ratecard q1 2018 · 2019-03-13 · outstream 12,0 € 6,0 € 4,5 € 3,4 € pre-roll with...
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Ratecard 2019
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PROXIMUS SKYNET ADVERTISING
Boulevard du Roi Albert II - Kon. Albert II-laan 27 - 1030 Brussels
Phone: +32 (0)2 202 46 78 - Fax: +32 (0)2 201 76 51
ProximusSkynetAdvertising
Proximus Skynet Advertising
@skynet_regie
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The current market is constantly on the move. This phenomenon will continue at a very high pace, no doubt about
that. More than ever, standing still is going backwards and therefore we have put our heads together with only one
goal : a very clear, open and future proof pricing approach.
We have used a number of parameters to come the final result as such : the ancient principle of supply and demand,
the continuously changing market, the shift to programmatic buying and of course some common sense.
Going via Buymedia will give you a 25% discount, don’t forget !
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1. TABLE OF CONTENTS | 3
2. SKYNET KEY POWERS | 4
3. DAILYMOTION | 5
4. VIDEO POWER | 6
5. PROXIMUS 11 | 7
6. CAR CONTEXT | 8
7. NATIVE SOLUTIONS | 10
8. PORTAL POWER | 11
9. PERFORMANCE | 12
10. PROGRAMMATIC | 13
11. SALES CONDITIONS | 14
12. THE TEAM | 15
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We mean business when we talk about our car portfolio: it ranges from the official Brussels
Motor Show site Autosalon.be over Vroom.be, Auto55.be, Autolive.be, Autofans.be to the
car pages on Skynet.be. We offer you numerous possibilities to be part of the car-buying
process of your visitors, or simply reach the car enthousiast on these premium websites.
Skynet.be offers an in-depth look in the latest news from around the world, but it also
supports the entertainment pillars of Proximus, with direct links to Proximus11.be and
Proximustv.be.
Proximus11 offers the best sports joy, with Belgian and international football and other
sports. It offers you a very selective audience, low clutter, a strong live experience and high
involvement. All of this ensures a high visibility for your tv ad. Packages, year deals,.... the
possibilities are numerous.
Yahoo.be, the Belgian branch of the famous Yahoo portal, offers solutions for native
advertising via Gemini, presenting more enjoyable, effective and relevant ads.
For reach and performance, Yahoo Audience Ads is a platform that allows to reach surfers
segmented on behavioural use not only on Yahoo, but also on other highly qualitative Belgian
sites via programmatic audience extension.
Dailymotion offers a premium video advertising experience on all screens & delivers more
than 2 million imp each month ( be IP)
We recommend you to test the exclusive Custom Pre-roll solution. More info on next page.
With voetbalkrant.com, walfoot.be & belgiumsoccer.com we have a nice foot offer in the
house. High quality news, latest transfer updates, match reviews and all kind of statistics are
resulting in more than 15 million pageviews during the key football months.
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DAILYMOTION
Network Media Value Insertion Order Buymedia Private Deal
Pre-roll 44,0 € 22,0 € 16,5 € 12,3 €
Custom Pre-roll Free customisation of your crea as from 10.000 € meda budget -
Display (LB or IMU) 6,00 € 3,0 € 2,25 € 1,7 €
Outstream 12,0 € 6,0 € 4,5 € 3,4 €
Pre-roll with animated search bar
Pre-roll with 360°
Pre-roll with added CTA
Pre-roll mini-site
Pre-roll ‘battery loader’
And many more
Click-through rateAvg 0,20%
Completion rateFrom 60% to 80%
Custom Pre-roll
Outstream
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Monthly inventory of 20,6 Mio instream videos, across devices
2,8 Mio unique viewers per month
1,3 Mio unique viewers on desktop
1,8 Moi unique viewers on mobile
51% male / 49% female
18-25 (24%) / 25-44 (46%) / 45+ (30%)
More interaction, more information and more customized content.
This type of format has been thought to optimize the pre-roll exposition length, and designed to enrich the user experience.
seekbar custom pre-roll
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14 Days Insertion Order Buymedia
Impressions 750.000
Pack Media Value 30.450 €
Pack CPM 20,0 € 15,0 €
Discount -51% -63%
Pack Price 15.000 € 11.250 €
Network Media Value Insertion Order Buymedia Private Deal
RON Network 34,4 € 17,2 € 13,8 € 11,0 €
inRead vCPM: Delivers the most cost-efficient reach and frequency for advertisers and agencies. inRead vCPM matches the IAB guidelines for viewability with impressions only charged after 50% of the player’s surface has been in view for 2 seconds.
