pus ti block
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PustiBlock
Team Name: Trinity
Team Members
Nasim Ul Haque
Omaer AhmadSabina Khan
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Our product
PustiBlock
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Our Product-PustiBlock
PustiBlock Increases
Body weight gain by 20 percent.
Nutritive value of hard feed by 15 percent. Milk yield of cattle by 26 percent.
Chances of strong and healthy calves birth if
supplied to the pregnant animals.
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Our Product-PustiBlock
PustiBlock Reduces
Calving interval of cow.
Methane gas emission by bovine animals byalmost half.
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Current Products in the Market
International Products
Monensin Based Medicines
Increase the production of propionic acid andprevent bloat
Mootral
Reduces cows' methane emissions by at least 25percent through the use of garlic based extracts.
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Current Products in the Market
National Products
ACI Feed
Sales concentrated in Daulatpur and Manikganj
CP feed
Sales Concentrated in the Rangpur area.
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Target Customers
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Marketing Mix
Product
PustiBlock, is a food supplement that reduces the
feeding cost for cattle farmers, helps bovines to
gain weight and increase milk yield.
About 500gm per day per cow is required.
The product would be available in 20kg packs
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MARKETING MIX
Price
A price of tk. 360 per 20 kg pack or about tk. 18 per
serving per cow.
The retailers will have a profit of 30tk per pack and
Our profit margin will be 30%.
Place
Cattle feed outlets
Mostly concentrated in the Rajshahi Division, specially
in Sirajganj District.
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Marketing Mix: Promotion
Portraying PustiBlock as a product
which is helping the society and
environment as a whole.
Concentrating on the feeling that
by using our product they are not
only helping themselves but are
also serving the community.
Stage 04
Performance
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Marketing Mix: Packaging
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Marketing Mix: Packaging
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Organizational Plan
CEO
MarketingManager
Sales Manager
Field Officers
HR Manager
OfficeAssistant
AccountsManager
AccountsOfficer
ProductionManager
ProcurementOfficers
Production
Officer
Quality ControlOfficer
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Resource Requirement
Capital Need Estimation
Long term capital needsTaka
Land purchase 2,400,000
Building 6,000,000Equipment 300,000
Deep tube well 50,000
Office furniture 300,000
Trade license 1,500
Total Long-term capital need 9,051,500
Total Working Capital Needs(6 months) 11,740,500
Total 20,792,000
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Debt-Equity Ratio
30% Equity(6,237,600 tk) from 3 shareholders
equally
70% loan(14,544,400) from bank with 5years long term loan
1year rest period.
Bank interest 12%
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Financial Feasibility
Scenarios Assumptions IRR (%) NPV (Taka)
Base caseSale growth: 10%
Cost growth: 10%
66 14,893,551
Best case
Sales growth:
10%
Cost growth: 5%
90 28,618,396
Worst caseSales growth: 5%
Cost growth: 10%25.41 3,529,862
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PAYBACK PERIOD
YEAR 0 YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
(9,051,500) 5,581,900 5,313,131 7,788,149 10,755,416 14,705,651
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T
hank You
Question Please
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Appendix
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Nutrition Composition
NutrientsProximate Analysis (In
Percentage)
Crude Protein 23.0
Crude Fiber 6.0
Ash 24.0
Calcium 4.5
Phosphorus 2.0
Zinc 195 ppm
Copper 175 ppm
Iodine Trace
Moisture NMT 13%
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Raw Material Composition
Ingredient
Dry Season
(December to May)
Wet Season
(June to November)
Part Per 100 Kilogram Mixture
Molasses 40 40
Rice Bran 37.3 38.3
Urea 8 6
Cement 9 10
Salt (NaCl) 5 5
Trace Minerals 0.5 0.5
Tricalcium phosphate 0.2 0.2
Zinc sulfate 75 g 75 g
Potassium iodide 50 g 50 g
Copper sulfate 75 g 75 g
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Detailed Marketing Plan-Segmentation
Geographic
Dairy Farmers of the Greater Rajshahi Division
Dairy Farmers of rest of the Bangladesh.
Behavioral
Based on Gender Based on Importance ofDairy Farm
in the Family Income
Maintained by Men Considers as Primary Profession
Maintained by Woman Considers as Secondary Profession
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Detailed Marketing Plan - Demographics
02 Cow
Farm
A family farm
with .4 hector
(ha) of irrigated
land located in
the rural upland.
