public service broadcasting and the dynamics of “free” …€¦ ·...

FLA 2.0 Networked & Open FLA 2.0 Networked & Open

Public Service Broadcasting and the dynamics of “free” information

Fujitsu Laboratories of America Technology Symposium November 2007paul.gerhardt@archivesforcreativity.com

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Words and pictures

traditional literacy

digital literacy

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Literacy is core to public value

Society and government acknowledge literacy as the source of skills and creativity –central to economic growth

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Public literacy requires a mass market

In the 19th Century, railways and newspapers created a flood of disposable media

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Stimulating user generated content

Audiences responded to this flood by cutting and collecting things to create their own formats

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Entrepreneurs recognised these trends

They created new tools to help people manage their media

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Just as they do today

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“The cinema is a much more momentous invention than printing. Before printing could affect you, you had to learn to read……now, the cinema tells its story to the illiterate as well as to the literate.

That is why the cinema is going to produce effects that all the cheap books in the world could never produce.”

George Bernard Shaw 1914

The moving image offers a new literacy

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thought communication

Language connects us easily

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thought communicationtext

Writing as a barrier

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thought communicationtextemailprintbooks

With its own ecology

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thought communicationtextemailprintbooks publishers

retailerssecond handlibraries

…and distribution system

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thought communicationtextemailprintbooks

From text to rich media

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thought communicationtextemailprintbooksaudio

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thought communication

textemailprintbooksaudiomusic

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thought communication

textemailprintbooksaudiomusicstills

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thought communication

textemailprintbooksaudiomusicstillsmoving image

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thought communication

textemailprintbooksaudiomusicstillsmoving image publishers

archivesbroadcasters

But with new owners and distributors

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The problem of access

There was a time when access to text was privileged and rationed

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This remains true

….for moving images and recorded sound today

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In the world of print, user generated content depends upon access to 500years of the printed word.

In the new world of digital literacy, weneed to open up access to 100 years ofmoving image and recorded sound.

Where is the low hanging fruit?Public service broadcasting.

The challenge

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BBC Archive

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Public broadcasting…

…straddles the boundary between the social economy and the monetary economy

• Who “paid” for it?• Who “owns” it?• Who “curates” it?• Who can distribute it?• Who can deliver it into the heart of mass digital

literacy?

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• new Charter• towards an Open BBC• sound archive: one of world’s largest.

2m items. 300,000 hours• TV archive: major cultural resource.

1.5m items. 600,000 hours• Photo stills. 4m items.• 1000 hours of TV added every month

The case of the BBC

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The Creative Archive proposition

From home, members of the public will be able to:

• search for legally cleared TV and radio content – from extracts to whole programmes

• preview and download • modify and create their own versions• share with others – and with the BBC –

on a non-commercial basis

Free access to selected content for learning, for creativity and for pleasure.

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Headline results of the BBC pilot

• 500,000 downloads • 100,000 registered users• BAFTA for interactive innovation• Commercial sector endorsement• International support• Only two minor breaches of the licence

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Vision: Creative Archive UK

a Creative Archive for the nation, drawing on moving images, stills and sound content from a range of public and commercial sources

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Integrating the social and the monetary

Public Value:home use learning/creative applicationsamateur ugc

Commercial Value:collections brought to the mass market “upgrade path”commercial licensing investment opportunities

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Thank you

paul.gerhardt@archivesforcreativity.com