raising money: standing out in the crowd

Post on 05-Dec-2014

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What you need to remember when creating a business venture that requires outside investment

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Standing Out In The Crowd

Foley & Lardner ConferenceSan Francisco, 2013

The PlanConcept to CommercialisationEmbrace, Realise, Plan, Test, Align

Skin & StringsCapitalisation, Motivation

PositioningAngles, USP’s

Lead GenerationEcosystem, Brain, Website

Its a Competition

Its a Competition

Concept to CommercialisationDoes the problem exist?

Concept to Commercialisation

Embrace: The Dynamic Environment

Concept to Commercialisation

Realise: Constraints Quickly

Concept to Commercialisation

Plan: Set Goals, Build Confidence

Concept to Commercialisation

Test: Minimum Viable Product

Hi

Concept to Commercialisation

Align: Everyone & everything!

Skin & StringsCapitalisation: Know what you need

Skin & StringsMotivation: Skin

Skin & StringsPuppets beware

PositioningThere is always a new angle

PositioningFocus on attributes & USP’s

Lead GenerationFrom your ecosystem

Lead GenerationFrom your brain

Lead GenerationFrom your website

SummaryConcept to CommercialisationEmbrace, Realise, Plan, Test, Align

Skin & StringsCapitalisation, Motivation

PositioningAngles, USP’s

Lead GenerationEcosystem, Brain, Website

Standing Out In The Crowd

Foley & Lardner ConferenceSan Francisco, 2013

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