prsi int pr conf 2011 day 1 key succsess of understanding stakeholders, conversation measurement by...

Twitter now has 100 million active usersAround the world: people sent out 60 billion tweets in 2011

Is now on 200 countries, with 800 million user. Asian is the 3rd largest facebook user with 192.297.140 user.

YES…they will talk, and brand cannot control the outcome

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Methodology

PublicFeedback

PublicFeedback

Traffic Quantity

Message Quality

Interaction Quality

Interaction Quantity

VOICE

NOISE

Question

Compliment

Complain

Positive Review

Negative Review

Complain

SOME-RC(Social Media

Response Center)

GUERILLA

Social Media Conversation

Monitoring System & Dashboard

Action

Digital PRDigital PR

Image: quotesfactory.com

How To’sHave the passion to really understand your stakeholder

Image: quotesfactory.com

How To’sCooperate with all aspect PR – Marketing – Customer Care

PR to conveys the overall communication to the stakeholders

Marketing to make sure the objective of the campaign is achieved

Customer Care to make sure stakeholders are happy and have high perceived brand image.

How To’sFind and invest on the tools [& team] that can help you

How To’sAnalyze and Mapping them out!

25; 14%

46; 27%43; 25%

59; 34%

admin wallpostadmin commentfans wallpostfans comment

4; 4%

56; 55%

42; 41%

positif

negatif

netral

pertanyaan

*Social Media conversation from body lotion brand

Listen – Learn – Communicate!