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Samsung Company Timeline and Structure 15/11/2013
Submitted by: Priyanka Pandya (A-30)
INTRODUCTION:
From its inception as a small export business in Taegu, korea,
Samsung has grown to become one of the world`s leadingelectronics
companies, specialising in digital appliances and media, semiconductor, memory, and system integration. Today Samsung`s
innovative and top quality products and processes are world
recognised. This timeline captures the major milestones in
Samsung`s history, showing how company expanded its product lines and reach, grew its revenue and market share, and has
followed its mission of making life better for consumers around the
world.
Present 2000 1997 1994 1990 1980 1970 1938
1938-1969-Samsung`s Beginning
On March 1, 1938, founding chairman Byung-Chull Lee started a business
in Taegu, Korea, with 30,000 won. At the start, his business focused
primarily on trade export, selling dried Korean fish, vegetables, and fruit
to Manchuria and Beijing. In little more than a decade, Samsung—which
means "three stars" in Korean—would have its own flour mills and
confectionery machines, its own manufacturing and sales operations, and
ultimately evolve to become the modern global corporation that still bears
the same name today.
Timeline:
1970 Black-and-white TV (model: P-3202) production started by
Samsung-Sanyo
1969 Samsung-Sanyo Electronics established (renamed Samsung
Electro-Mechanics in March 1975 and merged with Samsung Electronics in March 1977)
1966 Joong-Ang Development established (known today as
Samsung Everland)
1963 DongBang Life Insurance acquired (renamed Samsung Life
Insurance in July 1989)
1958 Ankuk Fire & Marine Insurance acquired (renamed Samsung Fire & Marine Insurance in October 1993)
1954 Cheil Industries Inc. founded
1951 Samsung Moolsan established (now Samsung Corporation)
1938 Samsung founded in Taegu, Korea
Simple structure:
Simple Structure:
As seen from organizational chart, company possess simple structure
initially. Simple structure is not elaborated. It is low in complexity, has
little formalization and has authority centralized in single person. The
simple structure is depicted best as a flat organization, with an operating
core and almost everyone reporting to one person strategic apex where
the decision-making power is centralized.Often employees work in all
parts of the business and don’t just focus on one job creating little if any
departmentalization. In this type of design there are usually no
standardized policies and procedures.
1970-1979-Diversifying in Industries and
Electronics
In the 1970s, Samsung laid the strategic foundations for its future growth
by investing in the heavy, chemical, and petrochemical industries.During
this time, the company also took steps to enhance its competitive position
in the world's textile industry, integrating its manufacturing processes from raw materials to end products. As a result, many new companies
were created, including Samsung Heavy Industries Company in 1974 and
Samsung Shipbuilding and Samsung Precision Company (now Samsung
Techwin) in 1977.Another burst of growth for Samsung came from the burgeoning home electronics business. Samsung Electronics, already a
major manufacturer in the Korean market, began to export its products
for the first time during this period. Samsung also acquired a 50 percent
stake in Korea Semiconductor, further solidifying Samsung Electronics' position as a leader in semiconductor manufacturing.
Timeline:
1979
Began mass production of microwave ovens
1978
4 millionth black-and-white TV (most in the world) produced
1977
Samsung Precision Co. established (now Samsung Techwin) Started export of colour televisions
Samsung Fine Chemicals established
Samsung Construction established
1976
1 millionth black-and-white TV produced
1974
Samsung Heavy Industries incorporated
Samsung Petrochemical established
Began washing machine and refrigerator production
1972
Began production of black-and-white televisions for domestic sale
Structure:
Structure will be simple here also. Only difference is complexity will
slightly increase, has little formalization and has authority centralized in
single person. Span of control will increase as more departments are
added to the company.
1980-1989 Entering the Global Marketplace
Samsung's core technology businesses diversified and expanded globally
during the late 1970s and early 1980s.In 1978, Samsung Semiconductor and Samsung Electronics became separate entities. Samsung Aerospace
Industries (now Samsung Techwin) was launched in February 1987, and
Samsung has been developing its aerospace capabilities with
unprecedented speed ever since. Samsung also entered the systems development business, establishing Samsung Data Systems in 1985 (now
Samsung SDS) as a leader in information technology services, including
systems integration, systems management, consulting, and networking
services. Samsung's increasing focus on technology led to the creation of the company's two research and development (R&D) institutes that
helped expand its reach even further into electronics, semiconductors,
high polymer chemicals, genetic engineering, optical telecommunications,
aerospace, and new fields of technology innovation from nanotechnology
to advanced network architectures. In 1987, Samsung's founding Chairman Byung-Chull Lee passed away after almost 50 years at the helm
of the company. His son, Kun-Hee Lee, succeeded him as the new
Chairman. During this period, Samsung challenged itself to restructure old
businesses and enter new ones with the aim of becoming one of the world's top five electronics companies.