CPV Insertion Order & Buymedia
CPV Media Value 0,06 €
Pack CPV 0,03 €
Discount -50%
Pack Price 6.375 € minimum
14 Days Insertion Order Buymedia
Impressions 350.000
Pack Media Value 17.500 €
Pack CPM 14,0 € 11,0 €
Discount -72% -78%
Pack Price 4.900 € 3.850 €
Spot index : 15”= index 70 | 20”= 85 | 30”= 100 | 40”= 130 | 50”= 160 | 60”= 200
VIDEO
Kids&Family 74300
Men 74301
Women 74302
Millennials&Entertainment 74303
News&Sports 74304
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Network Media Value Insertion Order Buymedia Private Deal
Context 40,6 € 20,3 € 16,3 € 13,0 € 74292
Kids&Family, Men, Women, Millennials&Entertainment, News&Sports
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To have an overview of sites/urls used per context, please contact your Account Manager.
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PROXIMUS 11 | TV offers
• + 1Mio pageviews each month on Proximus football pages
• + 140.000 Facebook Fans
• 86% male & 14% 18-44 yo
>> as Proximus 11 isn’t part of the CIM Audimetrie, the audiences are based on set-top-box data and provided in a continuous data stream.
1/3 Rotation Offer Jupiler Pro League + Proximus League
Period 1 match day
Recurrence 1 ad in every match
Total impressions 235.000
Media Value 9.500 €
Pack Price 7.500 €
Pack CPM 31,9 €
Discount 21%
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Full Exclusive Offer Jupiler Pro League + Proximus League
Period 1 match day
Recurrence 1 ad in every break
Total impressions 710.000
Media Value 28.500 €
Pack Price 20.000 €
Pack CPM 28,1 €
Discount 30%
1/3 Rotation Offer Champions League
Period 29 matches
Recurrence 1 ad in every match
Total impressions 300.000
Media Value 12.000 €
Pack Price 9.000 €
Pack CPM 30,0 €
Discount 25%
Full Exclusive Offer Champions League
Period 29 matches
Recurrence 1 ad in every break
Total impressions 900.000
Media Value 36.000 €
Pack Price 25.000 €
Pack CPM 27,8 €
Discount 31%
PROXIMUS 11
1/3 Rotation Offer Jupiler Pro League + Proximus League
Period 1 match day
Recurrence 1 ad in every match
Total impressions 1.000.000
Media Value 40.000 €
Pack Price 30.000 €
Pack CPM 30,0 €
Discount 25%
Full Exclusive Offer Jupiler Pro League + Proximus League
Period 1 match day
Recurrence 1 ad in every break
Total impressions 3.000.000
Media Value 120.00 €
Pack Price 70.000 €
Pack CPM 23,3 €
Discount 42%
1/2 Rotation Offer Cyclo-cross
Period September - February
Recurrence 1 ad in every race
Total impressions 750.000
Media Value 30.000 €
Pack Price 20.000 €
Pack CPM 26,7 €
Discount 33%
Full Exclusive Offer Cyclo-cross
Period September - February
Recurrence 1 ad in every break
Total impressions 1.500.000
Media Value 60.000 €
Pack Price 35.000 €
Pack CPM 23,3 €
Discount 42%
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Format Media Value Insertion OrderBuymedia
Automated guaranteedPrivate Deal Open Auction
Leaderboard &
Medium Rectangle27,4 € 13,7 € 10,9 € 8,8 € 7,0 €
Half Page,
XL Leaderboard &
Billboard
35,2 € 17,6 € 14,1 € 11,3 € 9,0 €
Take-Over 60,0 € 30,0 € 24,0 € On Demand
Programmatic Buying CAR sites = You decide which sites to include in your campaign
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7 Days | All formats* Insertion Order Buymedia
