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PRIVATE BROKERAGE PROGRAMPRIVATE BROKERAGE PROGRAM
Combining a time-honored approach with cutting-edge technology to offer an
elevated level of service, marketing, and attention to detail that the discerning client
deserves. We are that company. This is our vision. We are Robert Paul.
LOCAL OWNERSHIP NATIONAL RECOGNIT ION
In 2009, Robert Kinlin and Paul Grover launched Robert
Paul Properties, a firm uniquely positioned to serve
the luxury market with a high-performance vision of
individualized service, a culture of collaboration and
insightful local knowledge.
In today’s luxury real estate environment, having an
experienced professional at your side, step by step, is
more important than ever. Each agent at Robert Paul is
hand-picked for their experience, their integrity, and their
discretion. Intelligent advice, expert market analysis and a
high-energy work ethic are hallmarks of each agent’s
service mission.
With yearly award-winning performances, strategically
located offices, a singular focus on excellence, and
innovative technology tools, Robert Paul Properties has
enjoyed the number one position in the listing and sale
of properties priced over one million dollars for the
last six years.
ROBERT PAUL PROPERTIESTHE DEFINITIVE LEADER IN LUXURY HOME SALES
ACROSS CAPE COD & THE SOUTH COAST
Robert PaulProperties
Kinlin GroverReal Estate Pine Acres
Realty WilliamRaveis RE
oldCape Sotheby’s
$314,072,685
$145,540,858$118,983,250
$101,162,000 $86,710,000
$350M
$300M
$250M
$200M
$150M
$100M
$50M
CCIAOR MLS; Residential Sales $1M+ by Volume; Barnstable, Bristol & Plymouth Counties
oldCape Sotheby’s
$80,434,999
MARKET TRENDS
The luxury market has evolved over the last eight years
with the affluent search for location, location, location,
transforming into a new desire for condition, price, and
then location. The high-end of the real estate market is
driven by savvy, affluent consumers who are now more
cautious and aware of value in today’s new post-recession
reality. The search for the perfect home has become
a long and rigorous journey. Because of this, wealthy
homebuyers prefer to work with agents who are capable
of cultivating a relationship that builds trust, allows
transparency, and provides a high level of expertise.
0
50
100
150
200
250
300
350
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
$4-5M
$5-7M
$7-10M
$10M+
$1-2M
$2-3M
$3-4M
2007
UN
ITS
PE
R Y
EA
RU
NIT
S P
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AR
2008
$1-2M 320/yr
2009 2010 2011 2012 2013 2014 2015 2016 20170
2
4
6
8
10
12
14
$2-3M 71/yr
$3-4M 18/yr
$4-5M 7/yr
$5-7M 2/yr
$7-10M 2/yr
$10M+ 4/yr
Luxury Sales Analysis 2007-2017Segmented by Price
Luxury Sales Analysis 2007-2017Segmented by Price
Average Sales per Year, by Luxury Segment
The premier platform of marketing services designed for your property includes...
PROFESSIONAL PHOTOGRAPHY & VIDEO MONTAGETo attract today’s discerning buyer, even the most prestigious of homes can benefit from
professional photography and videography services. There is only one chance to make a
first impression and we absorb the expense to assure your home is seen in its best light
right from the beginning, bringing the largest buyer pool available.
PRINT & DIGITAL POSTCARDBy promoting your property both physically and digitally we begin our outreach with a
wide net. Our postcards are heavy on photography and light on text to drive phonecalls
from a demographically chosen audience, while with a simple click the highly-targeted
digital audience will have all of the property’s information at hand for decision making.
THE PRIVATE BROKERAGE PROGRAM
The Private Brokerage Program, continued...
CUSTOM WEBSITE DOMAINAlong with your property’s presence on RobertPaul.com, MLS, and the many supported
web portals, we will set up a unique web domain specifically for your property. This stand
alone domain has the singular purpose of informing interested parties about your property
while capturing valuable lead generating information about visitors.
TAILORED EVENTSUtlilizing our broad industry contacts, we identify area real estate agents working with
luxury buyers in the target market and, if agreed to, host a private event and tour at the
residence where they can learn the most captivating highlights and relay them to
potential buyers they work with.
DIGITAL ADVERTISINGWe have partnered with Luxury Portfolio International® and Adwerx to bring you the latest
online advertising technology utilizing retargeting. The property ads feature the beautiful
look of Luxury Portfolio and stand out when people are browsing online on websites such as
Facebook.com, CNN.com, Forbes.com, ABCNews.com, Salon.com, Weather.com and more.
SOCIAL MEDIA & DIGITAL OUTREACHWe will harness the power of social media to promote your property across several
channels. An announcement will be made available to be shared on your personal account,
on your agent’s account, and across the company’s platforms. With a redirect to your
property’s personal website, we again do our best to expose you to the largest audience.
PRINT & DIGITAL BROCHUREOur fully customizable two-to-four page brochure is both elegant in design and
comprehensive of your property’s finest features. Full of flattering, well-taken photos this
brochure is used for targeted digital mailings and given to interested buyers either before
or after touring the property, to create a link between them and your home.
