racing like you've never seen

Racing like you´ve never seen

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With full FIA approval,

Superleague Formula is a unique, innovative way of engaging

and entertaining motorsport fans around the world.

SF VIP EXPERIENCE

WELCOMETO THE GRID

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Much more than a VIP lounge; the SF Club is a fl agship for your brand, a meeting point for celebrities and personalities and a place where commercial and partnership agreements are signed every year.

SUPERLEAGUE FORMULA

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RACING LIKE YOU´VE NEVER SEEN

The world’s most entertaining motor racing experience and a new, unique way of engaging motorsport fans on a global scale.

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SHOW TIME PRODUCEDBY INDUSTRY LEADERS

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Produced by Endemol, SF´stelevision package is unrivalledin motorsport thanks to a uniquequalifying and race format.

TAKING SF TOTHE STREETS

UP CLOSE IN AN URBAN SETTING

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Street shows not only provide your city with a unique event but also money - can’t - buy national andinternational promotion.

SF BY NUMBERS

THE FIGURES THAT COUNT

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The key numbers that make Superleague Formula ‘racing like you’ve never seen’.

SuperleagueFormula

Racing like you’ve never seen

Superleague Formula is the world’s most entertaining motor racing experience

and a new, unique way of engaging motorsport fans on a global scale.

• 20 identical V12, 750bhp single-seater race cars representing some of the world’s most iconic football clubs.

• 20 professional, talented racing drivers competing for more than e 5.000.000 in prize money.• 12 action-packed race weekends held at prestigious circuits across four

continents.• A radical race format comprising two 40 minute feature races and a fi ve-lap

‘dash-for-cash’ Super Final.• Unrivalled TV entertainment produced by industry leaders and innovators

Endemol using cutting-edge broadcast technology.• Incredible accessibility both on and off track for fans and corporate partners.

Superleague Formula is truly racing like you’ve never seen!

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Produced and designed by Elan Motorsport Technologies – renowned as the largest manufacturer

of race cars in the world - Superleague Formula’s 20, V12-engined, 750bhp single-seater race cars

are designed to provide spectacle by encouraging close, competitive racing and to challenge some

of the world’s best professional racing drivers.

The car’s bespoke-designed V12 engine provides a noise like no other and excites and astounds

fans in equal measure. Drivers can also deploy a push-to-pass button eight times per race giving

them an extra 50bhp, ensuring multiple overtaking opportunities at every round.

super Cars

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Bodywork: Lightweight carbon fi bre composite with Nomex core (Sidepods/inlet ducts/engine cover/ underbody assembly). Top exit cooling snorkels and louvre panels.

Front Wing: Single element carbon composite front wing mainplane. Full span carbon front fl ap, adjustable for angle. Carbon front wing endplates including footplate and dive plane.

Rear Wing: Single element real lower mainplane integral to rear impact structure. Twin element carbon composite rear upper wing assembly adjustable for angle. Carbon fi bre rear wing endplates.

Underbody: Chassis mounted forward barge board/ vortex generators. Forward underbody with chassis shadow plate/bib and step plane. Rear underbody rear diffuser geometry and extended central boat tail.

Brake Ducts: Front and rear blanking panels with optional brake duct scoops.

Track: 2000 mm

Wheelbase: 2955 mm

Total Length: 4600 mm

Max Height: 950 mm

Front Wing Width: 1400 mm

Rear Wing Width: 1000 mm

Bodywork Width: 1400 mm

Weight Target: 750 kg

Technical specifi cations

David Bowes, CEO, Elan Motorsport Technologies

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“Superleague Formula has created an innovative and world class business model that calls for a

premier single-seater race car.”

Some of the most talented and exciting racing drivers in world motorsport compete for millions of

euros in prize money in Superleague Formula.Driverssuper

Some of the most talented and exciting racing drivers in world motorsport compete for millions of

euros in prize money in Superleague Formula.