Impressions 500.000
Pack CPM 10,95 € 8,21 €
Pack Price 5.475 € 4.105 €
7 Days | Take-Over Insertion Order Buymedia
Impressions 500.000
Pack Media Value 30.000 €
Pack CPM 21,0 € 16,8 €
Discount -65% -72%
Pack Price 10.500 € 8.400 €
Formats : 320x50, 728x90, 300x250, 970x250, 300x600
DISPLAY CONTEXT
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Skynet = Car/News/HP
Yahoo = Yahoo Audience Ads Cars /News
7 Days | Half page & Billboard Insertion Order Buymedia
Impressions 1.000.000
Pack Media Value 26.000 €
Pack CPM 11,0 € 8,3 €
Discount -58% -68%
Pack Price 11.000 € 8.300 €
7 Days | Leaderboard & Medium Rect.
Insertion Order Buymedia
Impressions 1.000.000
Pack Media Value 23.400 €
Pack CPM 10,0 € 7,5 €
Discount -57% -68%
Pack Price 10.000 € 7.500 €
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Auto55 à la carte
Leaderboard Medium Rectangle Half Page XL Leaderboard Billboard Take-Over
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Autofans à la carte
Leaderboard Medium Rectangle Half Page XL Leaderboard Billboard Take-Over
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Autolive à la carte
Leaderboard Medium Rectangle Half Page XL Leaderboard Billboard Take-Over
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Vroom à la carte
Leaderboard Medium Rectangle Half Page XL Leaderboard Billboard Take-Over
61985 61994 61997 61988 62009 74365
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Format Private Deal Open Auction
Leaderboard &
Medium Rectangle2,5 € 2,0 €
Half Page,
XL Leaderboard &
Billboard
3,8 € 3,0 €
Format Private Deal Open Auction
Leaderboard &
Medium Rectangle3,2 € 2,5 €
Billboard 5,0 € 4,0 €
These contexts are only available via programmatic buying,
For long term deals, you can still use the IO pricing. For more info, please contact your Account Manager.
DISPLAY CONTEXT
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3 months IO/Buymedia
Pack Price 9.000 €
Available on all car details pages
Programmatic Buying SPORTS sites = You decide which sites to include in your campaign
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Web Traffic
&
Conversion
Acquisition
Define your objective
CPC CPA
Visitmy website
Make conversion
Brand
Awareness
&
Visibility
Know my brands
CPM
CPV
100% Native
Static & Video ads
Mobile & Desktop
Cost effective
NATIVE
1 month IO/Buymedia 1 month Private deal
Clicks 5.556
Pack CPC 0,9 € CPM 3,0 €
Pack Price 5.000 € 8.400 €
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Test it as from 1.000 €
Talk with your Account Manager & define your pricing strategy
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Sales ad with countdown Stream Ads
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* More days can be needed if weekends are included
>> Video Mail Login: + 25%
Skynet.be + Yahoo.be + Yahoo BE IP’s
9 Days* | Mail Login Insertion Order Buymedia
Impressions 990.000
Pack Media Value 16.830 €
Pack CPM 10,12 € 7,59 €
Discount -73% -80%
Pack Price 10.019 € 7.514 €
6 Days* | Mail Login Insertion Order Buymedia
Impressions 650.000
Pack Media Value 11.050 €
Pack CPM 10,20 € 7,65 €
Discount -40% -55%
Pack Price 6.630 € 4.973 €
PORTAL POWER
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Qualitative network: on Proximus Skynet network and via the network and platforms by Oath Blind campaigns: no site reporting Campaigns will run on both desktop and mobile (possible to opt-out on mobile when ordering) Campaign and lead optimization (Based on post-tracking) Formats: Leaderboard, Medium Rectangle, Skyscraper & mobile leaderboard (320x50) Skynet will deliver the campaign in function of the inventory, no guarantee on formats Minimum period of 2 weeks
More performance on Yahoo via CPC & CPV : p. 10
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CPC Grid Insertion Order/Buymedia - CPC 1,2 € Discount
3.000 € - 4.250 €15 days
0,90 € 25%
4.251 € - 7.200 € 0,86 € 28%
7.201 € - 10.200 € 30 days 0,82 € 32%
10.201 € - 12.800 € 45 days 0,77 € 36%
7 Days | Standard Formats IO = Buymedia - Media Value CPM 2,0 €
Impressions 8.000.000
Pack Media Value 16.000 €
Pack CPM 1,0 €
Discount -50%
Pack Price 8.000 €
Qualitative network: on Proximus Skynet network and via the network and platforms by Oath Blind campaigns: no site reporting Campaigns will run on both desktop and mobile (possible to opt-out on mobile when ordering) Campaign and lead optimization (Based on post-tracking) Formats: Leaderboard, Medium Rectangle, Skyscraper & mobile leaderboard (320x50) Skynet will deliver the campaign in function of the inventory, no guarantee on formats
7 Days | Standard Formats Private Deal
Formats Standard Impact
Pack CPM 0,75 € 1,5 €
Discount -63% -25%
PERFORMANCE
3.000 € - 4.250 € 61585
4.251 € - 7.200 € 74339
7.201 € - 10.200 € 74340
10.201 € - 12.800 € 74341
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For all programmatic deals in detail + pricing on both Yahoo Brightroll and Skynet network, please contact your Account Manager for the programmatic overview.