OVE R 15 PU BL ICAT IONS OVE R T H E BR IDGE
Through significant market, trend and client segmentation,
Robert Paul Properties has identified the most influential
and buyer-rich markets for Cape Cod and Coastal
properties which we refer to as our “over the bridge”
demographic. While the national and international
marketing we maintain is important and holds great cache,
statistically our buyers are regional, and know where
they live and what they will buy. This is why we have an
unmatched marketing campaign targeting key over the
bridge locations through a series of publications reaching
tens of thousands of potential homebuyers.
Our unique outreach is one of many aspects that has
helped make Robert Paul the market leader, bringing
buyers to our website & doorstep on an
ever-increasing basis.
Over The BridgeC A M PA I G N
AFFLUENT MARKET. STRATEGIC MARKET ING .
Our luxury marketing program reaches more than 55 million affluent consumers annually
through hundreds of affiliates around the globe, as well as through our international real
estate partner websites. Leveraging publications targeted at high-net-worth individuals
—the Wall Street Journal, Luxe Interiors + Design, Unique Homes, Ocean Homes, Country
Life International and more—we drive qualified prospects to your property.
UN PR ECEDENTED WORL DWIDE R EACH
Luxury Portfolio International is a unified collection of the
world’s most experienced, visible and highly-regarded
experts in luxury real estate. Founded in 2005 as the
premium division of Leading Real Estate Companies
of the World, Luxury Portfolio exclusively markets a
selection of the network’s extraordinary homes, utilizing a
sophisticated mix of online and offline media to position
properties for maximum exposure to an elite market.
Encompasing more market-leading independent real
estate brands than any network, members are recognized
for their agility and superior competence in both local and
global markets.
TOTAL US PROPERTIESTotal >$1M
Source: Mintel International Website Survey
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14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
GLOBAL R ELAT IONSH IPS
Robert Paul Properties’ international program is a trusted, sought-after resource for today’s
high-net-worth real estate clientele. With more than 100 client introductions made daily
worldwide and the largest share of properties over $1 million, our international affiliate
programs offer an unmatched reach to more than 130,000 sales associates at over 560 leading
brokerage firms across 65 countries. Our strong relationship with Luxury Portfolio International,
Leading Real Estate Companies of the World, and Mayfair International of London enables us
to leverage a global referral program for the benefit of our listings, from a cozy cottage up to
the most extraordinary homes.
OVER 550 FIRMS
4,300 OFFICES
130,000 ASSOCIATES
OVER 70 COUNTRIES
1.1 MILLION TRANSACTIONS
$372 BILLION IN ANNUAL SALES
Our marketing and advertising campaigns focus on the best channels to reach buyers locally
and globally. We have invested heavily in our digital footprint by strategically positioning
ourselves across the web including: our award winning website, leveraged syndication, a
multi-platform social media presence, and strong affiliations and partnerships.
Positioned To Get You Noticed
Avg Monthly Visitor Sessions in 2017
36.2KAgents89
Email MarketingSubscribers
23.8K
# of Registered Userson RobertPaul.com
14.8K
# of Website Listingsare Syndicated to
125+
Organic Google Tra�c to RobertPaul.com
249.4K
RobertPaul.comInternational Tra�c
4.5%
Organic FacebookImpressions Monthly
25K
O�ces9RobertPaul.com
Out-of-State Tra�c
38.3%
# of a�liated real estate firms around the world
500+
PR EM IER DEST INAT ION ROBERTPAUL .COM
Along with an enhanced presence on national search portals, your luxury property will receive
premium positioning on RobertPaul.com, our award winning luxury real estate website. Unlike
any of our competitors, along with a robust MLS search, our guests are guided toward our
exclusive listings where your property will be seen without outside market competition,
ensuring potential buyers see your listing. With exclusive presentation and full MLS search,
there is never a need to leave RobertPaul.com.
#1 Web Returnin the luxury marketplace
Community Advocacy & Support
Part of being a Realtor is an enthusiasm for the cities, towns and villages in which we live and
work. Our passion extends beyond the properties we sell to the people and communities we
represent every day. From agents following their own passions, to company-wide support
for area philanthropies, we understand the importance of giving back. With the founding of
Robert Paul Cares, for each of our agents’ sales, they make a donation that is matched by the
company, and we now have a platform from which to assist the communities that have helped
make us who we are.
Getting away is great, but coming home is even better. Why just visit when you can own.
MID CAPE867 Main St | Osterville508.420.1414
BAYSIDE3256 Main St | Barnstable508.362.1414
OUTER CAPE192 Commercial St | Provincetown508.487.3020
UPPER CAPE279 Main St | Falmouth508.540.9800
DENNIS/YARMOUTH1555 Main St | East Dennis508.619.3766
GREATER BOSTON140 Newbury St | Back Bay617.262.1414
LOWER CAPE499 Main St | Chatham508.945.5553
SOUTH COAST155 Front St | Marion508.748.2400
VACATION RENTALSCape Cod | Coastal MA508.420.1422
www.RobertPaul.comwww.RobertPaul.comwww.RobertPaul.comwww.RobertPaul.com
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