radar omni manual
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Living The Brand OMNI & RADAR
Omni /Radar OMNI & RADAR
Omni and Radar Brand Identity Guidelines
Living The Brand
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This Omni and Radar Corporate Identity Manual contain the rules and guidelines as they relate to the correct visual portrayal of Omni and Radar as Brands. There are guidelines for the official colors, fonts (typefaces), as well as other visual iconography, and how they may be merged into acceptable documents or communications. Please do not use this manual to replicate artwork. Original digital artwork is available from the Omni head office. The logo may not be used if it does not conform to these guidelines. If you have any queries please contact: identity@omni-united.com Please note that these pages were printed on a laser printer and colours are not 100% accurate.
How to use the identity manual
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Living The Brand OMNI & RADAR
Omni /Radar OMNI & RADAR
Omni Brand Guidelines OMNI & RADAR
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Contents
Omni Guidelines
Omni Logo Minimum Logo Size
Single Color Logo Logo with Baseline
Logo Exclusion Zone Omni Colours
Omni Reversed Logo Incorrect Logo Usage
Omni Typeface Endorser Line
Omni Logo with Co-brand Name Card
Letterhead and Envelope
Radar Guidelines
Radar Logo Minimum logo size
Reversed Logo Radar Logo Color Options
Radar Colours Radar Super graphic
Radar Font Radar Exclusion Zone Incorrect Logo Usage
Radar Brand/Dealer Advertisements Product Posters
Brand Banners and Backdrops Signage
Tire Inserts Advertisements for Yellow pages
Trucks
4 4 4 5 6 7 8 9 10 11 11 12 13
16 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
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Omni Logo The Omni corporate signature is our single most important identifier. It is intimately linked with our product and services and will come to embody many emotional aspects as well. The corporate signature comprises of the logo, the logotype and baseline, all which appear in specific proportional arrangements, and spacing and size relationships.
A B C
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Omni Logo with Baseline
wi With
Please use the Omni logo with the baseline as shown above.
The Logo with baseline unit must not be smaller then 35mm width as shown above.
A B C
35mm
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Logo Exclusion zone
wi With
Other logos and/or unsupportive graphics must be placed at a distance from the logo on all sides.
The exclusion zone isolates the Omni logo, ensuring proper recognition and preventing unapproved misrepresentation or association of the Omni brand.
A B C
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Omni Colours wi With
The Omni brand colours are an integral part of the visual identity. The specified colours must be used at all times and applied correctly for visual continuity and branding.
A B C
PMS 485
PROCESS BLACK
100M 100Y
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Omni Reversed Logo
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Incorrect Logo Usage
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Omni Typeface
Helvetica Neue is the corporate font for OMNI. Please use this font for all communication.
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Endorser Line
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Co-Branding Marks
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Name Card
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Letterhead and Envelope
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Radar Logo Guidelines OMNI & RADAR
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Radar Logo
The Radar brand signature is our single most important identifier. It is intimately linked with our product embodies our brand promise The Radar signature comprises of a scripted logotype, elements of which appear in specific proportional arrangements, and spacing and size relationships.
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Radar Logo
The Radar logo must always appear either in white or silver when used in reverse. Please ensure that the contrast of the background and white/silver logo is sufficient to be visible from a distance.
Never compromise on the visibility of the Radar Logo.
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Radar Logo color options
The Radar logo must only appear in Black or Silver (metallic or Matt)
It must never appear in a gradient or in gray to create a faux silver effect.
SILVER (Metallic or Matt)
BLACK
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Radar Colours
Colours of all Radar communication must be within the colours shown above.
1. The background or the most prominent color must be white.
2. Black must be used as the second most prominent color. This could come through the use of the product pictures
3. Silver or gray can be used on text or highlight an area.
4. Red is an accent color. When things get too Black, white and gray add a little Red through the flag, text or blurb.
Process Black 100% Black
Metallic or Matt Silver Pantone 232 Pantone 2424
Red Pantone 485C 100% magenta 100% Yellow
White
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Radar Super Graphic
The Radar SUPERGRAPHIC can appear in the following colors only. BLACK WHITE RED SILVER
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Radar Font
Helvetica Neue is the corporate font for Radar. Please use this font for all communication.
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Logo Exclusion Zone
Other logos and/or unsupportive graphics must be placed at a distance from the logo on all sides.
The exclusion zone isolates the Radar logo, ensuring proper recognition and preventing unapproved misrepresentation or association of the Radar brand.
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Incorrect Logo Usage
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Advertising space devoted to the RADAR offer must be equal to or greater than the space devoted to additional customer offers or competitive brand offers.
RADAR will not support any promotion that misleads the consumer about the offer.
Any customer-specific offer(s) must be qualified as coming from the customer, not RADAR, and this must be apparent in the advertising.
If a dealer advertises the RADAR promotion, they should use the LIVE RADAR -supplied creative assets.
RADAR offers must be encapsulated with borders in print advertising.
Incorrect Donor angle the logo Donor change the position of the dealer logo /name. The headline must always be clearly visible. The Flag and Tire must never overlap the picture
Product Imagery Posters
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Product Imagery Posters
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Banners & Backdrops
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Signage
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Tire Inserts
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Yellow Pages
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Trucks
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