ptes social media recap may 2011

Social Media Initiative Status Report

Agenda•YTD Analytics

•Content Strategy and Review of Content

•Power Weekend Content Recap: Pics and Video

•Analytics Post Power Weekend

•What’s Next, Building The Cause

YTD Analytics•Facebook

Post Views

161% More Compared to

Previous 3 Months

Post Feedback

258% More Compared To Previous 3 Months

October 2009 – May 2011

October 2009 – May 2011

YTD Analytics•Facebook

October 2009 – May 2011

March 15 – May 15

Daily Active Users

Previous 3 Months:Avg. High 505

Current:Avg. High 681

YTD Analytics•Facebook

New Likes

• May 15, 2011:

• March 15, 2011: 3586

398511% Increase

To Date

YTD Analytics•Twitter

Tweet Volume and Follower Growth

March 15:

May 15:

528

710

YTD Analytics•YouTube

Views:

Previous 3 Months

Compared To

March 15 – May 15

Content Strategy

•Create More Followers and Active Followers By Developing Entertaining and Engaging Content That Still Educates on Stroke Prevention

Content Strategy

•“Behind The Scenes” video

•“Conversations with Kay webisodes”

•Tyrica and her Mom

•Reinforce Educational Messages, i.e. call 9-1-1, postings about stroke symptoms

Curation

•Curation of relevant articles

•Videos, more posting of video on FB Page, i.e. Phoebe Snow, Nate Dogg, Stroke animated video, etc.

•Photos, New Flickr

Key Insights• Discovered that unsubscribe rate for Facebook spikes when

posting too frequently and with the overuse of self-promoting topics

• Stroke education/prevention topics, photo/video posts, and emotionally compelling updates generate significant spikes in engagement rates

• Most PTES Twitter Followers are online Mondays between 2pm-4pm, and Tweets gain most exposure Mondays Between 2pm-5pm

• Providing incentives to Like the PTES Facebook Page would give a attractive and compelling reason to join, decrease bounce/exit rate, and yield substantial fan base growth and retention

Power Weekend 2011

Power Weekend Recap Video

Power Weekend Analytics

#PowerConcertPTES Tweets

#PowerConcert

YouTube• Power Weekend and Post PW

Views: 603

• Top 5 Videos For PW

1. Most Powerful Voices Winners at Power Awards2. Most Powerful Voices Winners 2

3. Behind The Scenes Planning for Power Awards 2011

4. Chrisette Michele at Power Awards5. Terry Crews at Power Awards

Facebook• Power Weekend

Post Views: 7,201Post Feedback:

51 Likes

• [Most Likes In One Single Day from Oct 2009 – May 2011]

74 Likes And Comments

Building •More Crowdsourcing from loyal

followers

•Generating more viewers, “Conversations with Kay”

•Building a National Marketing Plan-My UD “Foundations of Marketing” Team Project

• PTES No Fried Foods Day

•Custom Landing Page

http://www.flickr.com/photos/62965949@N04/

http://www.youtube.com/powertoendstroke

@Power2EndStroke