IMPORTANT: some contexts are only available via programmatic buying BUT for custom deals your Account Manager will be glad to help you out.
PROGRAMMATIC
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How and where can you buy programmatically at Skynet ?
Context Standard Floor price Impact Floor price
CAR 8,80 € 11,30 €
SPORTS 2,50 € 3,80 €
METEO 3,20 € 5,00 €
WOMEN 7,02 € 8,84 €
NEWS & ENTERTAINMENT 5,60 € 6,90 €
NEWS 4,42 € 5,53 €
NATIVE VOETBALKRANT 3,00 € -
Special offer :• Native format on voetbalkrant.com at 3 € CPM• High CTR offer as from 4 € CPM for standard formats
RON Floor price Context Floor price
VIDEO PRE-ROLL 11,0 € 13,0 €
VIDEO INREAD As from 12,91 €
VIDEO OUTSTREAM As from 3,40 €
Also available :• RON standard as from 2,50 € CPM• RON impact as from 3,50 € CPM
Context :• Kids&Family, Men, Women, News&Sports, Millennials&Entertainment,• Context = inventory of Video Players (e.g. Dailymotion), not website domains
Our audience targeting solution connects brands to consumers in a meaningful way through a unique combination of data, targeting and reachcapabilities across a massive base of direct consumer relationships
Example Deal Types Floor price
Y_BE_RON_Dutch Speakers $1.20
Y_BE_RON_French Language $1.20
Y_BE_High Viewability_Dutch speakers $1.60
Y_BE_Automotive_Dutch speakers $2.00
Y_BE_Automotive_French speakers $2.00
Y_BE_Audience_Parents & Family_French $1.60
Ask your account manager for the complete list
Yahoo is also adding seasonal deals such as Easter, Summer, New Year, Black Friday, …
ENTER THE PROGRAMMATIC WORLD OF SKYNET AND OATH
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Non profitable- General interest 30%
Charity 50%
* Only valid for CPM and mailing campaigns
Brand quoting 15% For any campaign containing more than 1 brand name in creative
Targeting 25% Percentage applied per criteria. Also applied for channel targeting
Impact 30% Layer and expandable formats are available with an extra charge of 30% on the standard format
Third party 1 € CPMPolite and expandable banner with video up to 10MB//extra CPM charge added on top of gross CPM of
standard display ad format//not applicable on pre- roll video ads//offered for pushdown leaderboard
Minimum net net budget per order of 3.500 € (after any discounts or commission)
No exclusivity is given to any advertiser. Proximus Skynet will make its best efforts to inform you on competitors' presence if any.
All impressions are given as an indication. Please contact Proximus Skynet Sales House for exact availabilities on specific dates.
To receive the latest version of our technical specifications, please contact the Adops team by e-mail at adops@team.skynet.be.
Material delivery: GIF/JPEG/Third Party Tags = 3 working days, Flash/Rich Media = 5 working days.
Proximus Skynet Terms & Conditions are compliant with the latest IAB Guidelines.
Programmatic Guaranteed will be available as from mid November
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No extra discounts on packs
For ENGAGEMENT discounts, please contact your Media Sales Consultant
SALES CONDITIONS
For all technical specifications, you can visit our corporate website : https://www.skynetadvertising.be/ >> Ratecard & Tech Specs
REMINDER : we need a mobile format for all campaigns
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Bjorn Seigers
Ad Operations
Bart Swimberghe
Head of Skynet Advertising
Valérie Parmentier
Media Sales Consultant
Morgane Garot
Media Sales Consultant
Frédéric De Cooman
Sales Manager
Maryève Charlier
Product & Solutions Specialist
Benoit Maissin
Business development Manager
Quinten Galle
Business Development
Valentine De Ryckel
Ad Operations
Vincent Grossen
Ad Operations Manager
Farrah Ben Salem
Ad Operations
Chloé Rodriguez
Media Sales Consultant
Dirk Rotey
Communication & Events
Virginie Verbist
Media Sales Consultant
Tim Labie
Marketing Communications Specialist
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THE TEAM
Estelle Manfroy
Ad Operations / Sales
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