Timeline:
1989
Samsung BP Chemicals founded.
1988 Samsung Semiconductor & Telecommunications Co merged
with Samsung Electronics. Home appliances,
telecommunications, and semiconductors selected as core business lines
1987 Samsung Advanced Institute of Technology opened for R&D
purposes
1986 Developed the world's smallest, lightest 4mm video tape
recorder
1984 First VCRs exported to the US
1983
Began production of personal computers (PCs)
1982 Name changed from Korea Telecommunications Corp. to
Samsung Semiconductor & Telecommunications Co.
1981 First microwave ovens (model: RE-705D) exported (to
Canada)
1980 Began producing air conditioners
Professional Bureaucracy:
Professional Bureaucracy:
Above chart illustrates the configuration for professional bureaucracy. The
power rests with operating core because they have the critical skills that
the organization needs, and they have the autonomy-provided through
decentralization-to apply their expertise. The structure is high in
complexity and there is lots of rules and regulations; however the
formalization is internalized rather than imposed by organization.
1990-1993-Competing in a Changing Tech World
The early 1990s presented tremendous challenges for high-tech businesses.Mergers, coalitions, and buy-outs were common while
competition and consolidation flourished. Companies were pressed to
rethink their technology and services offerings. Business began to flow
across borders between countries and companies. Samsung made the most of these opportunities by refocusing its business strategy to better
respond to market demands.
Timeline:
1993 Samsung Advanced Institute of Technology (SAIT) developed first-ever digital video disk
recorder (DVD-R)Samsung Electronics acquired U.S. firm HMS
1992 Developed mobile phone system
Development of 250MB hard disc drive completed
Development of world's first 64M DRAM completed
Acquired Kukje Securities Co., today known as Samsung Securities Co., Ltd.
10 millionth industrial robot produced
Began manufacturing in China
World's first 64M DRAM completed
1991 Samsung supported installation of Korean Pavilion at the Royal Museum of England
Development of mobile phone handset completed
Divisional Structure:
Divisional Structure:
The power in divisional structure lies with middle management. The
reason is that the divisional structure is actually a set of autonomous; it
allows middle management –the division management-a great deal of
control. A closer look at divisional structure reveals typically that the
divisions represent a set of ―little companies‖. The divisions tend to be
organized into functional groups, with high division of labour, high
formalization, and centralized authority in division managers.
1994-1996-Becoming a Global Force
In the mid-1990s, Samsung revolutionised its business through a
dedication to making world-class products, providing total customer satisfaction, and being a good corporate citizen – all under the vision of
"quality first."During this period, 17 different products—from
semiconductors to computer monitors, TFT-LCD screens to colour picture
tubes—climbed into the ranks of the top-five products for global market share in their respective areas, and 12 others achieved top market
ranking in their areas. Being No.1 also means fulfilling corporate social
obligations, whether the cause is social welfare, environmental
conservation, cultural events, or sports. To that end, Samsung actively participated in sports marketing, and as a result of its intensive efforts, its
then-chairman, Kun-Hee Lee, was selected as a member of the
International Olympic Committee (IOC) in July 1996, greatly enhancing
the company's image as a key contributor to world athletics.
Timeline:
1996 Development of 1G DRAM completed
Developed world's fastest CPU (central processing unit), the
Alpha chip
Began mass production of 64M DRAMs
1995 Samsung Entertainment Group started
Samsung Advanced Institute of Technology developed world's
first real-time MPEG-3 technology
World's first 33" double-screen TV introduced
1994 Samsung Heavy Industries developed first Korean-built electric
car (SEV-III)
Development of world's first 256M DRAM completed
30 millionth microwave oven produced
Samsung Aerospace developed the world's first four-power zoom camera
1997-1999-Advancing the Digital
Frontier
Despite the 1997 financial crisis that affected nearly all Korean businesses, Samsung was one of few companies that continued growing,
thanks to its leadership in digital and network technologies and its steady concentration on electronics, finances and related services.Samsung
responded to the crisis by reducing the number of its affiliated companies
to 45 (according to the Monopoly Regulation and Fair Trade Act),
decreasing personnel by almost 50,000, selling 10 business units and improving the soundness of its financial structure, lowering its 365
percent debt ratio in 1997 to 148 percent by late 1999.
