ral consumer products limited corporate presentation

One of India’s largest FMCG,

Child care,

Solar, LED &

Mobile

Accessories

Company

About Us • RAL Consumer Products Ltd is one of India’s largest company of FMCG,

Child care, Solar & LED range of products.

• Started in the year 1973.

• Currently we are into 6 categories of different brands:

CATEGORIES BRAND IN COLLABORATION WITH

Portable Energy NIPPO Matsushita (Japan) (¥239 billion revenue)

Personal Grooming GLIDE Schick Energizer Company (USA) ( $1 billion revenue)

Baby & Child Care PURPLE TURTLE,

NUBY

Luv N' Care -Nuby(USA), ( US $ 350 million revenue)

Solar products and Solar solutions

MITVA, MITVA DURON

LED lighting products ZERCON

Accessories for phone devices ZAP

• Mr.Rajendra Prasad Khaitan is the

founder of RAL Consumer Products

Ltd.

• He is also the Jt Managing Director of

NBCL (BSE listed company).

• He has been awarded the 'Electronics

Man of the Year 2002' award from

The Consumer Electronics & TV

Manufacturers Association (CETMA).

• A progressive thinker, industrialist

and an avid social worker, working

with the rural poor for the growth of

the country.

Our Founder

5

• Nidhi Modi is the executive Director

of RAL Consumer Products Ltd

• She did her Bachelors of Science

from Indiana University in 2003.

• She founded the company Manya

Education Private Limited in the

year 2003

• She heads the Solar, LED, Child care

and Shaving division of RAL and is

responsible for all strategic

decisions of the group.

Executive Director

6

• Aradhana K Mahna is MD of MEPL (Manya

Education Private Limited)

• She graduated from the Ross School of Business

at the University of Michigan, Ann Arbor.

• She co-founded MEPL in 2003, beginning with

four-person team. She partnered The Princeton

Review (TPR), the worlds leading test

preparation for GMAT,SAT,IELTS and TOEFL.

• Today MEPL is the largest Study Abroad company

in India and trains over 35,000 students per

year.

Director

VISION

“To set new benchmarks in

the FMCG, Child Care &

Solar, LED & Mobile

Accessories industry, by

offering world class products

at affordable prices.”

MISSION

“To build reputed products &

brands in the Indian sub-continent

by offering the best quality product,

at best prices, with deep

distribution, service & marketing

support and overall value in all the

segments that we represent.”

WE PROMISE…

“TRUST OUR EXPERIENCE”

40+ years of building products,

brands in India and SAARC

countries to keep pace with

changes in consumer’s lives.

TRUST we have earned… • Of people in India for the past 4 decades

• Built brands like NIPPO, one of the market leaders in the Dry Cell & Torches markets

in India. Market Share 32%

• Built brands like NUBY (Luv n Care) one of the market leaders in Infant feeding in

India. Market Share 25%

• Built brands like PT which is one of the leading brands for rural baby care products.

• Built brands like GLIDE, one of the leading brands in shaving in modern trade in India.

Market share 10% in modern trade

• Built brands like MITVA which is one of the largest brands for solar products across

the country.

• Mitva Duron Solar is the latest addition to our range of solar products with lacs of

satisfied customers.

• Building brands like ZAP and Zercon in Mobile accessories and LED lighting.

Our Strength…

• Collaboration with International Brands - Matsushita (Japan), Schick

Energizer Company (USA), Luv’n’Care (USA), The Princeton Review (USA). RAL

promoters are Joint promoters of Nippo Batteries company limited( a BSE

listed company). Promoters have decades of experience in managing JVs with

top fortune 100 companies such as Matsushita, Ericsson, Deawoo etc.

• Catering to diverse formats and deep reach- more than 500,000 Retail

Outlets covered through 1800 distributors across the country, covering the

smallest village grocery shops to Mega Lifestyle Chains , electrical and solar

outlets and Hyper Markets in Metros. Deep coverage into NGOs, MFIs, social

impact companies, government sectors and other Institutional/Corporate

Trade as well as exporting in Bangladesh, Iran, Pakistan, Nepal, Bhutan and

Srilanka. A dedicated rural sales team to focus on creating and managing rural

entrepreneurs who sell into the deepest interiors of the country.

