rawrow brand identity guideline ver. 1.1

Ver. 1.1

BrandGuide Line

Scripting words for RAWROW—simplicity, discard, fun

BrandGuide Line

Our visual brand identity is a design scheme that embraces “simplicity, essence and fun” presented with various key insights that create the most distinctive look and feel to RAWROW.

0. Intro

1. Logo

2. Color

3.Typography

4. Grid

5. Imagery

FUN

ESSENCE

SIMPLICITY

RIGHT

RAW [adj]—Not treated or processed (of materials, products etc.); in a natural state, unrefined, unprocessed. [from 10th c.]New or inexperienced. [from 16th c.]Crude in quality; rough, uneven, unsophisticated. [from 16th c.]Of data, statistics etc: uncorrected, without analysis. [from 20th c.]

ROW [noun] —A row of things or people is a number of them arranged in a line.

RAW + ROW —A purpose of why we make RAWROW is that show the ‘essense’ in order.

COMPANY SLOGAN —ONLY BRINGS THE ESSENCE FOR SIMPLE LIFE.

BRAND SLOGAN —BE RAW

LOGO —BEST SIMPLIFIED BY HUMAN TO DEPEND ON YOUR IDEA

Aims to promote a simpler yet better life from‘Less but better’

0.Intro

What is RAWROW?

Scripting words for RAWROW—simplicity, discard, fun

1.Logo

Scripting words for RAWROW—simplicity, discard, fun

Our visual brand identity is a design scheme that embraces “simplicity, essence and fun” presented with various key insights that create the most plain look and feel to RAWROW.

1.Logo

Meaning of RAWROW logo—The human form is best simplified.

Minimum size of logo—

To give a clear sense of legibility and visiblity, the symbol has an ex-clusion zone. It applies to most cases of print & screen based plat-forms.

1.Logo

Exclusion zone

15mm

1

2-1

2-2

3

2-3

1. Main Logo—For most cases, strongly adviceed to use this symbol anytime.

2-1. Subsidiary Logo_Picto Type2-2. Subsidiary Logo_Patch Type2-3. Subsidiary Logo_Typo Type—For the case that it has to be appearing strongly when it is plcase on top of other objects / photogra-phy / stationery / print / etc. Typo type is more recommanded.

3. Embracing Logo—Other logos can be placed over the yellow line to emphasises cases, such as , collaborations with other brand, sub-brand.

The symbol can shape itself ver-saltilely in diffrent ways for variety of purposes.

1.Logo

Symbol variations

EX)

X

.5X

.5X

X

How to make of embracing logo—

(1) Thickness of yellow line is same as thickness of font type logo

(2) Width of yellow line is same as more wide logo in two type of logo

(3) Height of your logo is same as height of RAWROW logo

(4) Gap, between logo and yellow line, is same

(5) Color of logo should be R BLACK with white background

Other logos can be placed over the yellow line to emphasises caases, such as , collaborations with other brand, sub-brand.

1.Logo

Embracing Logo

1 2

3 4

1. DO NOT — differentiate colors of elements.—For most cases, strongly advised to use thissymbol anytime.

To keep consistent visuals ofsymbol’s usage, there are afew limits that apply to mostcases of using the logo.

1.Logo

Limits

4. Caution — gradient—It is strongly advised not to use gradient onthe logo, except some cases

3. Caution — without line—When using PP logo itself without outter circlestrip, it’s only possible to be used as a fabiconof website / avatar on blog, Twitter, Facebook,Tumblr / other websites.

2. DO NOT — change the shape of line—By changing the shape of outter circle strip,it will instantly start losing the visual identityof Present Plus

Our Korean logo identity is a design scheme that embraces korean unique emotion of [Jung] pre-sented that create the most distinc-tive look and feel to RAWROW.

1.Logo

Korean font type

‘情’

2.Color

R WHITE

PANTONE WHITE

C:0 M:0 Y:0 K:0R:25 G:25 B:25#FFFFFF

R BLACK

PANTONE BLACK 7U

C:0 M:0 Y:10 K:80R:84 G:83 B:74#54534A

R YELLOW

PANTONE 123U

C:0 M:40 Y:100 K:0R:250 G:166 B:26#FAA61A

Scripting words for RAWROW—simplicity, discard, fun

Our color identity is a show that em-braces “simplicity, essence and fun” presented with various key insights that create the most distinctive look and feel to RAWROW.