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SF Drivers 2008-2010

Sébastien Bourdais

Antonio Pizzonia

Franck Montagny

Narain Karthikeyan

Giorgio Pantano

Robert Doornbos

Davide Rigon

Andreas Zuber

Álvaro Parente

Andy Soucek

Bertrand Baguette

Neel Jani

Esteban Guerrieri

Adrián Vallés

Ben Hanley

Borja García

Yelmer Buurman

Marcos Martínez

Miguel Molina

Tristan Gommendy

Franck Perera

Julien Jousse

Ho-Pin Tung

John Martin

Craig Dolby

Max Wissel

Giacomo Ricci

Enrico Toccacelo

Chris van der Drift

James Walker

Duncan Tappy

Maxi Cortés

Bruno Méndez

Kasper Andersen

Celso Míguez

Nelson Philippe

Jaap van Lagen

Frédéric Vervisch

Jonathan Kennard

Scott Mansell

Paul Meijer

Hywel Lloyd

Nelson Panciatici

Pedro Petiz

Dominik Muermans

Carlo van Dam

Earl Bamber

Tuka Rocha

Alessandro Pier Guidi

Dominik Jackson

Ryan Dalziel

Stamatis Katsimis

Adderly Fong

María de Villota

Ma Qing Hua

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superClubs

Liverpool FC (UK)

AC Milan (Italy)

Flamengo (Brazil)

PSV Eindhoven (Holland)

Tottenham Hotspur (UK)

Olympique Lyonnais (France)

Olympiacos (Greece)

AS Roma (Italy)

Atlético Madrid (Spain)

Beijing Guoan FC (China)

Corinthians (Brazil)

FC Basel 1893 (Switzerland)

FC Porto (Portugal)

Galatasaray SK (Turkey)

Girondins de Bordeaux (France)

RSC Anderlecht (Belgium)

Sporting Clube de Portugal (Portugal)

Sevilla FC (Spain)

Between them, our clubs have won a staggering 264 league titles, 154 domestic cups,

15 European Cup / Champions’ League titles and 37 other major international competitions.

Each football club is ‘in it to win it’ giving Superleague Formula its full support and

backing while growing their image, appeal, brand and fan base through innovative

new ways in different markets across the world.

Each car on the Superleague Formula grid carries

the colours of some of thebiggest and most successful

football clubs on the planet.

Prizessuper

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An unprecedented amount in world motorsport.

In Superleague Formula drivers compete for e 5.000.000 in prize money.

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In each of the season’s 12 rounds a total of €e 280.000 is up for grabs

with the Super Final winner taking home a cheque for €e 100.000.

The prize for winning the overall title is €e 1.000.000 with €e 500.000

for second place and €e 250.000 for third.

In 2010, champion Davide Rigon won €e 1.680.000 in total prize money.

Superleague Formula is unique in giving professional racing drivers the

chance to earn real money based solely on their on-track performance.

Super Final (each round)1st €e 100.000

2nd €e 75.000

3rd €e 50.000

4th €e 30.000

5th €e 15.000

6th €e 10.000

Championship1st €e 1.000.000

2nd €e 500.000

3rd €e 250.000

PRIZE MONEY

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• Qualifying – Group stage followed by head-to-head quarter-fi nal, semi fi nal and Pole Shoot-out knock-out rounds.

• 3 races in 2½ hours of non-stop action.

• Two 40 minute feature events followed by the dash-for-cash fi ve-lap Super Final.

• A fully-reversed grid second race making for spectacular action as the fastest drivers from race 1 start at the back!

• e 280.000 of prize money up for grabs in the Super Final.

Formatsuper

Superleague Formula employs a

race weekend format unique

in worldwide motorsport.

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CircuitssuperFrom long-established venues such as Silverstone and Monza to groundbreaking events at new facilities like Navarra,

Ordos and the Beijing Street Circuit, Superleague Formula’s unique and diverse calendar is one of a kind in world motorsport.