• Human Resources - a robust manpower of 600 plus salesman

• ERP - an online erp connecting all our warehouses with the head office to the

distributor point to gather information for effective sales, inventory planning

and execution.

Our Strength continued… • Catering to diverse product categories - like Portable Energy, Personal

Grooming , Solar Products, LED and Child Care Products.

• Innovation – No other company does this! Our own fleet of 100+ Vans visit

innermost part of the Rural India to sell our range of products. Thus making

our distribution the most cost effective.

• Manufacturing, R&D, Patents- Group has strong expertise in Manufacturing

across different product lines with manufacturing plants in North and South

India. All our solar and LED products are designed by our internal R&D team.

Group has patents on majority of its solar range of products.

• 100 Cycle sales man covering suburbs of cities where outlets are hard to reach. Group has expertise in Manufacturing, Marketing, Sales & Distribution

• Deep penetration in Rural & Semi urban (B & C towns) is extremely strong, covering all villages over 2000+ population

• Brands-Having marketing & distribution of 7 Brands of which owns 6 Brands

RAL Consumer Products Ltd

Infrastructure

• 11 offices in different States

• 18 Depots / Ware houses

• 1800+ stockists

• Well organized & equipped Back office of 100+ persons

across Marketing, Finance, Accounts, IT, Logistics,

Human Resources, R&D, Strategy and Service.

• Manufacturing plant in Himachal Pradesh, New Delhi

and Bangalore.

Business verticals

Portable Energy

Child Care Products

LED lighting

Solar products

Accessories for Phone Devices

Personal Grooming

BUSINESS VERTICALS

• NIPPO Batteries, is a household name in India.

• First Indian dry battery & torches company to have been certified with the ISO 9001 and ISO 14000 International Standards for Quality.

• NIPPO batteries is a BSE listed company with an annual turnover of Rs.350 cr+. and planning for 20% growth Next FY.

• NIPPO is second largest dry battery, torch and other portable energy player in India with 32% market share.

• It is a name that stands for quality, consistency, safety and value for money.

• Glide has established itself as a strong player in the Personal

Grooming product categories for 10+ Years.

• Today, Glide enjoys a 5% market share in the disposables under

its own brand name and thru Private label manufacturing .

• 10% market share in the organized retail sector of India.

• Child care is the most challenging decision of a parent’s life. It shapes the way a child grows. Finding appropriate and affordable children's products is often a challenge.

• We, at RAL, understand what today’s kids need are; understand what a parent seeks in for there children.

• We focus on healthy, safe, affordable and educative products for all ages from 0-13.

• With its in-house brand ‘PURPLE TURTLE’ designed to address child care & baby feeding needs across India.

• RAL has been able to provide a quality alternative, in child care, especially in bottles, nipples and wet wipes at very competitive prices to cater mass market in rural, semi urban India.

• Under MITVA, RAL has the most portable and well priced Solar products for the rural poor. We are one of the largest players in this segment in India.

• Our products provide bright, clean light are made for families living without adequate electricity where conditions are harsh and sunshine is abundant. We use the world’s best product design principles, along with cutting-edge solar and LED technology to make the highest quality, rugged, reliable and affordable lanterns.

• Duron Energy Private Limited is a pioneer in the solar industry. It design, manufacture and sell portable Off-grid Solar Power products for retail, institutional & OEM markets. They have several patents to their credit. Based in Bangalore, Duron was founded in 2008 by a US based company ‘Idealab’ with the mission to bring power to millions that live without adequate power and started India operations in 2009. In January 2014 it was acquired by the RAL Group. Duron range of products is sold under the brand name- Mitva Duron Solar.