Keeps two indigenous cows.
Feeding system consists of three to four hours per day of grazing
on communal land and stall feeding with some concentrates.
About 63 percent of milk produced is sold to the local milkmen.
10 Cow
Farm
A farm with 1.5
hectors of
irrigated land (no
land rented).
Keeps Two Indigenous And Two Cross-breed Cows.
The Feed Basis Is Provided By Crop Residues And Fodder.
Delivers 90 Percent OfThe Milk Produced In The Nearest
Collection Point.
25 Cow
Farm
A farm in the
rural area with
1.8 hectors of
irrigated land.
Keeps 25 cross-bred cows.
The feed ration consists of cereal straw, green fodder,
concentrated by-product such as oil seeds wheat bran, molasses
and urea.
Over 97 percent of its milk is sold at the nearest milk collection
point.
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Detailed Marketing Plan - COMPETITIVE STRATEGY (PORTERS FIVE FORCES)
Type ofCompetitive Forces Intensity
Threat of intense segment
rivalry
Low
Threat of new entrants HighThreat of substitute products Moderate
Bargaining power of buyers Low
Bargaining power of suppliers Low
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Detailed Marketing Plan - COMPETITIVE STRATEGY
CAPTURING THE LARGEST POTENTIAL
MARKET
Exert extensive promotional efforts to
create maximum awareness in the target
market and capture as much market
share as possible.
EXPANDINGT
HET
OT
AL MARKET Put in continuous effort to expand our
market. First area of operation will be the
north Bengal but will gradually expand
the market to cover the whole country.
POSITION DEFENSE Positioning based on A strong value that isto substantially increase the milk
production of cows for an affordable
price.
PREEMPTIVE DEFENSE Our low price will act as A preemptivedefense strategy against this host of
competitors. This low price wont allow
them to make significant price cuts
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Income Statement
Year 01 02 03 04 05
Sales Revenue 29,700,000 35,937,000 43,483,770 52,615,326 63,664,588
Expenditure
Raw Material 19277100 23325291 27,672,568 32,877,670 39,115,230
Wage 696000 818400 958,320 1,118,040 1,300,121
Packaging 45000 54450 65,885 79,720 96,461
Electricity 240000 264000 290,400 319,440 351,384
Depreciation of
Eqp
60000 60000 60,000 60,000 60,000
COGS 20318100 24,522,141 29,047,173 34,454,870 40,923,196
GROSS
PROFIT(sales-
cogs)
9381900 11,414,859 14,436,597 18,160,456 22,741,392
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Income StatementYear 01 02 03 04 05
Operating Expense
Salary 1572000 1729200 1,902,120 2,092,332 2,301,565
Ads & Promotion 328000 498000 621,000 911,500 1,029,500
Transportation 1800000 1980000 2,178,000 2,395,800 2,635,380
Office Rent 420000 462000 508,200 559,020 614,922
Utilities 48000 52800 58,080 63,888 70,277
Maintenance 12000 13200 14,520 15,972 17,569
Depreciation Building 240000 240000 240,000 240,000 240,000
Depreciation Tubewell 1999.92 2000 2,000 2,000 2,000
Depreciation Equipment 60000 60000 60,000 60,000 60,000
Depreciation Office Furniture 60000 60000 60,000 60,000
60,000
Total Operating Expense 4541999.9 5,097,200 5,643,920 6,400,512 7,031,213
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Income Statement
Year 01 02 03 04 05
Interest
expense
1746528 1,746,528 1,746,528 1,746,528
Net income
before tax
4839900.1 4571131 7,046,149 10,013,416 13,963,651
Tax(0%) 0 0
-
-
-
Net income
after tax
4839900.1 4571131 7,046,149 10,013,416 13,963,651
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Preparation of Cash Flow and Calculation of IRR and NPV
Year 0 Year 1 Year2 Year3 Year4 Year5
Cash
inflow
Cash
outflo
w
Cash
inflow
Cash
outflo
w
Cash
inflow
Cash
outflo
w
Cash
inflow
Cash
outflo
w
Cash
inflow
Cash
outflo
w
Cash
inflow
Cash
outflo
w
Sales
29,70