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The 2011 calendar strikes a balance between prestigious, historic racing circuits

and newly-designed tracks each providing a unique challenge that tests our drivers’

skill and courage, pushing them to the limit to create spectacular, exciting racing.

12 rounds in 11 countries across 4 continents on a

combination of purpose-built tracks and street circuits.

With a fourth season just around the corner, Superleague Formula is continuing to put in place

the necessary building blocks which will see it reinforce global presence within one of sport’s most

competitive markets.

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2011 SF CalendarRound Circuit Date

Round 1 Portugal Circuito de Estoril May 28/29

Round 2 Holland Assen June 4/5

Round 3 Spain Navarra July 2/3

Round 4 France Magny-Cours July 9/10

Round 5 Belgium Zolder July 16/17

Round 6 UK Donington Park August 6/7

Round 7 Russia Smolensk September 10/11

Round 8 China TBC September 24/25

Round 9 Brazil Curitiba October 8/9

Round 10 Brazil TBC October 15/16

Round 11 Middle East TBC November 12/13

Round 12 New Zealand TBC November 26/27

Besides the thrilling on-track action, each Superleague Formula weekend is packed

with fan-friendly off-track activities to keep every member of the family entertained.

Weekendssuper

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• Motor shows

• Music concerts

• Karting

• Autograph sessions

• Games

• Video games

• Driving simulators

• Football competitions

(5-a-side, penalty shoot-outs, human tablefootball…)

• Celebrity guest appearances

• Pit lane Walks

Paddock activities:

Superleague Formula – funfor all the family.

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SF VIP Experience

is much more than a VIP lounge. It’s a fl agship for brands,

a meeting point for celebrities and personalities and a place where commercial and

partnership agreements valued in millions of euros are signed every year.

SF Club is alsowhere you’re part of the

Superleague Formula experience. 33

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Feel the rush of adrenaline before, during and after the races with our superb

entertainment and activities around the paddock.

No other championship offers you this level of access to the garages, cars and drivers.

Treat the family to an unforgettable day out thanks to Superleague Formula’s unrivalled

blend of drama, passion and excitement.

Welcome to the Grid

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Feel the passion and witness the incredible, with proximity to the action at SF Club.

A once in a lifetime experience.

Soak up the tense atmosphere on the grid before each race as drivers and teams run

through their fi nal preparations. It doesn’t get any closer than this!

• “Meet & Greet” with drivers before and after the races.

• Soak up the pre-race atmosphere with a guided grid walk.

• Fine cuisine throughout the day at the SF Club.

• Privileged parking.

• Complementary programme as a memento of your day with Superleague Formula.

• Our personal service, overseen by attentive and immaculate staff, guarantees your day with.

Superleague Formula will be remembered as a once-in-a-lifetime experience.

Access all areas

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• “Meet & Greet” with drivers before and after the races.

• Soak up the pre-race atmosphere with a guided grid walk.

• Fine cuisine throughout the day at the SF Club.

• Privileged parking.

• Complementary programme as a memento of your day with Superleague Formula.

• Our personal service, overseen by attentive and immaculate staff, guarantees your day with.

Superleague Formula will be remembered as a once-in-a-lifetime experience.

Experience the unforgettable

What better way to impress guests than to a backdrop of the world’s best drivers doing battle in some of the

sport’s most spectacular racing cars?

Profi t from the lasting impression the SF Club will leave with potential clients and investors by planting

memories that will last long after the chequered fl ag falls.

This is hospitality like you’ve never seen.39

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Entertainment like you’ve never seen

TVsuper

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The world’s most entertaining motor racing experience is supported by an unrivalled TV

package produced by industry leaders Endemol.

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TV

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TV

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TV

Using cutting-edge broadcast technology Endemol has created a unique way of engaging motorsport fans on a global scale.

Superleague Formula promotes overtaking, action and drama to keep

viewers on the edge of their seats.

• 90 minute qualifying show incorporating Group phase, knockouts and Pole Shoot-out.

