product innovation: it's hard / it's easy

Lighthouse London | hello@wearelighthouse.com

LIGHTHOUSE LONDONwearelighthouse.com

Product InnovationDan Gent / Lighthouse

Hello• I’m Dan• Innovation comes from trying new things• Product can be anything• You’ll enjoy this

Lighthouse London | hello@wearelighthouse.com 3

IT’S EASIER THAN YOU THINK

Life is too short to build something nobody wants”Ash Mauyra

Collect Ideas

Research

Prototype

Wow• No code!• Momentum• More customer-centric

IT’S HARDER THAN YOU THINK

Culture

Steering

Everyone's got a plan until they get hit”Joe Louis, World Heavyweight Champion 1937-49

Failure

Can we…• Incubate• Embrace uncertainty • Allow failure• Keep going!

WHAT NEXT?

Read / ExploreThe Mom Test by Rob Fitzpatrickhttp://momtestbook.com/

Google Ventures Design Sprinthttp://www.gv.com/sprint/

Value Proposition Designhttps://strategyzer.com/books/value-proposition-design

Goodbye• I’ve been Dan• Product innovation is easy• Product innovation is hard• I hope you enjoyed it!

Thank you!

Dan / Lighthouse Londondan@wearelighthouse.com

Slides and links from this talkhttp://wearelighthouse.com/product-innovation-talk/

Ask us anything!http://wearelighthouse.com/ask

Leadership & Management