0,000
35,93
7,000
43,48
3,770
52,61
5,326
63,66
4,588
Cogs
20,31
8,100
24,52
2,141
29,04
7,173
34,45
4,870
40,92
3,196
Opera
ting
Expen
se
4,542
,000
5,097
,200
5,643
,920
6,400
,512
7,031
,213
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Preparation of Cash Flow and Calculation of IRR and NPV
Year 0 Year 1 Year2 Year3 Year4 Year5
Infl
ow
Outfl
ow
Inflo
w
Outfl
ow
Inflo
w
Outflo
w
Inflo
w
Outfl
ow
Inflo
w
Outfl
ow
Outfl
ow
Outfl
ow
Tax -
Interest - 1,746,528
1,746,528
1,746,52
8
1,746,52
8
Capital
Investm
ent
9,05
1,50
0
Total
-
9,051
,500
29,70
0,000
24,86
0,100
35,93
7,000
31,365
,869
43,4
83,7
70
36,437
,621
52,61
5,326
42,60
1,910
63,66
4,588
49,70
0,937
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Preparation of Cash Flow and Calculation of IRR and NPV
Year 0 Year 1 Year2 Year3 Year4 Year5
Inflo
w
Outfl
ow
Inflo
w
Outfl
ow
Inflo
w
Outfl
ow
Inflo
w
Outfl
ow
Inflo
w
Outfl
ow
Outfl
ow
Outfl
ow
Cash
Flow
(9,0
51,500)
4,83
9,900
4,57
1,131
7,04
6,149
10,0
13,416
13,9
63,651
Add
Back
Dep
362,
000
362,
000
362,
000
362,
000
362,
000
NetCash
Flow
(9,051,500) 5,201,900 4,933,131 7,408,149 10,375,416 14,325,651
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Preparation of Cash Flow and Calculation of IRR and NPV
Net Present Value = 14,893,551 taka,
Internal Rate of Return = 66%
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Balance Sheet
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Asset
Fixed Asset
Land 2,400,000 2,400,000 2,400,000 2,400,000 2,400,000 2,400,000
Building 6,000,000 6,000,000 6,000,000 6,000,000 6,000,000 6,000,000
Acc.
Depreciation
240,000 480,000 720,000 960,000 1,200,000
5,760,000 5,520,000 5,280,000 5,040,000 4,800,000
Equipment 300,000 300,000 300,000 300,000 300,000 300,000
Acc.
Depreciation
- 60,000 120,000 180,000 240,000 300,000
240,000 180,000 120,000 60,000 -
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Balance Sheet
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Furniture 300,000 300,000 300,000 300,000 300,000 300,000
Acc. Dep - 60,000 120,000 180,000 240,000 300,000
240,000 180,000 120,000 60,000 -
Deep Tube
well
50,000 50,000 50,000 50,000 50,000 50,000
Acc. Dep - 2,000 4,000 6,000 8,000 10,000
48,000 46,000 44,000 42,000 40,000
Total Fixed
Asset
8,688,000 14,326,000 13,964,000 13,602,000 13,240,000
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Balance Sheet
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Current
Asset
Cash 11,740,500 5,581,900 5,626,199 8,101,217 11,068,484 15,018,719
Intangible
Asset
1,500 1,500 1,500 1,500 1,500 1,500
Total Asset 20,792,000 29,971,400 35,653,699 37,766,717 40,371,984 43,960,219
Liability
Bank Loan 14,554,400 14,554,400 11,643,520 8,732,640 5,821,760 2,910,880
Total
Liability
14,554,400 14,554,400 11,643,520 8,732,640 5,821,760 2,910,880
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Balance Sheet
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Owner's
Equity
Capital 6,237,600 6,237,600 6,237,600 6,237,600 6,237,600 6,237,600
Retained
Earnings
9,179,400 17,772,579 22,796,477 28,312,624 34,811,739
Total
Owner's
Equity
6,237,600 15,417,000 24,010,179 29,034,077 34,550,224 41,049,339
Total
Liability And
Owner's
Equity
20,792,000 29,971,400 35,653,699 37,766,717 40,371,984 43,960,219
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Sales Revenue
Description unit year 1 year 2 year 3 year 4 year 5
Weight of
PustiBlock per
packet(kg)
kg 20 20 20 20 20
Sales quantity per
month(no. Of
packets)
number
7500 8250 9075 9983 10981
Weight per
month(ton)ton 150 165 182 200 220
Selling price per
packet(wholesale
price)
taka 330 363 399 439 483
Total annual sales
revenue29,700,000 35,937,000 43,483,770 52,615,362 63,664,588
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