Timeline:
1999 Samsung Aerospace (known today as Samsung Techwin),
Daewoo Heavy Industries, and Hyundai Space and Aircraft
formed a single business entity, Korea Aerospace Industries
First in the world to mass-produce and offer a full line up of
digital TVs
Developed the world's first 3D TFT-LCD Monitor Developed wireless Internet phone (Smartphone), a small,
multi-function phone
1998 Achieved top share of world’s TFT-LCD market
Mass production of world's first digital TV begun Began mass production of the world’s first digital TV
Development of completely flat-screen TV completed
Served as Olympic Partner at Nagano Winter Olympics
World's first 128M SDRAM introduced
Developed world's first 128MB Synchronous DRAM and 128MB Flash memory
1997 Became a Worldwide Olympic Partner (TOP) in the wireless
communications category
Signed contract to become an Olympic Partner in wireless equipment category for Nagano Winter Olympics
Developed world's lightest PCS (105g)
Developed world's largest TFT-LCD (30)
Development of world's first 30" TFT-LCD completed Announced 2nd phase of New Management
Structure:
Structure here is also divisional that is high on complexity, high formalization and decision is centralized with division managers. Here
more divisions like entertainment group.
2000-Present Pioneering the Digital
Age
The digital age has brought revolutionary change – and opportunity – to global business, and Samsung has responded with advanced techno-
logies, competitive products, and constant innovation.At Samsung, we see every challenge as an opportunity and believe we are perfectly
positioned as one of the world's recognized leaders in the digital
technology industry. Our commitment to being the world's best has won
us the No.1 global market share for 13 of our products, including
semiconductors, TFT-LCDs, monitors and CDMA mobile phones. Looking forward, we're making historic advances in research and development of
our overall semiconductor line, including flash memory and non-memory,
custom semiconductors, DRAM and SRAM, as well as producing best-in-
class LCDs, mobile phones, digital appliances, and more.
Timeline:
2010 Samsung Electronics Held the 4th Samsung Young Design
Award in Italy
Samsung Electronics Introduced Samsung Galaxy Tab to U.S.
Market
Samsung Mobile Display developed flexible AMOLED panel with four times clearer WVGA resolution
Samsung Electronics honoured with 37 CES 2011 Innovation
Awards
2009 Opened the ―visual mobile‖ era with its third generation full
touch Haptic AMOLED
Released the world’s first infrared video phone
Became the first in the industry to acquire TCO 3.0
certification for its notebook computers
Announced its ―Green Management‖ strategy
2008 Launched OMNIA phone
Completed establishing TV manufactory in Russia Kaluga
Became the official sponsor of 2010 Guangzhou Asian Game
Developed the world's first 2Gb 50 NANO
2007 Developed the world's first 30nm-class 64Gb NAND Flash™
memory
BlackJack bestowed the Best Smart Phone award at CTIA in
the U.S.
Attained No.1 worldwide market share position for LCD for the sixth year in a row
2006 Developed the worlds' first 50nm 1G DRAM
Unveiled 10M pixel camera phone
Launched "Stealth Vacuum," a vacuum cleaner with the
world's lowest level of noises
Launched the worlds' first Blu-Ray Disc Player
2005 Developed the largest Flexible LCD Panel Ranked 27th in "the World's Most Admired Company" of
Fortune
Became the official sponsor of Chelsea, the renowned English
soccer club
Released the world's first 7 mega pixel camera phone
2004 Developed the world's first 60-nano 8GB NAND Flash memory
chip
Ranked top in mobile phone sales in Russia
Released new PDP TV featuring the highest contrast ratio in the world
2003 Samsung brand value ranked 25th in the world by Interbrand
Ranked 5th on the "Most Admired Electronics Company" list
released by the Fortune MagazineReleased the first HD DVD
combo
2002 Development of the 54"TFT-LCD, the largest digital TV
monitor in the world
Launches PDP-TV, the slimmest in the worldLaunch of colour
mobile phones in which the new concept UFB-LCD is
introduced
2001 Ranked No. 1 of world's Top 100 IT Companies by
BusinessWeek
Unveils 16 Chord Progression Melody Phone
Begins Mass Production of 512Mb Flash Memory Device
2000 Unveils TFT-LCD with Record-breaking Definition Launches PDA phone
Samsung Olympic Games Phone selected as the official mobile
phone of the Sydney 2000 Olympic Games
TV Phone and Watch Phone Make Guinness Book of World Records
Divisional Structure:
Divisional Structure:
Figure shows how divisional structure is utilized at Samsung company.
Each of its major chains-groups headed by CEO –represents a separate
division. As with all division structures, each division is generally
autonomous, with the divisional managers responsible for performance
and holding complete strategic and operating decisions making authority.
This form has central headquarters that provides support services to the
divisions. Divisional managers are free to direct their divisions any way
they see fit as long as it is within the overall guidelines set down by
headquarters. The divisions are organized, with high division of labour,
high performance, and centralized authority in the division managers.
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