public relations in marketing communication

“Public Relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between on organization and its publics.” - Institute of Public

Relations, USA

Thomas Jefferson used the phrase in 1807

Great Indian Peninsular Railway Company Limited carried on publicity in Public Relations campaign in England for promoting tourism in India through mass media and pamphlets.

Public Relations is establishing the relationship among the two groups (organization and public).

Art or Science of developing reciprocal understanding and goodwill.

It analyses the public perception & attitude, identifies the organization’s policy with public interest and then executes the programmes for communication with the public.

Development of rapport, goodwill, understanding and acceptance as the chief end result sought by public relations activities

Promotional Opportunity

Competitive Adverse publicity Controversy,

Catastrophe & Crisis

Press Release Brochures Newsletters Annual Reports Social Media Press kits

Public Relations Society of America (PRSA), the world's largest public relations organization.

More than 21,000 professionals that works to advance the skill set of public relations. PRSA also fosters a national student organization called Public Relations Student Society of America (PRSSA).

Professionals earn an average annual salary of Rs117825- 370951 p.m. (National Salary Data)

Corporate, or in-house communications is generally more profitable, and communications executives can earn salaries in the mid six-figures.