback in a big
way here on the Island during the past
nine months," said Jo-Anne McDonald, an
interior designer at Shamrock Paints on
Victory Boulevard in Castleton Corners.
"Homeowners want that visual interest...
that extra pop of color."
Gone are the days of thick vinyl wallpaper
with images of dancing vegetables printed
on a bright white background. What's
popular now? Traditional patterns with
copper accents; crystal-studded wallpapers;
shimmering metallics, and wallpapers
made from natural materials such as mica
and grass, and woven cloth materials, Mrs.
McDonald said. Today's wallpapers are
also made with non-toxic inks, soy-based
coatings and eco-friendly fibers that are
washable and UV resistant, she said.
Wallpapers studded with crystals or glitter
accents made from sand and recycled glass
are also attracting the interest of
homeowners looking to give their walls a
facelift, she said.
But perhaps the strongest trend in
wallpaper today is highly tactile,
reach-out-and-touch designs, according to
the experts at York Wallcoverings, the
oldest and largest wallpaper manufacturer
in the United States. The handcrafted
wallpaper is made with an innovative
process using century-old surface presses
and artisan handwork to create
dimensional, sculpted designs.
"What wallpaper does best is add a pattern
and dimension to a wall in a way that
paint can't," said LeRue Brown, director
of marketing for York Wallcoverings. "It
can set a style for a room at a pretty
economical cost, and hide abrasions and
other imperfections in a wall."
Another trend that Mrs. McDonald sees
here on the Island is the popularity of
wallpaper lines from famous interior
designers, like television personality
Candice Olsen, and retro-inspired lines
from the Walt Disney collection, both
made by York Wallcoverings.
Mrs. McDonald gives her expert advice to
customers shopping in Shamrock Paints,
but she also does interior design work
outside of the store for a fee. Here are
some tips she gives customers shopping for
wallpaper.
* Less is always more when decorating
with bold patterns and colors. "People
always want to do too much," she said. "In
a dining room, for example, only paper
Fresh and fun retry kitchen designs, from Three Sisters Studio's Graphic Tableware, are a top pick. (Photo Courtesy of York Wallcoverings)
Jo-Anne McDonald interior designer from Shamrock paints on Victory Blvd discusses trends in wall coverings. (Staten Island Advance/Jan Somma-Hammel)
Staten Island Advance, continued
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
above the chair rail and paint a contrasting
color underneath. To paper the whole
room in the same pattern is just too
much."
* Don't wallpaper a cluttered house. "If it's
a messy, cluttered house, I favor paint. If
the house is neat and uncluttered, I will
recommend wallpaper because the house
can handle it,"
* Avoid wallpapering hallways. "I don't like
to wallpaper hallways, especially ones with
high walls. It's too much. Paint will do just
fine, and save the wallpaper for a room
that needs some visual interest."
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