2.Color

Simplicity driven by great typography—In this typography section, it will guideyou to the world of simplicity, essence,and fun that are formed with great typo-graphic treatments of RAWROW.

3.Typography

Name Goes Here

Position Title

Contact informationContact informationContact informationContact information

The beginning of the R Bag design came from the thought that a bag should not be a fashion item. When people ask us what kind of people should use the product, we reply, ‘people with a complicated life’. As the inflow of information increases with the popularization of the smart phone, more brands and more products are released. And so a differentiation plan adds some-thing to products and the brand.

Main Title Goes Here

asasdksdvs.adfsadmnf.sdmfasdfsadfasdfasdfsadf

asdfsadfsadfsadfsadfsadfasdf

www.rawrow.com _ www.facebook.com/rawrow _ contact@rawrow.com _ +82.2.518.2891

90% of all brand identity—For better consistent visual identity acrossthe all visual assets, this logotype isinitialy designed from Helvetica Neue 45Light typeface’s specimen.As reveals latter, this type face is the mainfont for Present Plus visual identity.

Helvetica Neue 45LightabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@€$+-()/<>

3.Typog-raphy

Primary type faceSecondary type face

Main Title / Anotation—This typeface’s usage is mainly set to be used as main purposed listed above. Also it can be applied to important texts like this paragraph.

Logo / Body copy—This typeface’s usage is mainly set to be used as main purposed listed above. Also it can be applied to important texts like this paragraph.

Helvetica Neue 75 BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@€$+-()/<>

Helvetica Neue 45 LightHelvetica Neue 45 Light

HELVETICA NEUE 45 LIGHT

Helvetica Neue 45 Light

The beginning of the R Bag design came from the thought that a bag should not be a fashion item. When people ask us what kind of people should use the product, we reply, ‘people with a complicated life’. As the inflow of information increases with the popu-larization of the smart phone, more brands and more products are released. And so a differentiation plan adds something to products and the brand.

1. DO NOT — differentiate font weight—The main type treatment for PresentPlus’s typography is set to “45Light”weight.

4. Caution — small sized texts—For smaller texts sized under 15, it is visibly better to use secondary typeface, which is Helvetica Neue 75 Bold.

3. DO NOT italicise texts—Italicising is strongly NOT to be usedfor all cases of type usage.

2. DO NOT — keep all in capitals—Only it is possible when other brands’names are in capitals to grant theirbrand identities and copyrights.

To keep consistent typography, it is strongly advised to keep using only “45Light” weight.

3.Typog-raphy

Limits

Grid system & lock ups—In this grids section, it will guide you tohow to achieve the efficient visibility bysetting up effective grid systems.Mostly it is applied to when it comes toprinting methods.

4.Grid

Grids bring order to the page—They are the structural foundation for the consistent organisation of all graphic, text and photographic elements.

The RAWROW grid system main-tains a consistent visual identity for the RAWROW brand. It is funda-mental to the overall design scheme, creating a common link between the print produced for each art form. A set of grids, sharing the same units of measurement, has been developed to cope with the breadth of RAWROW marketing material.

4.Grid

Grid introduction

The grid sets accommodate the logo, yellow line and lock-up infor-mation and provide a consistent design framework across all formats and applications.

4.Grid

Grid sets and formats

Yellow line—Yellow line should be located in point of 1/4, creating strong professional communi-cations.

Yellow line thickness—Yellow line should be took 1/6 thickness from ‘logo box’.

Logo Box—The size of ‘logo box’ should be occupied less than 1% of main area . and it should be located in right upper side.

X

X

X

X

X

X

X

X

YELLOW LINE

YYYYYY

Exemple of framework—Within a consistent RAWROWdesign framework, each artform has its own distinctiveidentity. This helps our customerseasily recognise and selectthe information that intereststhem most.

5.Imagery

5.Imagery

Vertical Image

Main Title

Y

X X X X

Y

Y

Y

5.Imagery

Horizontal Image

Main Title

X X X X X X X X X

Y

Y

Y

Y

Do you have any query, please contact to RAWROW design team.

kyuhyun@rawrow.com