• With an experienced in-house design and development team, it specializes in rolling out products specific to India and other developing markets. Mitva Duron Solar product line of plug n use solar systems have unparalleled reliability, ease of installation and use. Backed with industry leading service standards, many patents to its name, it has lacs of satisfied customers in India.

• Their product range comprises of Solar Lanterns, Home Lighting systems, Street lighting systems, Water Pumping Solutions, Water Heaters, Power Packs & power plants.

• Zercon has been established in the year 2012 to provide energy efficient and environment friendly LED lighting products to various categories of consumers including organizations and general public. We manufacture and sell various types of LED lights, Solar LED lights and many other types of luminaries and electrical appliances.

• Some of the main products of our LED lights portfolio include LED Street light, LED Solar Street light, LED Down lighters, LED Panel lights & LED Bay lights together with smaller products like LED Tube lights and LED Bulbs.

• LED lighting brings down the electricity costs of lighting down by 65-70%. No mercury, lead or heavy metals. No issues of safe disposal of toxins. No replacements of lamps and ballasts. Life more than 50,000 hours (typically >10 years). Closest to daylight spectrum, clarity in image capture for CCTV, and true colour rendition. Does not attract insects. It has higher usable lumens. It gives no light pollution, friendly to dark skies. It has potential for earning carbon credit

Accessories for Mobile

Devices

• Market Size – 3000 Cr.

• Market – 25% Organized

• RAL promoters bring decades of experience is selling mobile devices

and accessories. Since this segment is largely unorganized RAL is

working towards becoming a major player in the organized mobile

device accessory business to utilize its knowledge, experience,

infrastructure and distribution.

BUSINESS PARTNERS

Business partners

National Panasonic

Matsushita Electric Works

• NIPPO was started in collaboration with Matsushita for

manufacturing and distribution of dry cell batteries and torches

under the brand name “NIPPO”.

• World’s largest electronic manufacturers, Matsushita has over 600

companies under it.

• The company manufactures and markets over 15,000 products

under brands such as Panasonic and National.

• In fiscal 2010, Panasonic Electric Works Co., Ltd. posted overseas

sales of more than ¥239 billion, accounting for 16.4% of

consolidated net sales. As of March 31st 2010, their workforce

totalled 56, 103 employees.

Schick Energizer Company

• Schick Energizer Company has been in business for 125 years globally

and is manufacturing, marketing & distributing shaving products

• Schick deals in wet shaving razors, bladed hand tools, special

industrial blades, medical scalpels, razors , batteries, baby care

products with a turnover of over US $ 1 billion dollars

• In India and SAARC countries, these are marketed by RAL under its

own brand name GLIDE

• Schick is the second largest shaving company in the world with a

market share of 36%

Luv n Care • Luv n Care has been into manufacturing and selling of products (under

the brand name 'NUBY') of outstanding value and exceptional quality

for almost four decades now

• The company exports its products to 155 countries and generates 50%

of its revenue from exports alone

• The company prides itself in being a global market leader in infant

care products and boasts of an annual turnover of $350 million. It also

has 18 patents to its credit

• In India and SAARC countries RAL distributes Nuby for over 12 years

and has made it the second largest company in its category with 25%

market share selling thru 5000+ baby and toy shops across the country

The Princeton Review & QS • The Princeton Review( TPR) is the worlds second largest training and test preparation

company , with its head office in Boston. USA

• It has over $120 million dollar turnover and is present in over 125 countries globally.

• In India we have a exclusive Master franchisee agreement with them for all states of India except Maharashtra , Gujarat.

• This set up is being run in a sister company of RAL called “ Manya Education Private Limited”

• Manya is the largest franchisee of TPR outside the US.

• Annually Manya prepares over 40,000 students on the GMAT, GRE, SAT, TOEFL, IELTS.

• Manya has 30 offices pan India and Nepal across 24 cities with over 300 employees on its roll and is the largest company in India in this field.

