prototyping .

is the iterative generation of artifacts intended to answer questions that get you closer to your final solution

is creating a concrete embodiment of a concept which become a way to test your hypotheses

is building to think

prototyping . . .

prototype: what?product

works like

looks like

interacts like

service/experience space story

to gain empathy

to explore

to test

to inspire

understand the design space

build to think

test and refine solutions

inspire with your prototype

prototype: why?

prototype: fail early and often

(risk vs. iteration curve)(cost of failure vs. project time)

prototype: identify a variable

“Like this?”

“Mm, yes like that.”Developed for Gyrus ACMI, ENT Division

prototype: scale resolution

prototype: create experiences

Embrace v 0.0

Embrace v 1.0

prototype: let go

prototype resolution should match the progress of your development

identify the variable

you want to explore

let go of yourprototypes

createexperiences

prototype: how?

1. no-res prototyping 2. lo-res prototyping

prototype now

enact need and solution conceptusing space and design materials

or use the props to create a scene

Picture of set that Liz is building?

In 20 minutes,you’ll have prototypes to test with users.

prototype now

client dinnersfocus groups

usability centers

surveysweb analytics

beta testing

pre-release

test with users

your testing mindset

use your prototypes as a probe to continue to gain empathy for your users

testing not selling

your users are the experts

Change to reflect users once they are decided

test: how?

host/hostess

active observers

assign team roles

test: how?

let the user experience the prototype:set the scene surrounding your prototypegive a short explanation to set contextact like a guide (not a lead)

test: how?

observe the experience: capture what worked, and what didn’t worksee how users use and mis-use your prototypelisten more than you talk to give users a chance to interpret

engage the user:iterate on the fly to communicate learnings

ask specific, open-ended questionsremember: the user is the expert

test: how?

< what we see & hear what we feel the user is feeling >

what new information do you have about how your solution addresses that need?

what new information do you have about needs?

test now

05 min prepare for your users- assign team roles- set up your space-run through a practice round

15 min user testing