professional development day social media tools 11122014

Communicating With Members Through

Learning objectives

The Big Picture of Social Media

Goals

Facebook Tips

Twitter Tips

Pinterest, Instagram & Tumblr

Q&A

EVERYONE IS ONLINE! (okay, 85%)

The Big Picture

Why use social media?That’s where your members are.

The Impact of Gender

The Impact of Age

Age stats of OEA’s Facebook page

Social media goals

TimeExpect to spend between 4 to 14 hours a week managing each social media channel

People

Plan, Measure & Revise

It’s okay to say goodbye.

Some things to consider …

1. Build support & mobilize supporters up the ladder of engagement (move members along a continuum from lack of awareness and care to higher and higher levels of awareness, understanding, and agreement ultimately leading to activism and advocacy)

2. Track engagement, sentiment, and influence

3. Revise content based on what works

Plan, Measure & Revise

Which social media to use???

Which social media to use???

2nd

most visited site in the country behind Google

7th

3rd68th16th

OEA’s time and effort

15th

Use the optimal image size to post to Facebook and Twitter

Tweets that include properly sized photos receive up to 2X more retweets than those with cropped photos.

Facebook: 1200px x 1200px (500px x 500px)

Twitter: 440px x 220px (250px x 500px)

Number #1 tip for all social media

Post images whenever possible.Photos increase engagement on all of your posts (i.e. more likes, shares, retweets, etc.)

Use Free photo editors

Software

Photoscape

GIMP

Picasa

Paint.net (Windows)

Online

Pixlr

PicMonkey

Fotor

Apps

PicsArt

Photo Editor –Axiem Systems

Aviary

1. Photos of members, events, flyers, buttons, signs, etc.

10 ways to add images to posts

2. Make a quote into an image

10 ways to add images to posts

3. Add text to a photo

10 ways to add images to posts

4. Share high-performing content posted by other organizations’.

856 likes765 shares

419 likes470 shares

10 ways to add images to posts

5. Rather than sharing links on Facebook, upload photos with a link in the body of the status updates.

10 ways to add images to posts

6. Create a meme (an Internet meme is an activity, concept,

catchphrase or piece of media. It often takes the form of a funny image that is frequently mimicked with slight variations)

10 ways to add images to posts

7. Relevant humor (esp. if it reinforces message)

10 ways to add images to posts

8. Inspirational messages

10 ways to add images to posts

9. Infographics, charts, statistics

10 ways to add images to posts

10. Get creative!

10 ways to add images to posts

Facebook Tips

It’s all about the newsfeed

Top 5 Facebook Tips

1. Timing is important (75% of the engagement on a post happens in first 5 hours)

Schedule your posts ahead of time through the “Schedule Post” function

Important: Do not use HootSuite (or any third-party app) to post to Facebook.

2. Post at least once on the weekend in the morning or early afternoon

Top 5 Facebook Tips

Top 5 Facebook Tips

3. Ask the right kind of questions

4. Enable “Similar Page Suggestions” in your Admin Panel

Top 5 Facebook Tips

Page Suggestions are the primary source of new fans.

5. Keep it short and sweet

Top 5 Facebook Tips

Posts that are 80 characters or less receive up to 66 percent more engagement

And positive content receives 5X more engagement than negative content.

1. Become an expert news source for your region — tweet & retweet good content

Top 5 Twitter Tips

Important: Don’t feel like you must have a dynamic or casual persona on Twitter. Post facts.

Follow important sources and retweet. The more often you follow, the more often your avatar is visible on Twitter.

You can organize the chaos by using lists.

2. Include a link

Shorten links and use a colon

Top 5 Twitter Tips

3. Don’t use all your characters

Leave room for others to retweet –at least 20 characters

Top 5 Twitter Tips

4. Experiment with posting a tweet or retweet every one or two hours.

Top 5 Twitter Tips

You can use HootSuite to post to Twitter.

5. Using more than two hashtags in a tweet actually decreases the retweet rate.

Top 5 Twitter Tips

Well-formatted, easy to read factual tweets are the most retweeted

Near perfect example

African Americans, women, young people (18-29) and people with some college or higher are the most active Instagram users.

Instagram facts

Engagement is higher on Instagram than any other social network.

Instagram facts

Take screenshots of your most successful photos on Facebook (Pinterest, Google+, etc.) and “regram” them to Instagram.

Upload behind-the-scenes photos and report live from events.

Include a short description and hashtags.

Create 15-second videos and video essays.

Instagram tips

70-83% of Pinterest users are women, and predominantly white, rural or suburban, with at least some college education, 35-54 years old and from households earning more than $50,000.

Pinterest facts

Put images on every page of your website

Add the Pin-It button to your website

Use hashtags

Upload images and then add a link in the description of the pin

Pinterest activity, like Facebook and Twitter peaks around 9 p.m.

Feature offline events

Pinterest tips

Pinterest tips

Tumblr is a blogging platform and social networking channel that allows users to post images, videos, quotes, text and audio to their blog and follow other Tumblr blogs and share their content.

65% Have an income under $50,000.

Tumblr tends to skew toward the urban and educated (48% have some college or higher).

Three categories of blogs may fare better than others: fashion, large websites and publishing/broadcast media.

Tumblr facts

Users are mainly younger (39% of users are under 25 years of age) – show some personality. Peak posting times should coincide with younger people’s schedules (think before school, during lunch, before homework, and in the wee hours of the night).

Keep posts short, consisting of one image, video, quote or piece of text. Tumblr’s features offer the ability to be more visual and less verbose.

Create custom post URLs.

Add tags.

Optimize page titles and meta descriptions.

Tumblr tips

From Education Minnesota, Adapted from U.S. Air Force

Protocol for comments

Do NOT delete all negative comments. This will bring into question your integrity to not only the complainer, but all your followers.

DO block users who abuse the site, and remove offensive comments, ones that are too far off-topic, or just trying to use your site to sell a product or service.

Handling negative comments

Social media, web, blog and email tips:

http://www.pinterest.com/dinicaq/social-

mediawebblog/

Dinica Quesada

quesadad@ohea.org

614-227-3043