quick discussion: role importance and talent availability

N. Robert Johnson LLC

Talent Attraction Role Importance and Talent AvailabilityUnderstanding how a different approach can shape recruitment

marketing strategy and resources

employer branding │ talent communications │ recruitment advertising HR’s ad agency.

Strategic recruitment marketing

is different than traditional

recruitment marketing.

N. Robert Johnson LLC

employer branding │ talent communications │ recruitment advertising

Top-performing recruiting operations

are balancing the tension between

talent availability and role importance.

employer branding │ talent communications │ recruitment advertising

N. Robert Johnson LLC

Success in finding and

hiring top talent

depends on

understanding the

tension between talent

availability and role

importance.

N. Robert Johnson LLC

employer branding │ talent communications │ recruitment advertising

Talent Availability

A measure of what it

takes to find, attract

and engage talent

that adjusts based

on the availability of

talent.

N. Robert Johnson LLC

employer branding │ talent communications │ recruitment advertising

Role Importance

A way to prioritize

recruitment

marketing strategies

and tactics by

addressing the

organization’s talent

needs.

N. Robert Johnson LLC

employer branding │ talent communications │ recruitment advertising

High-performers

set strategy and

tactics based on

the needs of the

organization (role

importance) and

the reality of

available talent.

X Role AX Role C

X Role D

X Role B

N. Robert Johnson LLC

employer branding │ talent communications │ recruitment advertising

X

Low Role Importance/High Level

of Talent Availability• “Leans” to more traditional management of

recruitment marketing strategies and actions

• More transactional, less strategic approach

• Greater emphasis on ensuring right culture fit

(more candidates to filter through)

N. Robert Johnson LLC

employer branding │ talent communications │ recruitment advertising

X

High Important Role/Low

Availability• Requires enhanced candidate targeting

• “Go to talent” strategies and actions

• Strong and compelling employer brand

messaging needed

N. Robert Johnson LLC

employer branding │ talent communications │ recruitment advertising

Role and Talent Availability by Location

Role ImportanceHeadquarters Chicago Durham South Bend

DL #A DL #A DL #A DL #A

Accounting/Finance Analyst 3 X 10 - 20 - 0 - 3

Shop Foreman 4 - 2 X 22 - 5 X 6

Mechanical Engineer 4.5 - 0 X 4 - 6 - 0

Regional Sales Manager 2 X 2 X 8 X 3 X 0

Sales Manager 3.5 - 6 X 6 - 2 - 0

Electrical Engineer 4.5 X 3 - 12 - 6 - 2

DL = Desired Location; #A = Candidates Available

Sample Illustration

N. Robert Johnson LLC

employer branding │ talent communications │ recruitment advertising

The importance of the role, and the number of

open positions per role, helps to shape the

recruitment marketing focus by prioritizing

organizational need and budget allocations.

N. Robert Johnson LLC

employer branding │ talent communications │ recruitment advertising

The way in which you can reach, and influence,

talent is different depending on the availability

of that talent. Thus, talent availability will shape

the strategy and resources needed to reach

them.

N. Robert Johnson LLC

employer branding │ talent communications │ recruitment advertising

N. Robert Johnson LLC

employer branding │ talent communications │ recruitment advertising

Summing Up1) “One size fits all” recruitment marketing strategies are less

effective than a strategic and customized approach.

2) Understanding the balance and tension between role importance

and talent availability is a strategic approach that helps to

prioritize and allocate valuable recruitment marketing resources.

N. Robert Johnson LLC

employer branding │ talent communications │ recruitment advertising

N. Robert Johnson 216.410.5258 nrjohnson01@gmail.com

Q&A