product management today
Post on 22-May-2015
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Product Management Today
Tried & Tested Methods
What is Product Management
UX Tech
Business Product Management
“The process of creating a product which is feasible, usable & valuable by liaising with other teams in the organization”
Traditional Product Management
Define Design Develop Deploy
• Define product features • Gather business requirements • Analyze capabilities of the team
• Write specs for technical team • Follow development • Deploy product & UAT
New Age Product Management
Define
Design
Develop Deploy
Measure
1
2
3 4
5
Vision
Goals
SWOT
Research
Capability
Cost Timeline
Analyze
User Stories
User Stories
User Stories
User Stories
User Stories
User Stories
What When
How Why
Stories
**User stories are now the most intricate part of product development
User Story to Specs Translation
I want to know what I bought before in
the shop
User account management with previous order details
On the product page I want to know if this
item is shipped to my location
Pin/Zip code look-up for
every product
I do not want to see updates from my Ex but I do not want to
unfriend him
Option to unfollow user or
hide feed
You can’t accommodate all
Most important features
Good to have features
Not so important features
Useless features
Remember a small feature may cost as much as the most important feature
• Prioritize – Create wish list
• Evaluate
• Align
• Create a road map
• Measure
• Optimize
User Experience Design
In today’s world UX is the only difference between successful and not so successful products
Things that doesn’t make a difference to
95% of your consumer
Things that make you stand out
Aligning technology and UX team is one of the
most important task of a product manager
Product Development
Choose what suits you best
Experiment Without Losing Focus
• Only if you try out new thing will you understand what works and what doesn’t
• Use pilot release to understand how users perceive your product • Benchmark your product • Know when to stop experimenting
Learn & Improve
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