• Manya abroad is also the exclusive partner of QS advance. QS has over 20 years of experience in the International Higher education domain and is trusted partner for hundred of higher

Manufacturing Expertise

RAL Consumer Products Ltd as Manufacturer

1. RAL Consumer Products Ltd: Currently running factory for Assembly & packaging of

Shaving Razors at Rishikesh having about 21 K Sq.ft covered area over plot of 4800

sq.yards. Parts of Razors are being imported from Shick USA. Its second factory is in

New Delhi for manufacturing of LED lights.

2. Nippo Batteries Co. Ltd: Company is engaged in manufacturing of Dry cell Battery .

The project was in joint venture with “National / Panasonic “ of Japan. The Foreign

Collaborator Holds 30.50% Shares in the Company. It’s Shares are listed in 2 of the

largest Stock exchanges in India i.e National Stock Exchange and Bombay Stock

Exchange.

Company has 2 factories with Investment in Fixed Assets (Purchase Price) over Rs.

1.56 Billion (US $ 32.55 Million). The Company has Sale of Rs. 3.38 Billion ( US $ 70.31

Million). It employs about 500 persons. Company has installed capacity of 785 Million

pcs, capacity utilization is about 90%.

Our Presence

RAL Delivery Vans to cater to Rural India

Trade Exhibition – Glide at display

Trade Exhibition – Nuby at Display

Trade Exhibition – Nippo at Display

Participation in Trade Fairs

LED EXPO

RAL Consumer Products in

Modern Retail

• Approx 50 Global and local organised retail formats present,

out of which, 10 retail formats have national presence, rest

are regional.

• RAL is registered and selling in all organised retail formats

PAN India.

• Approx 2000 stores carry and display RAL range of products

in modern trade.

Modern Trade. GLIDE

Display of Glide at Modern Trade

30 % Shelf Space in Modern Format

Display of Glide at a Modern Store

Modern Trade. NUBY

BHARTI WALMART (EASYDAY)

30% Shelf Space, Floor Display Units

Partnering Growth – Retail Chains

EVENTFUL RAL

Team Events at RAL

RAL – Rural Activity

(HAAT Activation)

RAL – Rural Activity

(HAAT Activation)

Glide promotional activity

Activities during national festival

Trade partners/ Distributor meets

Sponsoring of fashion shows

Exhibition participation in rural India

NIPPO Model Shop

Demos being given

Rural marketing activities

52

Retail Distribution – Field Activities

Duron Team meeting & training at distribution centre

DSO training &

Field coaching

Advisors training & Field visits

Capability

Building

Capability Building

53

DSO training &

Field coaching

NUBY In Shop Branding

Social Media

https://twitter.com/NubyIndia1

http://www.facebook.com/NubyIndia

Cycle Salesman

RAL Consumer Products Ltd in Media

"NIPPO LED Torch Television Ad"

NIPPO Press Ad

RAL getting Awards

Hon’ble Finance Minister of India presenting Award to

Mr.R.P Khaitan, Our Founder

Minister of State (Comm. & IT) giving away Award to Mr.R.P Khaitan,

Our Founder

RAL getting Awards

Our Executive Director, Ms.Nidhi Modi being presented the M&B Award for Nuby, as the best

feeding accessories brand for infants.

RAL in Media

NIPPO Push Up Advertisement on NEO Channel during ASIA CUP 2010

Our Executive Director, Ms. Nidhi Modi in a discussion

on NDTV Channel.

RAL in Media

RAL in Media

Mr. Kartik Raina, Director giving interview to media during MITVA Launch at PATNA

RAL in Media

Our Executive Director,

Ms.Nidhi Modi being

nominated as one of

the India’s 15 leading

young entrepreneurs by

India Today Group.

Press Releases

RAL in Media

Magazine Ads

Magazine Ads

Mitva Solar Ad Campaign

NUBY Print Ads

HINDUSTAN TIMES

TIMES OF INDIA

NUBY Magazine Ads

COSMOPOLITAN

INDIA TODAY WOMAN

For more information please visit www.ralindia.co.in