• 2½-hour race day show featuring two 40 minute races and fi ve-lap dash-for-cash Super Final.

• Stunning viewer-friendly on-screen graphics including telemetry, push-to-pass deployment and much more.

More than 120 territories in Europe, Asia,

Americas, Middle East, Oceania and Africa

receive a live or same-day-delayed broadcast of

each round with TV audiences demonstrating

continual upward growth. All of the season’s 36

races are also streamed live and free-of-charge at

www.superleagueformula.com

TV Coverage

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TV

SF Distribution

Our live world feed is produced to the very highest standards:

• Full SD production in 16:9 including international stereo sound.

• 15 cameras covering the race.

• 3 RF cameras.

• 36 on-board cameras.

• Team radio communication with drivers during live transmission.

• Live commentary link with drivers before and after each race.

• State-of-the-art timekeeping and graphics.

• International satellite distribution and co-ordination.

• English commentary including expert analyst.

• Pit lane reporter.

• Coverage of podium ceremonies.

TV Production

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TV

International Satellite Distribution:

• Sunday 3 Races Live (12h30 to 15h00 local time).

• Weekend VNR.

• Sunday 52 min Highlights (20h30 local time) of the race

weekend (including qualifying sessions).

• Highlights. Available on tape upon request.

• Live Feeds of the Saturday Qualifying Session.

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TV

52 min. highlights show distributed after each race and including:

• Review/preview of the race.

• English voice-over for guide purposes.

• Script in English.

• “End of the season” programme.

26 min. Magazine Shows distributed throughout the season including:

• In depth interviews with the drivers.

• Behind-the-scenes material.

TV Content

taking it to the Streets

Superleague Formula is a spectacular assault on

the senses when our 750bhp single seater race cars

scream through city streets.

A chance to get up close and personal with some of

the world’s most staggering racing cars and drivers

pushing the limits between buildings just inches from

your eyes.

It’s the hair standing on your neck, ring in your ears,

whiff of tyre smoke and electric atmosphere that tells

you this is racing like you’ve never seen.

40.000 fans. 750 brake horsepower. One Super event.

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An opportunity like no other, our street shows offer fans unrivalled access

to the Superstars and cars, sounds and smells of Superleague Formula.

Superleague Formula’s thoroughbred racing cars might have been

conceived for the track, but they’re equally at home, and arguably more

incredible, conjuring up a supreme exhibition of power, tyre smoke and

noise amid a bustling city.

Downtown city slickers

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A distinctive association with this world-renowned motorsport championship helps develop partnerships, relationships and business opportunities with local and multinational investors.

Fans fl ock to witness the spectacle and thrill of single seater racing cars strutting their stuff up close in an urban setting, which stimulates social satisfaction and economic upturn.

An offer they can’t refuse

Superleague Formula’s street shows not only provide a city with a unique event but also money-can’t-buy

national and international promotion.

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This is blink-and-you-will-miss-it, non-stop excitement at its very best.

The car’s the star

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• 21.000.000 TV viewers.

• e 5.110.000 total prize money.

• e 280.000 to be won at each round.

• e 1.000.000 prize for championship winner.

• 320.000 spectators.

• 20 identical V12 single-seater race cars.

• 36 races.

• 12 world-class venues.

• 11 countries.

SF by numbers

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• 4 continents.

• 20 top football clubs.

• 750 brake horse power.

• 120 worldwide television territories.

• 3.3 million website users.

• 8.000 Facebook fans.

• 60.000 live online stream viewers.

• 1.568 printed media features worldwide.

• 12.828 website features.

SF is gaining recognition from the media, fans and drivers, as well as establishing its position within international motor racing.

www.superleagueformula.com

Contact:

commercial@superleagueformula.combroadcast@superleagueformula.comhospitality@superleagueformula.com

Ronda General Mitre, 126 4º floor • 08021 Barcelona - Spain• T: +34 93 368 41 04 • F: +34 93 368 41 11

© 2010 Superleague Formula S.A. All rights reserved