qzedia introduction to the mobile demand side platform

Real Time LocationReal Time LocationDDemandemand SSide ide PPlatformlatform

1-888-717-3097 (North America) www.Qzedia.Com 514 -745-4275 ex. 245

Exploring Opportunities

Confidential – For partner program use only

Amélie Roy, Mathieu Ratié & Lubin Bisson514-745- 4275 ex 245

1-888-717-3097 (North America)

Qzedia: Intro to the Geo Mobile DSP Ecosystem

Exploring opportunities

Confidential – For partner program use only

Location is truly the basis for everything happening in mobile

How do you leverage mobile location?

Technology & MarketingMulti location brands and geo-location

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Exploring Opportunities

Confidential – For partner program use only

You know “Broadcasting”?This is “Placecasting”

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Circulation

Offer Type

Format

Category

Layout

Big Data Processing

Confidential – For partner program use only

Mobile DSP and Geo Location - The Platform

22 Dynamic Elements

Dynamic Creative Publishing

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The Starting Point:

Location-based Mobile Marketing

Confidential – For partner program use only

Ad-Spending Format and Method of Delivery

Mobile Devices:Smartphone, Feature phone, Tablet, e-reader, gamingdevice, mobile-enabled laptop, net book, GPS devices, etc.

Ad-Spending

DIRECTEDto:

Confidential – For partner program use only

Computing Devices:Desktop / Laptop

Ad-Spending Format and Method of Delivery

Mobile Devices:Smartphone, Feature phone, Tablet, e-reader, gamingdevice, mobile-enabled laptop, net book, GPS devices, etc.

Ad-Spending

DIRECTEDto:

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Real-Time Dynamic Inventory Acquisition

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Leverage Mobile to Create One Truly Cross-device Platform

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DSP “Demand Side Platform”

Enter budget, time and maximum CPM Bid

Upload Creative or Paste in Ad Tag

Select targeting options

View spend, impressions and performance

Track clicks and conversions

Download and analyze your reports

Select Apps and Mobile Websites

Adjust CPM Bids

Repeat!

Confidential – For partner program use only

+ Multiple Geo-codingSources

You know Broadcasting; this is Placecasting

Multiple Sources of Mobile Inventory

Targeted dynamic ads delivered across multiple digital platforms

Psychographic Layerlifestyle categories | media usage |

brand affinities | purchasing patterns

Place-based Audience ProfileWhat kind of audience is in this place?

Demographic LayerHH income | HH size | age | gender | education | ethnicity | employment

Geography + Time Layerneighborhoods | points of interest | weather

| local businesses | events calendars

Publisher and User PassesLocation Data

Postal code | address | lat-long etc

How we find your Place-Based audience

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ProximityProximity

MunicipalMunicipal

InternationalInternational NeighbourhoodNeighbourhood

NationalNational

Point of salePoint of sale

BuildingBuilding

RegionalRegional

As broad as an entire country, as fine as a building

Confidential – For partner program use only

Confidential – For partner program use only

Qzedia for Local Media

Amélie Roy Mathieu Ratié Lubin Bissonamelie.roy@qzedia.biz mathieu.ratie@qzedia.biz bisson@qzedia.biz

Amélie Roy, Mathieu Ratié & Lubin Bisson514-745- 4275 ex 245

1-888-717-3097 (North America)

The color coding here: Red for publishers, Blue for advertisers and buyers and Purple for companies that sit between them – maybe we can call them "aggregators."

The ecosystem according to Éric Picard @ericpicard

Confidential – For partner program use only

Confidential – For partner program use only

Qzedia: Distinctly mobileLocation Insight Services have a simple premise: by leveraging the aggregated and anonymised data asset derived from connected consumers’ mobile location data, Telco operators can identify patterns in location activity over time.

This not only enables a much deeper understanding of the consumer in terms of behaviour and motivation, but also builds a clearer picture of the visitor profile of the location itself.