rainy daze branding
Post on 15-Jan-2015
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Brand Positioning for Rainy Daze
Jackie King, Katie Tomaino, Melissa Stivale
Brand Positioning Statement
For women ages 16 to 35, Rainy Daze’s function-meets-fashion rain gear makes it your personal solution to rainy day blues. Tough enough to endure a hurricane, yet stylish enough to make a splash on the runway.
Brand Architecture Core brand values
Spirited Modish Reliable Innovative Expressive Inspired
Brand Territory
-Outerwear/footwear
-Weather resistant gear
Brand Personality
The brand is… Female, social, sassy. A professional, an adventuress.
Brand Properties
Headline: Splash in Fashion
Color scheme: Mature hues of primary colors
Logo Draft
Ripples & Reflections
Reflections & Ripples
Commercial
http://www.youtube.com/watch?v=2_vNvR_IaYM
Cutting Room Floor..
Rainy Daze is the Head Honchos of Ponchos, the Top Sellas of Umbrellas, and the Cool Cats of Hats. We are the rainbow to your rain woes
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