product - user experience architecture

Architecting

ProductUser Experience

Case: Smartphone

User Experience for

ProductCase:

Smartphone

www.novel-ebiz.com

Strategic Global User Experience Architecture and Design Series

Definition of a ProductArchitecting User Experience for Product

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013

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2©

An article or substance that is manufactured or refined for users

Product Structure/Design

All product designs are Human-Centered following

Ergonomics

that take care of how humans interact with products

Architecting User Experience for Product

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 3©

Product Experience: Human Factors

• Happiness/Joy • Satisfaction/Contentment • Anger/Irritation • Disappointment/ Dissatisfaction

Source: International Journal of Design

Architecting User Experience for Product

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 4©

Product Usage: Human Factors

• Motive• Context• Interaction

Architecting User Experience for Product

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 2©

User Motive drives Context for InteractionSource: International Journal of Design

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 6©

Understanding User Context

Human/Product Relationship -

Architecting User Experience for Product

5 User Experience factors…

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 7©

When, how and why a product fits into user’s workflow

Understanding User ContextArchitecting User Experience for Product

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 8©

1. User’s Workflow

Understanding User ContextArchitecting User Experience for Product

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 9©

What are user expectations from the

product

2. User’s Goals

Understanding User ContextArchitecting User Experience for Product

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 10©

What users need to know to use the product

3. User’s Domainknowledge

4. User’s tasks What tasks users

needto perform to use the

product

Understanding User ContextArchitecting User Experience for Product

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 11©

5. User’s mental model Product perceptions,

expectations and user’s what if/wish list

Understanding User ContextArchitecting User Experience for Product

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 12©

- A Methodology ModelDiscovering User ContextArchitecting User

Experience for Product

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 13©

Discovery of user’s “What if/Wish List” drives ease of use and product innovations

User Experience: SmartphoneArchitecting User Experience for Product

Architecture

Smartphone user experience is context driven – use cases and scenarios…

Note: A Smartphone is categorized as a product for mobility combining hardware and software integrated user experience that keeps user connected with information needs.

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 14©

Architecting User Experience for Product

Architecture

User Context and Use Cases

Creating Human Factors Metrics and Use-case Logic

Smartphone

Smartphone Human Factors: User Context

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 15©

Expert User

User Actions

New User

User Actions

Goal

Striking a balance between User Groups

User Context and User FlowArchitecting User Experience for Product

Smartphone

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 16©

Architecting User Experience for Product Persona Driven Drill-down

Smartphone – A Use Case Scenario

Desired Experience

Persona - Expert

Smartphone Logic

Persona - New

ActivateApplication

Display Application

Helpline

System Response User Actions

Activate App.

GetFriends

ActivateApplication

DisplayList

Rules..Link to

Application

ContactFriends for help

StoredData

Link to Helpline

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 17©

Author: Sushmita Dutt, Presentation dated: June 10, 2013

Architecture

Architecting User Experience for Product Understanding the Product

Smartphone – Driven by generations of handheld

Factors driving product innovation Useful

Usable

Desirable

First Handheld

Smartphone

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 18©

HandheldUser Experience

The hold

NaturalScenarios Movement

Ease of Use

Delivering

Two FingersThumbs

HumanMechanical effort

Natural process

Motion

Swipe Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 19©

Architecting User Experience for Product Understanding Ease of Use

Smartphone – User Experience Scenarios

HandheldUser Experience

Interface

OSScenarios

Guidelines

Operating System

Touch Swipe TapNavigation

Single ScreenApplication Structure

Single focus activity

Space

Data Views

Rules Custom Design

Scroll Expand

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 20©

Architecting User Experience for Product Understanding The Medium

Smartphone – User Experience Scenarios

Architecture

User Experience

ConstraintsArchitecture

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 21©

Architecting User Experience for Product Understanding Constraints

Smartphone – Environment

User Experience Architecture is restricted to Mobile Operating Systems defined guidelines – the most common ones – Android, iOS (free, open source) and Windows Phone (closed source, proprietary)

Architecture

User Experience

ScopesArchitecture

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 © 21

Architecting User Experience for Product Understanding Scopes

Smartphone – Environment

• Deliver consistent user

• Deliver wireframes detailsaround user activities,

experience within defineddesign standards

Deliver Custom ApplicationStructures based oncontent and UI patterns

•

tasks, views, dependencies

Architecture

User Experience

PatternSample

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 © 22

Architecting User Experience for Product Understanding User Patterns

Smartphone – Scopes

Android patterns for gestures:• Tap-and-hold (long press) • One-finger drag • Two-finger tap• Two-finger drag• Two-finger pinch-zoom• Three-finger drag

Architecture

User Experience

PatternSample

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 24©

Architecting User Experience for Product Understanding User Patterns

Smartphone – Scopes

YouTube Pattern:Fixed tabs to display functional areas

Architecture

User Experience

PatternSample

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 25©

Architecting User Experience for Product Understanding User Patterns

Smartphone – Scopes

Music AlbumPattern:Allows selection of a song and then displaysuser optionsover a menu

Architecture

The purpose of User Experience Architecture for Products is to surface communication options for enhanced user-centricity and ease of product use

Author: Sushmita DuttConsultant , User Experience and Information Architecture for

Web, Mobile and Hybrid Technology Platforms sushmitadutt@novel-ebiz.com

Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 26©

Architecting User Experience for Product The need for UX Architecture